EntrepreneuHER Magazine, October 2014

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EntrepreneuHER October 2014

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Kenya's Premier Digital Magazine for Women in Enterprise

Transcript of EntrepreneuHER Magazine, October 2014

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Website: www.entrepreneuher.co.ke

Email: [email protected]

FB: https://www.facebook.com/TheEntrepreneuherKenya

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In the May Issue

Anna Chojnacka, Co-founder of the nailab and One percent Club shared

her journey into entrepreneurship with our readers.

Anna is passionate about finding solutions to problems facing Africa and

particularly young African entrepreneurs. She, and team, have launched a

successful incubation program for young techies at the nailab Ngong Road

and has helped entrepreneurs all over the world source and access funding

through their crowdfunding site www.onepercentclub.com

Read her story here

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On the cover

Susan Kimanzi

Fresh& More

Photography

Jackson Kanyoro

Image Loft Studio, 2nd Floor

Nakumatt Lifestyle.

Cover Design

Kawira Mirero

Redbrick

Consulting Marketing

Services

The EntrepreneuHER Magazine assumes

all articles published herein are original

and are the property of the submitting per-

sons.

Opinions expressed in the articles of

EntrepreneuHER are those of the author

(s) and do not necessarily reflect the views

of the EntrepreneuHER Magazine

Fraternity.

We welcome contributors in the diverse

field of Business. Share your wealth of

knowledge with our 1,500 + readers, write

to the editor [email protected]

contents

Page 5: Letter From The Editor

Page 7: Business 101: Setting Up a Business

7 tips for running a home based business

Page 10: COVER FEATURE: Susan Kimanzi

Meet Kenya’s Online Mama Mboga

Page 18: Kawira Mirero

Artist and Designer turned entrepreneur.

Starting mambo.pambo

Page 28: Aneesa Arshad

Properties portal, LAMUDI.CO.KE, founder &

CEO.

Page 35: Books that made a Difference

Books that have inspired our featured entre-

preneurs

Page 37: Fashion Photography

10 with Fashion Photographer Jack Kanyoro of

Image Loft Studio.

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he end of the year is here with us...what

started as 365 days down has boiled

down to less than 100 days. If you are like me,

you’re looking back and assessing how far you

have come; specifically what you have

achieved and what you are yet to achieve. I

have come to learn that its never too late to try

again. We hope that these three months, you

will commit yourself to achieving what’s left on

your list.

This month, we are glad to bring you the stories

of three young women entrepreneurs. On

page10, Susan Kimanzi tells us what it entails to

build an online groceries shop. She wakes up at 3:30 each morning to make sure

her customer’s get the freshest fruit and vegetables. Kawira Mirero (pg 18)

worked as a marketing professional until the entrepreneurial bug bit. She set up

an arts and design studio where her labor of love flourishes. She is crazy about art.

See how. Aneesa Arshad spends 70% of her time shuttling between the 10 coun-

tries where she oversees Lamudi’s operation. Lamudi.co.ke is Kenya’s fastest

growing online properties portal. Read her story on page 28.

Happy Mashujaa day.

NishNishNishNish

FROM THE EDITOR

YOU CAN’T BREAK, YOU’RE A WOMAN, YOU BEND.

*Patricia Muia

t

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Business 101: Setting Up a Business

7777 Tips for Running a profitable Home Business

By Peter Abrahams

R

unning a home based busi-

ness offers many advantages such

as saving money on gas, tax breaks

among other benefits. However,

the success of a home based busi-

ness is pegged on several important

aspects.

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W ebsite : Invest in a domain name

and website for your home business.

A website is just like a physical location for

your business. It lets people to access your

business from around the world.

T arget market : Carefully select a mar-

ket for your products or services. The

more targeted the audience the easier it

will be to meet their specific needs. Besides,

marketing to a very wide customer can be

so overwhelming and ineffective.

G oals : Set realistic goals for your home

based business. These goals should be

based on what you can deliver without out-

sourcing. Once you determine your actual

production capacity, you can always im-

prove on the numbers gradually.

