Evaluation Q2HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT (VIDEO) AND ANCILLARY TEXTS (DIGIPAK/ADVERTISEMENT)?

Synergy

The aspects that display synergy (links) between my music video and digipak would be the use of black & white as this has been implemented into my video's narrative as well as the inside of the album design. The audience should be able to recognize these elements as linked due to the simplicity of it, allowing for a greater connection with them.

Success

Overall I feel both products I have created are very successful. The music video has been crafted well considering the limitations of time and equipment for our disposal, as well as this the digipak looks incredibly professional for the tools we had (Photoshop), and considering I had no previous use of the application, the finished product is excellent.

Target Audience

I feel my target audience would be attracted to my products as they're innovative as well as simplistic. The video brings a new concept to the rock genre, with the combination of a sports narrative replicating the classic love story presented by the lyrics. Whilst the digipak is basic but aesthetic, it contains everything required and nothing more, its a classic example of marketing music. The only reason my target may dislike the products is due to the simplicity is emits, modern day videos & digipaks tend to contain complex designs to continually try to impress the mass audience that the music industry has today (e.g Coldplay).

Synergy