Evaluation question 1
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Transcript of Evaluation question 1
IN WHAT WAYS DOES YOU MEDIA PRODUCT
USE, DEVELOP OR CHALLENGE FORMS AND
CONVENTIONS OF REAL MEDIA PRODUCTS?
PROGRESSION OF FRONT COVER
FINAL FRONT COVER
In order to achieve a masthead which was
best suited to my target audience, I created 7
different mastheads to pitch to my focus
group. 79% responded that a simplistic, bold
masthead is most suitable for my style of
magazine. I then used the research into vibe
magazine to create a similar bold masthead
which follows the conventions of being placed
across the top of the cover. I chose to use the
golden yellow colour from one of the artists
costume as the main font colour. This is to
emphasize the summer theme of the
magazine due to yellow having the
connotation of the summer sun.
Posed image with direct
mode of address- creating a
personal connection with
the audience. Common in
Billboard covers. Image
supports the Gauntlett
theory of the representation
of females.
I decided to use
narrative enigma within
my cover to leave my
audience with
mystery/unanswered
questions in order to
entice them into reading
more.
Pull quotes from the
interview inside the
magazine to indicate
what to inspect if the
reader was to buy the
magazine. (sell line)
Ideology- the promotion of
new music which will lead to
persuading the audience to
listen to and buy these artists
music
I found that many
magazines throughout my
research included words
such as ‘exclusive’ and
‘essential’ as sell lines to
entice my audience.
Many magazines, particularly
Billboard, used banners across the bottom
of the magazine to promote another
feature in the magazine differentiated
from the main feature. In order to continue
the fluidity of the summer theme by adding
a festival inspired feature.
A common convention found in
Billboard magazine is sell lines
above the masthead. I decided to
replicate this by advertising the
theme of the magazine with is
centred around summer.
Billboard is renowned for publishing ‘special edition’
Magazines which lead me to have the idea of theming
my magazine. This can then be used as a major sell
line as well as differentiating my magazine from
competitors. Another common sell line is listing various
artists relating to the magazine. This is conventionally
found on the right hand side of the magazine which I
included within my own in order to indicate the genre
of music the magazine includes and to entice an
audience into reading more .
Whilst carrying out
my focal research on
Billboard magazine, it
was common for text
to be boxed in order
to highlight key
features which I
replicated within my
own magazine.
FINAL CONTENTS PAGE
I used the same colour and
font for the contents page
as the masthead to create
fluidity within the
magazine.
Included a minimised
image of my masthead to
continue brand identity.
In order to generate repeat
purchases and encourage a
loyal audience to the
magazine, I decided to
include a 15% off
subscription. This is a
common convention of
many magazines.
It was common when
researching existing media
that pictures dominant the
majority of contents pages
with minimal text which
influenced my composition
of the page.
Once again I used a pull
quote as a sell line. It also
involves the use of narrative
enigma, enticing the
audience into the article
about the featuring artists.
My main inspiration for my contents page was the above page featured in Billboard magazine. I used
various features from the contents page in my own including the bold use of font for the contents
masthead and the composition of the images however slightly differentiating these features to suit
my particular style of magazine as well as adding to them.
PROGRESSION OF DOUBLE
PAGE SPREAD
To the left is my original double page spread.
However I had to make some adjustments to
make the proportions correct in order to fulfil
the similar conventions of a magazine. By using
the ruler tool on Photoshop I identified that the
text is positioned across the dividing line
therefore I had to adapt the composition in order
for the text to be readable.
For my finished double page spread I enlarged
the image of the featuring artists to take up a
full one side of the double page spread. I then
narrowed the text and festival feature to fit the
other side of the spread. I also thought that
having the name of the featuring duo in a box did
not sit right on the page which lead me to change
to the bold block text.
I used a pull quote within the
interview to draw the attention of
the reader. This theory is commonly
used within various music magazines
As well as having a
featuring article, I wanted
to add another feature to
the spread. After
researching into the
magazines I found this was
unconventional for Billboard
magazine however was
common in NME which I
have decided to base my
double page spread on, this
links into my magazine due
its large focus on live music
which is the main theme of
my magazine.
To add personal
touches to the
magazine I
replicated this
banner used in NME
magazine.
Like the
front cover
I used a
posed
image
creating a
direct
relation-
ship
between
the
audience
and the
artist
THE INFLUENCE OF
EXSISTING MEDIA
PRODUCT