M arketing budget : Keep aside some

cash for marketing. Every venture no

matter how small requires a marketing

budget. Determine the amount of money

you are willing to spend on publicity materi-

als such as business cards, flyers, classified

ads and so on.

T racking : Track all your marketing cam-

paigns and keep a log of the tech-

niques that produce the most paying cli-

ents. For instance, if your flyers produce

more paying customers than classifieds, it

will be wise to cut the cost of your classifieds

to apply that money toward the flyers.

S earch engine optimization (SEO) : SEO

helps your website's search engine

ranking by associating it to keywords and

links that will make the site easier to find

online. Online shoppers searching for the

products or services that you provide will

see your website in the first pages of the

website search. This has the potential to

bring you more paying customers.

O ffline marketing : In addition to online

marketing campaigns, use offline

marketing to reach potential clients. Attend

workshops and other networking events in

your neighborhood with flyers and business

cards.

If well managed, a home based business

can give you immense profits while at the

same time giving you the freedom to be

your own boss. However, you should be ad-

vised that running a business from home is

not for the faint-hearted! A home business

requires you to be very disciplined in terms

of time and finance management and this

is where many people go fail especially in

their first home based business ventures.

Peter Abrahams writes for the Business Daily

http://www.kenyanbusinessreview.com

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O ne Saturday after-noon, Susan accompa-

nied her friend from Germany to do her

groceries shopping. Little did she know

that this innocent shopping trip would

give birth to her now fully operational

online groceries shop Fresh & More.

EntrepreneuHER Magazine made the trip

to her Lavington office and bakery for

more.

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EntrepreneuHER Magazine: Please tell us a lit-

tle yourself and a brief background of your

education

Susan Kimanzi: I have a Double Major Degree

which is a Bachelor of Commerce in Business

Administration, Accounting & Finance from

Daystar University. My working career has

spanned from the Stock Market to Investment

management, Geo Location Solutions to Inter-

nal Risk Management in Companies. My work

experience has adequately prepared me to

be an entrepreneur.

EM: Please tell us about Fresh & More and how

it operates.

SK: Fresh and More is your online Mama

Mboga. Our clients simply contact us through

our website, they fill up their shopping cart

with the fresh fruit and vegetables they would

like to receive, they place their order and re-

ceive their produce the next day. Our pay-

ment terms are cash on delivery or MPESA on

delivery which our clients find extremely con-

venient.

In September this year we expanded to in-

clude a bakery. The bakery offers specialty

products such as Continental style breads,

cakes and pastries. We use traditional meth-

ods with no additives or preservatives. The re-

sult is a wholesome tasty product.

We also intend to serve the ready to eat food

market with a delicious variety of sandwiches

and salads. We are intent on serving clients

who are conscious about having a healthy

and wholesome lunch.

EM: Describe a typical day for you. In one

word, characterize your life as an entrepre-

neur.

SK: My day typically starts at 3:30am when I

get up to check what orders need to be proc-

essed for the day. I will then liaise with suppli-

ers and ensure that we can meet and satisfy

the client needs.

By 6am I have dropped my daughter to

school, luckily for me she is an active swimmer

so she is in school on time for morning training

or for morning prep. Everyday by 8:30, we

have finished collecting produce from all our

suppliers and may top up any missing or spe-

cialty items from the larger importers of fruit

and vegetables.

We normally pack our clients’ produce at our

offices and then deliveries commence from

about 10:30am to 3pm.Usually by 3:30pm we

are done for the day.

EM: What served as your initial inspiration to

start Fresh & More? What is your favorite as-

pect of being an entrepreneur

SK: I am a foodie, I love experimenting with

food and sourcing it. I've always loved cook-

ing and been extremely curious about sourc-

ing quality ingredients and specialty foods.

The idea for Fresh and More came about after

spending one Saturday shopping with a friend

who had recently relocated from Germany.

At the end of our shopping expedition, al-

though she had managed to source all the

food items she needed, she felt it was time

consuming and said she would definitely pay

for the service to have the fruit and vegetable

items delivered to her doorstep.

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I remember going home and thinking about her

proposal and because at the time I was a full-

time employee and facing similar challenges, I

thought an online shopping service would defi-

nitely work, and thus Fresh and More Kenya was

born.

