IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP AND CHALLENGE

FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?

Evaluation Question One

Poster

USE : BLUE TINGE

USE : TAGLINE

DEVELOP: MISE EN SCENE OF WINDOW PANE

CHALLENGE: BACKGROUND IMAGE

USE : POSITIONING OF TITLECHALLENGE : USE OF COLOUR

I have decided to use the poster for film “The Eye” as despite not basing my production on this poster, I feel it is one most like mine. Conventions from this which I feel are visible in my

work: • The use of a blue tinge. As I was producing a horror/thriller film, I thought it was important to create a dark effect. However, the poster for “The Eye” is in much brighter

contrast, mine appears much darker.

• The positioning of the title and tag line is also similar, I have positioned my tagline beneath the title of my film, as I wanted the title to be the first thing which is read. This

is a convention which is common in many film posters.

• Another similarity would be the fact that I have only used on character in my film poster, which is seen in poster for film “The Eye”. I chose to use the villain so it was evident from the poster that the film would be a horror/thriller film, which is evident from the mise-

en-scene in terms of costume.

Poster: Use

Poster: Develop

Area which I have developed in the production of my film poster would be:

• Mise-en-scene shown in the poster for “The Eye”. I have used a similar idea, in that it looks as though Jessica Alba in stood at a window, however I have developed this

further in that I created a wooden window frame using Photoshop to place on top of my image. This gives the effect of the villain looking through the window, which I

thought would work well for a horror/thriller poster.

• The positioning of the actors names has been challenged. I have placed mine at the top, however “The Eye” has placed them above the title. I chose not to do this as my

film has two main actors and so it would look uneven above the title of the film.

Looking at the poster for “The Eye”, areas which I have challenged from this poster would be:

• The use of colour. “The Eye” is primarily in Black & White, with the focus being on the blue tinge, however I have challenged this by using my font red. I chose to do this in

order to create synergy between the trailer and my magazine, as I wanted it to be easily identified as being for the same film. Throughout the production of all products I have

used the font in red.

• Another thing which could be identified as a challenge would be the background image. I took my image separately, which allowed me to create the effect of the trees, and also

allowed me to make his body slightly opaque, giving the effect that he is hard to be seen. This is something which is completely challenged from the poster of “The Eye”.

Poster: Challenge

Magazine

USE : POSITIONING OF MASTHEAD

DEVELOP : WRITING IN MASTHEAD

USE : MAIN CHARACTER POSITIONING

USE : POSITIONING OFMAIN STORY

DEVELOP: BANNER

CHALLENGE: STORY TABS

Magazine: UseConventions from Total Film which I have used in my magazine are;

• Positioning of the masthead, I have followed the typical convention of all magazines by positioning my masthead at the top of my magazine. My font is also quite similar, in that

it is quite chunky. I have also used the same colour as Total Film.

• Positioning of the main character. This is similar in both my magazine and Total film, the shot type is also quite similar. The use of just one character of the film helps my

magazine follow the conventions of magazines, as it is unlikely that you see more than one person on a cover.

• I have used a similar layout to total film, as I chose to put my main story about my film in the centre in a large font. This helps make the story stand out.

Magazine: Develop Conventions which I have developed from Total Film Magazine are:

• The use of writing within the masthead, total film have put the word “TOTAL” inside the masthead, which is something that I have also done with the phrase “The horror issue”. I have developed this by putting this across a few letters, by using a white box in order to

blend in with the text

• I have developed the banner used on total film, in that the one on my magazine is more of a strip banner as opposed to two separate lines. I have used the same colours and use

of stars between films.

Magazine: ChallengeConventions from Total Film which I have challenged in my magazine are;

• Mise-en-scene in terms of lighting, the lighting on my image is much darker compared to the one of total film, which is due to the fact that my magazine is for a horror thriller film

as opposed to children's fantasy film Charlie and The Chocolate Factory. This is a complete difference.

• The use of story tabs is something which I have challenged from other magazines, I created these using the rectangle tool on Photoshop and changed the opacity to lower

so that the image was still visible behind. This allowed it to stand out much more.

Conventions which I have used from existing media products are:• Prom Night: use of an establishing shot, allows to show location. This was part of our

equilibrium of the trailer.

• Prom Night: Prop use, use of a flash of a knife in the montage, this was something which we thought would be appropriate to fit in with the horror genre.

• Montage: we used a montage in our trailer which is common in trailers such as Prom Night and Obsessed as it allowed us to show the high peaks in our trailer.

Trailer: Use

Trailer: DevelopConventions which I have developed from existing media products are:

• One Hour Photo used shots where a photograph was being shot, then fade to white and a collection of images was shown. We developed this further by having a shot of a

photograph which zoomed out into a picture wall of the victim. We thought this added to the horror aspects, making it seem much more creepy.

• Title Pages. Ours tend to disappear off the screen, and we have also used the colour red, where as other stalker films tend to have used white.

Trailer: ChallengeConventions which I have challenged from existing media products are:

• The use of a shot-reverse-shot was something which I had not found in existing film trailers, we used this to show a clear difference between the victim and the stalker.

• Use of location in our film. We used a location of an underground car park which has not been seen often in many film trailers for stalker films. We used this as we thought it

looked quite creepy and it had appropriate lighting for horror films.