Evaluation-Question 1

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  • 1. Question 1In what ways does your media product use, develop or challenge the codes andconventions of real media projects ?My final media product (2:30 minutes long music video) predominantly use the conventions of rea

2. We only needed one actor for our music videos and we decided to use a female teenager. The cost On the right we have our artist in different costumes, we intended to make her look similar to one other famous artist that you can see on the left, who is also a famous indie artist. The style is very similar. 3. Andrew Goodwins TheoryAccording to Andrew Goodwins theory he states that a music video has five key aspects to it, thatThought beats- seeing the sound in your headNarrative and performanceStar imageRelation of visuals to the songTechnical aspects of the music video 4. Thought beats- seeing the sound in your headFirst step- we have to look at the music video and interpret it by looking at the structure of it and tSecond step- The actual voice in the song, the voice within the song The artists voice is extremelyThird and final step- Goodwin states that songs can be seen as a story and the artist themselves a 5. Narrative & PerformanceMusic videos have narrative however some fails to complete the narrative via the music video, in 6. Star ImageStar image is definitely the most vital aspect of music videos. The artist needs to look unique so th 7. Relation of visuals to the songMusic videos are promoted in three different ways; Illustrate, Amplify and Disjuncture. gsbility, meaninrepeatatantlyVery similar to anipulated cons here mu gh tandeffects a e audience throto th and show Amplify music video Music videos can use a group of visuals Illustrateto try and bring out the meaning of their lyrics and genre, this is very common in Disjuncture most music videosThis the timeanin me where thego comple f he song is tely ignored.These are the 3 ways in which a music video can promote a song 8. Technical AspectsThe technical aspects hold the music video together via different devices. The technical aspects arThe speed , the camera movement, editing, cutting are all done during the post production. The mThe cuts and beats are cut so that it follows the rhythm of the music track. This make it looks mor 9. Looking at Andrew Goodwins theory and Rowland Barthes codes and conventions the group and 10. Throughout the music video we only see our female performer, she can also be described as the pWe wanted to put Andrew Goodwins theory to use by challenging the codes and conventions of 11. We used different camera techniques but they were all specific to the codes and conventions of th