Our clients shop for their fruit and vegetable re-

qu i r emen t s t h r ough ou r web s i te

www.freshandmore.co.ke or send us an email

with their order to [email protected].

EM: What challenges do you face as an entre-

preneur and how do you handle them?

SK: My initial challenge when I started Fresh and

More Kenya was balancing running the business

and employment. After I went fulltime into Fresh

and More, the challenge was sourcing quality

goods as per my client’s requirements. To

bridge this gap we have a growing and supply

arrangement with certain farmers who grow

produce for us.

In the last one and a half years, I have learnt

that a business model does not have to be

complex; it simply needs to work and work well. I

have learnt that I had more patience than I

ever imagined. I am experiencing the joy of

working hard for myself and enjoying 100% the

fruits of my labor. It is a wonderful feeling, The

biggest challenge we face today is that this is a

male dominated business. Most of the sellers

and buyers of food are men. >>>

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They are also entrenched in the system at

most hotels and restaurants that one would

think of marketing to. There is a lot of under-

cutting and underselling to secure contracts

EM: What have been some of your successes

and failures and what have you learned from

them?

SK: Our success has been the effective de-

ployment of social media to market our com-

pany, its products and services. We have built

a very strong name in the market and we are

constantly reinforcing and working on ensuring

we are client responsive always.

EM: What is your greatest fear, and how do

you manage it?

SK: My greatest fear is not being able to meet

customer needs or requirements. Sometimes

products simply disappear from the market un-

expectedly. We try and stay a step ahead by

constantly engaging the farmers or suppliers

to ensure that we have our finger on the pulse.

EM: What do you foresee to be the future for

Fresh & More?

SK: I hope to see Fresh and More become an

essential service for every home in Kenya. We

are planning for expansion to some key coun-

ties within Kenya and the region.

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4 Quick Ones WITH SUSAN KIMANZI

Top THREE skills for a successful entrepreneur

•Motivation or Passion about the business

•Persistence in getting the business going

•Self Reliance

FIVE key elements for a successful business

• Have a vision of what you want to achieve

• Be consistent within the market and to your clients

• Be Knowledgeable about your product, your market and client

• Be visible within your target market.

• Have a good Team on board to execute the business

THREE pieces of advice for aspiring entrepreneurs

• Do what you love, turn your hobby into a business.

• Have a clear idea of how that hobby or passion can earn you

money.

• Do not be afraid to ask for help

How do you keep organized

I have a weekly Calendar and a daily calendar. I fill my daily calendar

every evening so as to ensure that my day is properly planned.

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Kawira Mirero

Artist. Designer. Entrepreneur

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On arrival at the mambo.pambo studios in Lavington, I am received

warmly, fed and despite the flurry of activity going on, I already feel at home.

KAWIRA is attending to two foreign clients...taking measurements, noting prefer-

ences, fitting clothes, noting adjustments..her laptop is open, her phone is ringing.

I am waiting patiently for my turn to fit for EntrepreneuHER work shirts. She has just

returned from fitting a media personality with the dress she'll wear the next day for

a TV appearance, another client has just left. I am tired on her behalf. She isn’t.

She loves what she does and it is evident.

We sit for the Interview...finally.

EntrepreneuHER Magazine: Please tell us a

little yourself and a brief background of

your education

Kawira Mirero: I am a Designer and Mar-keting Communications professional. I was brought up to apply myself 100% to what-ever task I took up. My parents insisted we read a newspaper every morning as soon as we could read! By age 2 I would flip through books, magazines and newspa-pers, pretending I could read. That is how my love affair with art, design and all things visually engaging begun. I am also a voracious reader. If it is in print, I want to read it!

I grew up in Mombasa, and I remember

having a deep love for all things artistic. I

won my first art competition at age 10! A

painting of a coconut tree plantation that

was later published in 1997 in a book

called Trees, Myths and Medicines, A Col-

lection of Stories By Children of the Wildlife

Clubs of Kenya.

