1) In what ways does your media

product use, develop or

challenge forms and conventions

of real media products?

In order for my main media product and its ancillary texts

to be successful, I incorporated universal

conventions in which make the products familiar to its horror

audience. However, certain aspects challenge the norms, going against the audiences expectations for the thrill of

unknowing; attracting an audience beyond my target.

Analysis of conventional features on film poster:

http://amberwheatley.blogspot.com/2011/02/blog-post_18.html

Analysis of conventional features on teaser trailer:http://amberwheatley.blogspot.com/2011/04/fearane-teaser-trailer.html

Analysis of conventional features on magazine cover:

http://amberwheatley.blogspot.com/2011/03/blog-post.html

Consistent motif

In both my main product and ancillary texts I have chosen to display the title in a deep red font colour

sharing similar appearances. This is a common technique done deliberately thought out the

marketing process to entice viewers in remembering the name in what the products are promoting.

Use of colour The consistent use of colours that I had chosen to use in

my main product and ancillary texts is a convention that real media products use in the horror genre; that being

black and red. The colours establish the genre as they are typically related to horror and popularly used in all stages

of the marketing process in profound movies such as ‘Scream’, ‘The Descent’ and ‘The Grudge’. The

combination of colours give an idea of the sub-genre, appealing to horror-lovers. Not only are the colours

displayed for this purpose, but appear in different aspects of the mise en scene. The colour red often appears as

blood on part of the characters bodies, being a symbolism of gore. This juxtaposed with the use of low key lighting creates an horrifying atmosphere, denoting that there is

likely to be a form danger in the film.

Although many features on my products are conventions to real media products , there are

certain aspects which step outside this... Sight and sound magazine covers are

generally basic with the use of subtle tones on the overall layout. Although ‘Fearane’ is aimed

at an audience suited to the magazine, it doesn't conform to the general ‘rules’ of the cover but says true to the genre; having dark tones with the characters in full costume. The costume in which the protagonists are wearing

do conform to the genre itself, with them appearing to be in the role of the damsel in

distress.