eTravel 2010_jeroen_velzen
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Transcript of eTravel 2010_jeroen_velzen
Mobile Travel Strategies
MOBILE TRAVEL MADE EASY _
One Year Ago
6 months later
Last week
Let’s build an App!
The only way to interact with your customer while he’s enjoying
your product (i.e. traveling) is using a mobile device.
Mobile in Travel = Marketing2
Brand Trust
Innovation Practical Value
VisionStability
Relationship
Competence
Brand Trust: The six drivers of trust
Practical Value
2007
2008
2009
2010 (F)
0
100000
200000
300000
400000
500000
Flight Notification Volume
Practical Value
Practical Value
The (perceived) practical value of your service
is the alibi to engage in a mobile relationship
Brand Trust
Innovation
Practical Value
Relationship Make it personal
Fulfill on the moments of truth
Remove travel stress factors
Use all the context you can think of
If you are able to build the right mobile relationship sales will be perceived as a service
Contextual | Personal | Relevant
StartPractical Value
Messaging/Notification
RelateTrip Management
App and/or Internet
SellMobile CRM & Tx
App and Internet
Mobile roadmap to success
Jeroen van Velzen
TWITTER: @jeve
MOBILE: +316 13 13 17 17
MOBILE TRAVEL MADE EASY _