I went to Alliance Girls for my secondary

education, there, my love for art & design

flourished. When I was in form 2, our Art &

Design teacher, Ms. Jacinta Adhiambo

took us to University of Nairobi for an end

of year pin-up exam for the graduating

class. A pin –up exam is where students pin

-up all the pieces they have worked on

during the semester – posters, packaging,

fabric designs, interior décor – for grading.

I was hooked. I knew at that moment what

I was going to do in campus....a BA in De-

sign, at University of Nairobi and I did ex-

actly that, graduating with First Class Hon-

ours in 2000.

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A year later I enrolled for an MBA in Marketing. Along the way I realised Communications De-sign was even more enjoyable if I understood the Marketing thinking and planning behind it. After completing my MBA I studied for and ac-quired a Professional Post Graduate Diploma in Marketing from the Chartered Institute of Marketing. For the last 10 years, I have built a successful

career as a Marketing Communications Pro-

fessional, with a strong bias towards Commu-

nications Design.

EM: Please tell us about your business

mambo.pambo and how it operates.

KM: mambo.pambo art & design studio is a mash-up of fashion designers, artists and work-shop artisans. At mambo.pambo we believe everything you wear, eat, do and surround yourself with is an expression of your creativity and imagination.

We collaborate with our clients to design what they desire, manage its production and make bespoke elements right on-premise to trans-late their vision into something they can wear or display with pride. We also have ready to wear and off the shelf products that one can purchase when they visit our studio or website.

Our products include apparel, art, accessories and home decor. We are also happy to share our ideas. Look out for our training calendar every quarter starting October 2014 I design some of the items, my team designs others, and others are designed in collabora-tion with the client. We also stock products from other designers, especially jewelry. We add value to the consumer by being fa-natical about understanding customer re-quirements and exceeding expectations, while offering the highest quality of work possi-ble.

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We attend to our clients by appoint-ment only. Each client gets at least 1 hour to discuss their requirements; or if they are coming for a fitting, to try out the garment and discuss any neces-sary adjustments. For home décor, we deliver to the client or attend to them at their home or premises. We are set to commence online sales from January 2015. EM: Describe a typical day for you. In

one word, characterize your life as an

entrepreneur.

KM: Some days I start by dropping my kids off to school, other days I start with a client or supplier visit or appointment. Other days I start with a visit to the lo-cal gym. It all depends on emerging priorities. Our studio opens its doors to the public at 10am. Regardless of how the day starts, I try to get to the workshop by 9am. I will then go over the day’s plan with the workshop artisans. After that I review the day’s appoint-ments, depending on client appoint-ments for the day, I may place calls to some clients or suppliers to confirm or reschedule appointments. Typically our first workshop appoint-ments are scheduled from 11am and we allocate an hour per client. We try not to schedule two clients at the same time. Our final appointment for the day is set at 5.30pm. An appointment with a client involves; discussing their needs. For example, if it

is a dress, what is the occasion, what type of fabric are we using, would they like a custom made dress. Sometimes I sketch out the dress design, sometimes we pick something from our season’s look book or we discuss the design the client has in mind. If I have external meetings with suppli-ers or clients I set off soon after briefing the team. I spend most of my Mondays reviewing job cards and assigning spe-cific team members their assignments for the week. After Monday’s planning session, I have a better grasp of what supplies are required, if we don’t have some items then a buying appointment is scheduled. Some days I spend the en-tire day sketching ideas for the next collection. The one word I would use to characterize my life as an entrepre-neur is – flexible EM: What served as your initial inspira-

tion to start mambo. pambo? What is

your favorite aspect of being an entre-

preneur?

KM: I have several sources of inspira-tion. My husband and children, my ex-tended family, other entrepreneurs and a recent stint in West Africa. My husband has seen me dabble in Art & Design for the last 10 years, and he has always said, that is my true calling, that I should go for it! My family and I recently moved to Nai-robi after an extended tour of duty in West Africa. We loved West Africa. West Africans are able to strike just the right balance between celebrating their traditional culture/heritage and

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living in the modern world. Our first half of

the tour saw us take station in Ghana and

there’s few places steeped in such history

and deep-rooted culture, from the Cape

Coast Castles and Ashanti Kingdom that

adorned our history books to the myriad afro

-fabrics. Next stop was Abuja and oh my! Ni-

geria a magnificent kaleidoscope of ethnic

cultures, religions and contemporary living. A

western style dress designed and produced

in vibrant Ankara fabric will command more

attention and value than a plain western

style dress. A Nigerian ceremony or wedding

will invariably pay homage to Igbo practices

while still remaining quite modern.

