Enov8 Mobile Agency Deck

2012 Enov8 Mobile, LLC | Confidential & Proprietary | All rights reserved

Profitably acquire and retain on-the-go local customers using innovative and practical mobile & digital solutions

Consumers are mobile. How will you reach, engage, & retain them?

Mobile AdvertisingMobile, Social & Digital CommerceSocial Marketing & Engagement

Loyalty & RewardsScheduling & Appointment ManagementMobile & Digital Presence Management

Agency partner in providing mobile & digital customer acquisition, engagement, and retention solutions to their advertiser clients

Services for national/regional brands with local stores or local businesses:◦ Customer Acquisition

Geo-location and targeted mobile advertising Mobile & digital commerce

◦ Customer Engagement Social media – acquire likes, followers, checkin’s Conversations – reviews and feedback Continuous interactions – mobile, text & email

◦ Customer Retention Loyalty & rewards Scheduling & appointment management

Uses targeted mobile media & digital solutions to increase sales and profitability of physical stores:◦ Experts in targeted & performance mobile media and driving secondary actions

that are measurable Leverage and partner with best-in-class companies to provide results

oriented and integrated CRM solutions


Executive Summary


The Company

Mobile customer acquisition & retention solutions company

Drive sales and customer retention at the local store level via mobile media & digital solutions

Mobile media reach via ad networks and applications~ 105 million uniques per month~ 6 billion impressions per month100% location and 100% smartphone or GPS enabled

tablets Mobile consumer actions and solutions – call, drive-

to, schedule, join loyalty program, social media share, redeem or buy

Founded by 20 year mobile/tech industry veteran


About Enov8 Mobile

Your agency’s mobile and digital solutions partnerMobile ecosystem and technology expertsLongstanding direct relationships with leading

mobile advertising networks and mobile application publishers - better pricing, placement, and access

Unearthing, screening, and market testing new, innovative mobile & digital companies and ideas that are market ready

Providing your agency with mobile domain knowledge depth


Value Proposition - Agency

Drive secondary actions by consumers that lead to customer acquisition and increased sales performance for local stores via mobile media and devices

Increase customer engagement and retention through innovative mobile & digital solutions that are integrated to support CRM objectives


Value Proposition - Advertiser

Shared commissions on media purchases Commission or discount on monthly

recurring digital solutions revenues Discounted rates (based on

referral/business volume) for professional services for mobile campaigns and digital solutions


Business Model with Agencies

Acquire Customers Reach on-the-go consumers near you

◦ Qualified leads◦ With intent to buy now

Mobile & digital presence◦ Get listed & found

Engage Customers Promote via social media

◦ Encourage consumers to share, review, discuss, and recommend

Retain Customers Manage loyalty and rewards or scheduling &

appointment management programs◦ Keep customers coming back


What We Do

Customer Acquisition◦ Advertising - paid media, influence at point of decision

Qualified buyers near your business ready to buy◦ Demand Generation/Deals - prepaid sales, no upfront cost

Sell unsold/hard to sell inventory, increase sales during off peak seasons, days & times

◦ Discovery Manage, synchronize, & optimize your business listings across top 35+ sites

Customer Retention◦ Loyalty and Rewards – incentivize and reward repeat visits, improve

ROI◦ Scheduling & Appointment Management – reduce no shows, up sell

Customer Engagement◦ Social/Viral interactions – amplify your brand exposure◦ Continuous interactions – mobile/text & email

Easy, Effective, Efficient◦ Automated – set it up and let it run◦ Self service or outsourced as a client/professional service◦ Synergy – services are complementary & integrated to deliver results


How Advertisers Benefit


Products & Services

Mobile Marketing◦ Sales promotions◦ Product awareness campaigns◦ Social marketing

Mobile and e-Commerce Loyalty & Rewards

◦ Engagement strategies through mobile devices, email, and social media

Scheduling & Appointments

Mobile & Digital Presence◦ Management & optimization


By Providing...


