Europeana Awareness Training days 7/8 February 2012, Oxford
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Europeana Awareness Training days 7/8 February 2012, Oxford PR-Campaign Europeana 1914- 1918
description
PR-Campaign Europeana 1914-1918. Europeana Awareness Training days 7/8 February 2012, Oxford. PR-Campaign Europeana 1914-1918 in Germany. Plan: four public participation days in Frankfurt/M., Berlin, Munich, Stuttgart in March/April 2011 - PowerPoint PPT Presentation
Transcript of Europeana Awareness Training days 7/8 February 2012, Oxford
Europeana Awareness Training days7/8 February 2012, Oxford
PR-CampaignEuropeana 1914-
1918
Plan:- four public participation days in
Frankfurt/M., Berlin, Munich, Stuttgart in March/April 2011
- extension four more days in Erfurt, Dresden, Kiel and Regensburg in June/July 2011
Task:- create media interest in the
crowdsourcing campaign- make sure that the public knows about
the public participation days (aim: ~100 participants)
- get media coverage of the days
PR-CampaignEuropeana 1914-
1918in Germany
Promotional Material- A3 Posters- Folder- Postcard
PR-CampaignEuropeana 1914-1918 in
Germany
Promotional Material
- Folder
PR-CampaignEuropeana 1914-1918 in
Germany
Promotional Material
- Folder
PR-CampaignEuropeana 1914-1918 in
Germany
Promotional Material
- Postcard with Thank you stamp
PR-CampaignEuropeana 1914-1918 in
Germany
Promo Film
- Otto & Bernard
PR-CampaignEuropeana 1914-1918 in
Germany
PR-CampaignEuropeana 1914-1918 in
Germany
How to get the media to cover?
Press launch in Berlin
• Selection of officials and experts
• great story• original material (something to
film)
• Good media opportunities
Pre-event coverage
PR-CampaignEuropeana 1914-1918 in
Germany
PR-CampaignEuropeana 1914-1918 in
Germany
Munich
PR-CampaignEuropeana 1914-1918 in
Germany
Munich
Stuttgart
Dresden
PR-CampaignEuropeana 1914-1918 in
Germany
Erfurt and Kiel
PR-CampaignEuropeana 1914-1918 in
Germany
PR-CampaignEuropeana 1914-1918 in
Germany
Press launch in Berlin
- A3 Posters- Folder- Postcard
PR-CampaignEuropeana 1914-1918 in
Germany
- European Press Launch, Luxembourg, 27/2/2012
- Press Launch for every country- Distribution of Promo Material- Media reports before the event- Coverage of the event
PR-CampaignEuropeana 1914-1918
Thank you!
PR-CampaignEuropeana 1914-1918
