Entertainment Identifier Registry TWG, BMWG, and POC Update November 19, 2013

EIDR TWG, BMWG, and POC Agenda

• EIDR New Members • EIDR Member Presentation

– Orchestra Networks • EIDR Operations Update

– Monthly Stats – Getting to Scale

• EIDR Member Presentation – Viaccess-Orca

• EIDR Technology Update – 2.0.1 Release Schedule – Other Q4 Activities – Tiger Teams

• EIDR Marketing and Outreach Calendar – Annual Participants Meeting – Upcoming Industry Events – Upcoming Newsletter

New Member Announcements

• New Member – Netflix – Industry Promoter

• New Member – Cinram – Industry Contributor

• New Member – Orchestra Networks – Industry Contributor

• New Member – Adobe – Industry Promoter

• New Member – T3Media – Industry Contributor

EBX5 support for EIDR Integration between Multidomain MDM and the EIDR Registry

Master Data in the Movie Studios landscape

Product creation Sales & Distrib. Service & Fulfilment Financial Tracking

Theatrical

Television

Home Entertainment

Digital

ERP

Financial Consolidation

Royalties and payments

Reporting

Tracking and ordering

Titles

Title, Product, Agreement, Party, Location, Media assets, reference data

Rights

Digital Assets

Why Master Data Governance is critical

• Explosion of metadata • New formats/channels/markets • Increasing number of attributes • New standards and industry groups

• Increased complexity • The “versionitis” effect! • 1 product = Xy adaptations

• Reporting • Align master data across business lines • Enable consistent reporting

Market trend: Multidomain MDM

• Custom built • Rigid data models • Hard-coded UI and workflows • Lack of life cycle management • Lack of data quality and governance

Old generation product systems

• New metadata = high cost • No ability to manage past and future

versions • Poor user experience • Data in silos = no cross-domain

relationships

Multidomain MDM

• Model-driven: Absorb highly complex models

• Dynamic generation of UI and services • End user workflow • Sophisticated life cycle management

• Adapt quickly to any new requirements • Empower business users • Cover all master data for all business

groups • Manage versions / adaptations of data

Introducing EBX5

• Leading Multidomain MDM platform • Model-driven MDM software • Master data governance UI (workflow, hierarchy mgnt.) • Adaptation engine (inheritance) • Version control (past, present, future)

• References in the Media & Entertainment industry

Movies Videogames Theatres Publishing

Overview

Benefit of an EIDR-ready MDM

• Built-in support for EIDR metadata • Align studio metadata with the EIDR format • Facilitate registration • Allows lookup for 3rd party product tracking

• Built-in services • Services for calling EIDR REST API

• Submit registration • Look-up

Built-in EIDR support possibilities

Embedded Registration

Multidomain MDM / Title Master

Look-up Enrichment Metadata mapping

Progress Update

0

100,000

200,000

300,000

400,000

500,000

600,000

2010 2011 2012 Nov-13

Edits & Manifestations

Shorts

One-Time-Only TV

TV Episodes

TV Seasons

TV Series

Movies

EIDR Operations: Content database details

Category Today 2012 2011 2010

Total records 537,556 279,900 221,146 183,915 Original/title-level content:

Movies 75,361 51,496 45,774 43,573

Shorts 2,527 1,406 1,224 1,121

One-Time-Only TV 29,267 26,112 22,199 17,952

Series 12,888 9,613 8,719 7,541

Seasons 17,540 12,197 9,486 7,837

Episodes 276,982 158,371 130,284 105,891

Edits 116,244 18,293 1,855 0

Manifestations 6,715 2,046 1,621 0

EIDR Operations: Alternate ID’s

Category Nov. 2013

Any Alternate ID 235,841

Sony 129,715

Warner 48,093

ISAN 43,303

IMDb 37,791

IVA 30,128

Flixster 29,819

Baseline 20,933

Getting to Scale - 2013

• Bulk Registrations – current and upcoming – Rovi – Monthly “continuous seeding” – Warner Bros – Catalog match/registration wrapping up – Sony

