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Ensuring Cable MSO Success with Cisco Services

2© 2006 Cisco Systems, Inc. All rights reserved. Cisco Public

John Chambers, President and CEO

“Customer success and satisfaction are at the heart of Cisco’s business strategy and key drivers of our current and future success.”

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State of the Cable IndustryEconomic Drivers for Support Services

Smooth Transition to IP NGN for All Digital Services

Accelerate Time to Market forNew Quad Play Services

Enhance Service Creation Capabilities

Reduce Total Cost of Ownership

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Cisco Services The Support Model Is Evolving

Voice of the CustomerReactive

1988 1989–92 2002 2004 2005–08

Advanced ServicesProactive

Innovative SP Service and Support Models

Segmented Value

Global Support and Internet Enabler

ResponsiveLifecycle ServicesValue

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Prepare

PlanOptimize

Operate

Services that provide assessment and testing of the current performance of the network and architecture planning for the future, as well as skill assessments

Services that satisfy conflicting design metrics; foresee and preempt potential network bottlenecks

Services that ensure the design and

deployment deliver the desired network value

and functionality

Services that provide technology and market vision for the future, and consulting for services and network planning as a part of the business

Services that provide peak performance

Services that provide network investment

protection Design

Implement

Lifecycle Approach to ServicesExtract Maximum Value from Your Network

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Cisco Services for Cable MSOsLifecycle Services for Key Cable Solution

• Optimization services• Operations management• Focused tech support• SP base

• Plan and design• Custom lab testing• Solution integration • Implementation• Knowledge transfer

• Audits/assessment • Service planning• Financial analysis• Migration planning

Day 0(Prepare)

Day 1(Plan, Design, Implement)

Day 2(Operate, Optimize)

Lifecycle ServicesVOIPVoIP

IPTV CRAN

Solutions RequireLifecycle Services

VOIPIT

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Process

Partners

People

Tools

Optimize

Prepare

Plan

Operate Design

Implement

• Specialized and globally scalable

• Shared methodology and practice

• Comprehensive agreement with SLAs

• TAC/customer portal• 30M annual

investment in tools• 200M in labs• Knowledge repository

of over 600 leading practices

• Program management methodology

• Knowledge transfer• 600+ Best Practice • ISO 9000, TL9000,

Six Sigma

• Largest collection of certified IP experts (2,400+)

• Breadth and depth of IP NGN experience

• Lead in patents and standards contribution

Cisco Services—Key CapabilitiesFocused on IP-Enabled Transformation

Cisco Services

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Experience in Large Cable Deployment

• Cable expertise and experience includes:

ConsultingPlanning, design, and implementationSystem integrationOperation and optimization servicesTraining

• BenefitsMaximize results, revenues, and profitability

IP Video/VoD

Digital Voice

IP TV

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Smooth Transition toIP Convergence

Stronger Linkage Between Technology Investments

and Business Goals

Reduced TCO/OpEx

Rapid Introduction of Innovative Revenue

Generating Cable Services

Efficient Asset Utilization

Service Assurance

What’s in It for Our Cable Customers

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