Eurobodalla Coast Tourism

Networking Forums

Tuesday 25th May 2010 – NaroomaWednesday 26th May 2010 – Batemans

Bay

The Eurobodalla Team

John Pugsley – Tourism Manager

Catherine Reilly – Destination & Niche Marketing

Renée Kemp – Narooma Visitor Centre Manager

Lysanne Cameron – Batemans Bay Centre Manager

Kerrie-Anne Benton – Tourism & Marketing Administrator

Agenda for today

1. Tourism Insights

2. ECT Members Survey

3. Up coming promotions• Holiday Packages

• Community campaign

4. Marketing Tips

5. What do you want from Eurobodalla Tourism?

6. Q & A

How bad can it get?

Global Financial CrisisIncrease in mortgage interest ratesHousing prices upJob securityElections – Federal and StateIncrease in holiday leave accrualsHighly competitive holiday market• Saturation of cheap domestic airfares• Vast increase in low cost international holidays• Strength of Australian Dollar

Fewer ‘Leisure disposable’ dollar

Aus interstate holiday still well down...

Outbound travel up again

NSW Interstate Leisure demand

NSW Interstate demand

Aust Intrastate trips weaken

NSW Intrastate Leisure demand

Inbound trips kick - up

So what is happening in our backyard...?

1.2 million visitors

•Visitation down 9%

− Especially intrastate

− + day tripper

•Spending slump

$351 million expenditure

•Down 18%

Tourism jobs

•Down to 2350

Who are our best prospects?

Older age groups – 40+ including couples &families

Sydney is key to future - + ACT & Regional NSW

Lifestyle interests

•“Health & money to enjoy holidays is key to life”

•“Friends, cooking & home entertainment”

Holiday destination decision factors

•“Best offers & certain type of holiday I want”

•“Somewhere I really enjoy and return to”

Planning and booking

Planning 70% plan no more than 2 months out

Information source Been before number 1 Friends & relatives Internet Media – TV, newspapers etc..

Booking Web the most used by far Phone & in person

So how do our members feel...

The ECT Members Survey results

April 2010

Packages Promotion

July – December 201012 page colour brochure30 + packages120,000 + copies to be printedPackages bookable via www.eurobodalla.com.au Distribution via newspaper insert in Canberra, Illawarra,

Southern Sydney, Wagga WaggaMailed to databaseDistribution via South Coast VIC’sMassive advertising campaign in Canberra

Sydney and Regional NSW

Who is one of our greatest assets in the region?

The local community!

The community campaign

•To increase awareness of the holidays & leisure activities in the region•To increase participation•To entice locals to invite their friends & relatives•To drive businessWhen:•Quarter 3, 2010Offers:•Deals for locals & their friends & relatives to take holiday / get out there in Eurobodalla

What?

•Mail box drops – Brochures, offers, postcards etc

•Advertising – Co-operative etc...

•Media promotion

•Micro – website – ww.myeurobodalla.com.au

•Social media