• 20K strip show registrations pending • 20K misc. episodic records under review

– Baseline – Episodic integration ready for production – Fox – Movie and Edit integration ready for production – NBCU – Beginning prep bulk registration due to new business case – ABC – Now turning to bulk registration (as expected per Q4

schedule) – ITV/ISAN – Re-start of rolling monthly registration for December

Nov. 2013 alain.nochimowski@viaccess-orca.com

11/19/2013 16

300+ staff

16m subscribers

20 years of

experience

90+ clients

35+ countries

90 technology

partners

An FT Orange

company

About Viaccess-Orca 17

A world-wide presence and client footprint

18

Presence

Client

A strong customer portfolio across all content service provider delivery channels

19

DTT OTT CABLE SAT SAT

SAT IPTV CABLE SAT DTT OTT SAT

IPTV SAT CABLE SAT IPTV DTT

SAT

20

Premium content

Interactivity

Immersion

Personalization

Engagement

Recommendation

Service Platform

Protection

Business Rules CAS / DRM Anti-Piracy Services

EPG, PVR VOD / Catchup Self Service

Social Profiles

Cognitive Exploration Next Gen. Metadata Full Engagement

VO’s PayTV solution portfolio: geared towards viewer’s engagement

VO’s Content Discovery & Engagement Platform

VO’s holistic approach to Content Discovery & Engagement (1/2)

11/19/2013 21 Orca’s intellectual property – strictly confidential, under NDA

Before

Discovery

During

Interact

After

Learn

Monetization

Fun

11/19/2013 22

VO’s holistic approach to Content Discovery & Engagement (2/2)

DEEP service

Topics around movies and TV

Magazines for movies, TV shows,

actors, topics

23

Viaccess-Orca confidential

2.0.1 Release Schedule

• Development on schedule and within budget. • December 7 production release:

– Production and Sandbox1 Service outages – No data migration necessary

• Features Include: – 2.0 Registry Schema/Validation Rule Corrections – De-duplication Rule Changes – DOI Schema Update – Improve Handling of Empty XML Tags – Lucene Upgrade Elements – Registry Performance Analysis – Misc. Bug Fixes

Other Q4 Activities

• New Registry Backup Process – Minimize system outage – Ensure index and data consistency for reliable restoration

• Registry Hardware Review – Check all registry and de-duplication servers for capacity/end-of-life

issues and performance improvement opportunities • Web UI Server Migration

– Moving to new servers with geographic diversity and more resources for improved performance

• New “Cookbooks” Being Prepared – Provide specific registration instructions rather than general

guidance (as has been our past practice) – Recipes for UltraViolet already published – Episodic Recipes to follow

Tiger Teams

• Radio Best Practices – Reviewed proposed practices against common use cases – Three edge cases identified for future elaboration and published recipes – Will seek formal TWG approval for Radio Referent Type in December

• Referent Types – Conducted review of EIDR vocabulary compared to member samples – Captured current state against future need

• In Development (Publication Status) – Conducted review of current practice and proposed refinements

• Shorts Redux – Compared Turner’s use cases against current practice – Identified need for “bi-directional” relationship resolution

• Will be available first via DOI resolution • Native support may be released in a “dot-dot” release prior to 2.1

• Early Cinema – Best practice ready for publication

• Video Services – First round of practical tests complete

Tiger Teams, cont.

• Future Tiger Teams will focus on developing/adapting practice to meet current member needs.

• Preliminary outreach underway for: – Title/Edit/Manifestation Registration Practices – Language Practices (Title, Clip, Edit, and Manifestation) – Adaptive Streaming – Packaged Media (DVD, Blu-ray, etc.)

Annual Participants Meeting

• Upcoming Annual Participants F2F Meeting – Thursday, January 16, 2014 – 8:30 AM – 3:00 PM PST – The Walt Disney Studios, Burbank, California – All member participants and industry supporters are invited to attend – Agenda: TBD

Marketing and Outreach Update

• Asia Outreach December 2013 – CableLabs new membership in Europe, Japan, China – DOI road show

• CES January 7-10, 2014 – EIDR Reception & Presentation at the Four Seasons Hotel

Wednesday, January 8, 2014 from 4:00 – 6:00 PM

• NAB Show April 5-10, 2014

• EIDR Newsletter Update in Production – Member news – New publications (UV, Standards Activity, Professional Workflow)