To me Fashion and Home Décor remain the

most visible representation of the dynamism

of afro-contemporary art & design. I find this

ability that West Africans have to celebrate

who they are very inspiring. My favorite as-

pect of being an entrepreneur is being able

to choose my work hours.

EM: What challenges do you face as an en-

trepreneur and how do you handle them?

KM: The day is just never long enough! Often

I have to remind myself that there is nothing

that cannot wait.

EM: What have been some of your successes

and failures and what have you learned from

them?

KM: Successes – Getting off the ground fast, and the overwhelming love we have re-ceived from customers. Every time a cus-tomer comes back for another purchase, we are immensely grateful, it tells us we are do-ing something right.

Failures – Sometimes we get a client’s prefer-ence or request wrong or a wardrobe mal-function occurs right in the middle of a fit-ting. EM: What is your greatest fear, and how do

you manage it?

Rejection. As an artist and a designer, not all creations are well received. Sometimes that feels like a personal rejection. I have to re-mind myself that it is not personal. It is quite possible that “my baby is ugly”…. I have to learn to deal with it! EM: What do you foresee to be the future for

mambo.pambo?

KM: mambo.pambo will be in every home in Africa, either in the wardrobe as something treasured to wear, or in the living area as a beautiful painting or sculpture, or in the kitchen as that awesome apron.

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4 Quick Ones WITH KAWIRA MIRERO

Top THREE skills for a successful entrepreneur

FIVE key elements for a successful business

THREE pieces of advice for aspiring entrepreneurs

How do you keep organized?

Grit, grit and more grit

• Perspective – things are not as good or as bad as you imagine

them to be. Also, the conditions will never be perfect. You will never have enough money; you will never have enough time. What is enough anyway?

• Patience – Yes, you may want it now, but it may not happen for an-

other 12 months. • Love – Love what you do. If you don’t, you will throw in the towel

too soon. • Financial Discipline – Not just when it comes to expenditure but at

debt collection too. • Marketing & PR – People will only buy from you if they know about

you. Get out there and talk about your business, about what you are doing. If you do not talk about it, if you do not believe in what you are doing, how do you expect others to talk about you or be-lieve in you? Most importantly, how do you expect them to buy from you?

• Move! You have thought about it, you have a ‘plan’ in your

head or on paper, now get moving. The faster you fail, the faster you will learn what works and the faster you will get better.

• The conditions will never be perfect. Just jump in and trust the

parachute to appear.

• Network like crazy. Social Media has made it much easier to self

promote and market, get yourself and your name out there…. sitting in your corner quietly will not get you results as fast.

I stay organized? By trusting my loved ones and my staff to keep things going even when I am not present. I also organize everything from the start…. once you start in an orderly fashion, maintenance is easier. Am I balanced? Probably not. I tend to respond to emerging priorities, so the scales sway in favor of whatever the priority is on that day, week, month etc. I thrive on organized chaos.

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ANEESA ARSHADANEESA ARSHADANEESA ARSHADANEESA ARSHAD

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EntrepreneuHER Magazine: Please tell us a little

yourself and a brief background of your educa-

tion.

Aneesa Arshad: I was born and raised in the US, but I’ve been based in Kenya since 2010. My par-ents are originally from Pakistan, but have been living in the States for the past 35 years. I have a Master’s degree in Business Administration from INSEAD, France and a Bachelor’s Degree from North-western University. Prior to launching La-mudi, I worked in the international development sector as a consultant. EM: Please tell us about Lamudi and how it oper-

ates.

