Evaluation Q2Josh Bellas

Fall Out Boy’s Marketing for ‘Sugar we're goin down’Fall Out Boy were the group I looked at to see how they marketed the song we had produced. Unlike most bands their website didn’t change to match the release of the album however the album and single both look very similar with only the main background changing whereas the font and layout with little details such as the crowd staying the same.

Green DayAnother band I looked at inspired us to make everything we did link together, Green Day made it so not only the album and single matched but also the website was changed in such a way that the colour scheme and font matched the digipak perfectly making me believe as this is one of the greatest selling albums of all time that this is a good technique to advertise the album.

My ownThis made us think that it was the best for us to link together everything we had done, we did this in many ways such as:

Black and White

Wooden

Props

Costume

Logos

Cross Over

Black and WhiteAs black and white was one of the main focuses of the video and the narrative within it we belived that we should incorporate it inot all of our products as it will help to keep the theme consistant as well as we believe it was one of the best looks to combine with other things such as the wood as to many colours would have over whelmed the products and also made it look much worse.

WoodenWood is present in all of our products even though it isnt coloured in our video, we thought as it was the background to the video it would make a suitable back ground for the digipak and website as well, this combined the with the black and white and red makes for a great effect making it red pop without making the pages look too bland with just black and white.

PropsProps where something that were not only vital in making everthing look authentic but also linking them together, the little details such asusing the same guitars in the video as well as the photos used on both the website and the digipak. This is one of the small things we looked at and noticed that with out them being the same it ruined what we made despite being such a small detail.

CostumeCostume was something that was used mainly for the effect on the video with the colour red and also when we looked at adding that theme to the other products. We did use multiple costumes however they all had the black white and red making them fit together really well depsite being so different like shirt and the tshirt and jacket.

LogosLogos was one of the small things that changed throughout our prducts apart from the stamp, we decided to apply the theory that also long as they follow a similar theme just like the album and single covers from Green Day and Fall Out Boy that they would look okay, we experimented and found that we had to keep the font and colour shceme similar to make the theme theory work but pulled it off with the use of the stamp in both products, unfortunately we didnt manage to fit out logo into the video as we believe that it was unique to the single and album not the band.

Cross OverTo conclued we used crossovers very extensively thoughout the creation of our products to make them work together as best as possible to make them if they were to sell, sell well like the bands that we were inspired by. Green Day and Fall Out Boy were our main inspirations in creating the synergy between our products however alot of what was done was down to experimentation rather than just coping their ideas.