eTravel Europe 2016 - ptimizing conversion by eliminating all obstacles - Fernando Almenara -...
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Conversions.
Transcript of eTravel Europe 2016 - ptimizing conversion by eliminating all obstacles - Fernando Almenara -...
Conversions.
Conversions. Gimme more.
A/B Test
Adwords
Retargeting
Affiliates
2% 3% 4% 5%
1%conversion rate
50%mobile traffic
There’s a good browser. Let’s do nothing
There’s apps. Let’s make an app
Nobody keeps them installed.
Responsive is for losers.
The Customer Journey
We got it!
information planning booking travel feedback
information planning booking travel feedback
information planning booking travel feedback
2007 20162 billion smartphones
Travel websites have bad predictability
Competition is based on price
Competition is based on price
Dark Design
Pre-checked checkboxes
Small Terms and Conditions
Difficult to compare beyond price. And hidden costs are getting bigger
Less riskyRisky
Responsive is a very bad idea
Responsive is for lazy managers.
One design. Why?
Same design? Nah. Great Experience? Yeah
The Customer Journey is an excuse
Truly native mobile experiences.
TNX!
The best car rental comparison websiteFernando Almenara - CEO
fernando @ mytripcar.com