AA: Lamudi is a real estate classifieds website that we have launched in 30 countries globally. I manage 10 countries in East & Southern Africa. Lamudi brings the search for a new home, office or investment to your fingertips by connecting in-dividuals to the properties they are looking for. Our goal is to have the highest quality and largest diversity of property listings in every country. In Kenya we have over 20,000 property listings, mak-ing us the largest real estate classifieds site in the country. We push agents, developers and indi-vidual property owners to provide high quality photos and detailed descriptions to give consum-ers the maximum information on any property.

When EntrepreneuHER Magazine was

approached to carry an interview of

the CEO & Founder of Lamudi.co.ke,

the properties online portal, we were

pleasantly surprised to learn that the

business is owned and headed by a

young woman. At 28, she manages

lamudi in 10 countries across East &

Southern Africa

Here’s the founder and brains behind

Lamudi.co.ke...ANEESA ARSHAD.

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We make money through monthly listing fees and advertisements. EM: Describe a typical day for you. In one

word, characterize your life as an entrepre-

neur.

AA: I spend 70% of my time travelling to countries I manage. When on the road, a typical day involves full day of meetings with my management teams, priority customers and local partners like lawyers and finance officers. During a busy day running around cities including Dar es Salaam and Antana-narivo, I am constantly answering emer-gency emails from other country managers on my phone and taking Skype calls on the go. In the evenings, I usually spend 3-4 hours catching up on emails and reports pertain-ing to the ten countries I manage. To describe my life in one word- hectic! EM: What served as your initial inspiration to

start Lamudi, and why in Kenya? What is your

favorite aspect of being an entrepreneur

AA: The initial inspiration for Lamudi was from Rocket Internet which is the brains behinds many of the leading e-commerce ventures you see in Kenya- including Jumia, Easy Taxi and Hello Food. The idea was that there is an opportunity for a quality real estate plat-form for emerging markets. Kenya was an

obvious choice in Africa as internet penetra-tion is relatively high compared to the region and there is a vibrant real estate market. My favorite part of being an entrepreneur has been building my teams and providing exciting and fulfilling employment opportuni-ties to young Kenyans. In one year, my team has grown to over 100 employees across ten countries. In Kenya we have a team of 20. It has been inspiring to see the growth and maturity in some of my early hires. EM: Lamudi is in direct competition with a

few similar online property portals. How do

you keep ahead of the pack?

We are constantly investing in our product (the website) and the customer service we provide to real estate agencies and devel-opers. Every two weeks our product team in Germany unveils new features and improve-ments to the site. This has included the launch of iOS and Android applications, im-proved search function and in a few weeks, a completely redesigned site. In terms of customer service, we have built a large cus-tomer service and account management team to make the experience for agencies and property owners easy and effective.

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EM: What has been your experience being a young non-Kenyan female CEO in a

male dominated industry? Any specific challenges?

AA: I have actually found that there are many female leaders in the Kenyan tech and real estate industries. Many of the most prominent real estate agencies in Nairobi are run by women- including Hass Consult , Dunhill Consulting and Ryden International. Similarly, many of our sister companies in Kenya are also run by women- Jumia, Jovago and Kaymu specifically. Fortunately, I have not experi-enced any challenges related to my gender. EM: What have been some of your successes and failures and why have you

learned from them?

AA: Our biggest success in Kenya is becoming the largest and most visited real estate classifieds website after just 12 months. We have been lucky enough not to have any significant failures, but early on, some of our marketing campaigns were not as effective as we would have liked. We are learning from those mis-takes and now focusing on more targeted marketing efforts. EM: What is your greatest fear, and how do you manage it?

AA: One of my fears is that I’m being stretched very thin across all the countries I manage and as a result I’m not the most effective manager. I have managed this by hiring the best Country Managers I could find and delegating a lot of the responsibility to them. I trust the team I have built, which has allowed me to man-age my fear of not making every small decision for each country. EM: What do you foresee to be the future for Lamudi and the property market in

Kenya? Rumor has it that it is about to tank, is this true?

AA: I believe the property market in Kenya will continue to strengthen due to

population growth and influx of money from neighbouring countries. The real es-

tate market has weathered political instability in the past, so I don’t foresee any

problems in the future. The future of Lamudi is to become top of mind for all Ken-

yans when it comes to property search. We want to continue to provide afford-

able properties in the most sought after locations and push our agents to provide

quality customer service

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4 Quick Ones WITH ANEESA ARSHAD

Top THREE skills for a successful entrepreneur

FIVE key elements for a successful business

THREE pieces of advice for aspiring entrepreneurs

How do you keep organized?

• Determination

• Decisiveness

• Vision

• Have a product or service you are passionate about

• Hire people you can trust

• Invest money in the business at the right time to allow your

business to scale

• Prioritize your customers and ensure they are satisfied with

your product and

• Find a balance so you don’t burn out

• Take risks

• Be patient to see results and

• It’s impossible to be an expert on everything so delegate

work when you need to.

I keep detailed to-do lists, I try to clear my inbox at the end of each day so the work doesn’t mount and I take breaks to workout and spend time with loved ones. Sundays I take off completely to re-energize for the following week.

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EntrepreneuHER October 2014 35

BOOKS THAT MADE A DIFFERENCE

SUSAN KIMANZI

Buffet has a simple method of investment that blows my

mind away. As the worlds greatest investor he operates a

simple method.

Invest for the long term

Invest in a business you understand

Be honest in your dealings and hire competent people to

work for you.

Page 36: EntrepreneuHER  Magazine, October 2014

EntrepreneuHER October 2014 36

KAWIRA MIRERO

This is a story about the power of giving. The principles the book shares seem counterintuitive, but when you think about it, when you apply them, they make a lot of sense.

These principles apply to every facet of life. These Principles are VALUE – Your true worth is determined by how much you give in value than you take in payment. COMPENSATION – Your income is determined by how many peo-ple you serve and how well you serve them INFLUENCE – How abundantly you place other interests first. AUTHENTICITY – The most valuable gift you have to offer is yourself RECEPTIVITY – The key to effective giving is to stay open to receiv-ing.

ANEESA ARSHAD

The Autobiography of Malcolm X. Malcolm was willing to change and admit mistakes as a leader which won him respect and admiration.

I AM MALALA

I knew I had this book somewhere, just didn’t know where. Nestled

among works of fiction in my kindle app, I found it. It is top on my

list for books to read in November.

From anonymous blogger to surviving a shooting and going on to

become an international activist, we congratulate the youngest

ever winner of the Nobel Peace Prize.

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EntrepreneuHER October 2014 37

10 with Jack

Who is Jack?

Jack is God fearing and easy to approach. Peo-ple call me “happy guy” and that kind of a guy you want to make a friend with.

Why did you decide to take up photography?

Because it is something that I’m passionate about, I love doing it and I sometimes do it even when money is not involved. I always fall in love with great pictures.

What were you doing before setting up your own

studio?

I used to do on location photo shoots and sharp-ening my brain in school although I still do it for those that don’t want to visit the studio.

What do you love about being self employed?

Aha! I make my own rules and maximize on my abilities without minding whether am noticed or not.

Do you do any other kind of photography?

Oh! Yes I do shoot weddings and Company portfolios and when am not working on this two, I go to the studio, do portraits and other forms of photography.

What are your future plans for your business?

Creating a platform for creative minds photography wise, improving quality of the local content in Kenya may be someday when i join directors of photography in the filming industry

What is fashion photography?

This is where a photographer uses his professional skills to bring out the design and creativity of a designer in form of pictures.

What is a portfolio?

This is information about what you or your business does. Like my portfolio’s title is photography. It involves all the information that a company is concerned with, its objectives and what it delivers. A comprehensive story is involved and of course pictures that explain more.

A portfolio can be in digital format or printed in a booklet.

Page 38: EntrepreneuHER  Magazine, October 2014

EntrepreneuHER October 2014 38

PHOTOGRAPHY BY JACK

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EntrepreneuHER October 2014 39

Book a Photo-shoot

Photography By Jackson

Image loft Studios,

Nakumatt lifestyle 2nd floor.

Tel: +254 727429461

www.jacksonkanyoro.com

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EntrepreneuHER October 2014 40

In order to

succeed, your

desire for success should be greater than your fear of

failure.

*Bill Cosby