Customer Acquisition

Location & relevance through mobile search & display Leading mobile location based ad networks Mobile location based applications & publishers

Pinpoint Targeting Location “Near your store” – DMA, Zip code, Lat/Long PLUS

Relevance Category – restaurant, lawyer, doctor, car/automobile, etc. Keyword – Chinese/Italian, injury lawyer, pediatrician Competition – BMW, Lexus, Mercedes Day Part – breakfast, lunch, dinner Weather – conditions (rain, snow, sunny), temperature, humidity, pollen count & forecasts

Results in secondary actions that lead to sales Generate calls Drive/walk to your store Schedule a test drive or an appointment Join your loyalty and rewards program Like/share your brand or offer, review, or checkin via social media Redeem an offer or coupon Buy a deal


Sales & Call to Action Solutions

Location◦ DMA, zip-code,

lat/long Intent

◦ Category, keyword, competitor

Behavior◦ Time of day,

weather, device Reach

◦ ~ 105 million


Mobile Marketing – Pinpoint Targeting

Search & Display Targeting

◦ Geo-location◦ Keyword

Behavior◦ Time of day

Clicks on, banners, to call and to maps, ranged from 4x-15x industry standards


Mobile Marketing – Example

Delivered relevance-targeted offer based on customer location and search preference

CTR and Click-to-call rates 10X industry standard


Some Campaign Results

Premium Brands

Click-Through Rates CTRs

Click-to-Call Rate

Quick-Serve Restaurant - “QSR”

2.38% 15.42%

Luxury Automotive

1.79% 6.46%

Travel 3.19% 12.57%

Retail 1.97% 7.36%

Demand Generation◦ Guaranteed sales/revenue

High ROI & Low Risk◦ No upfront cost

Awareness or trial of new products & services

Targeted◦ New or weak markets, or

off peak demand Reach

◦ ~100 million (mobile & desktop)


Commerce & Deals


Customer Retention

Business branded program SaaS – no upfront investment 100% automated, card-less – no paper Launches in minutes – easy to setup Email, text, or QR code scan enrolls user -

self serve = no EE involvement Customer profile – valuable demo data

◦ Email, phone #, birthday, anniversary, location Rewards – flexible engagement

methods◦ Sign-up, visit, b-day, anniversary, referrals,

monthly/weekly Feedback on visits – customer

satisfaction or dissatisfaction Analytics & daily reporting – how is my

business doing? Standalone or complementary program –

low risk to try


Loyalty & Rewards

Online appointment scheduling – user self serve

Software as a service – no upfront investment

Easily integrates into your website, mobile site, offers, directory listings, and advertising - increase your fill rate

Robust tools for schedule management, client management, email marketing, and more – saves you valuable time


Scheduling & Appointments

Business◦ Saves valuable time◦ Reduces no shows

thru auto reminders◦ Increases ROI on

deals thru up sell ◦ Funnel deal/lower

margin customers to slower days/times

Customers◦ Avoid phone tag◦ 24/7 convenience◦ Find appt that best

fits their schedule◦ Email & SMS

reminders


Scheduling Benefits

Convert your Free Wi-Fi into a social marketing program◦ Your message is posted on users walls and in

their streams◦ 125x – 235x message amplification per

visitor Engage & get more Facebook “Likes” &

Twitter “Followers” Get demographic data & know the social

impact of your customers Secure & centrally managed Wi-Fi 24/7 monitoring via NOC Easy to set up & manage Dashboard reports and analytics


Social Router

Get found & listed on the top local, search, & mobile sites & applications◦ Synchronize and enhance your

business listings Auto-update Add photos, videos, promotions

◦ Improves discovery Category Keywords

◦ Dynamic listings and offers◦ Reach 150+ million uniques per

month2012 Enov8 Mobile, LLC | Confidential & Proprietary | All rights

reserved

Mobile & Digital Presence

Professional Services◦ Mobile strategy planning &

development◦ Mobile campaign development◦ Mobile creative for campaigns◦ Mobile web landing page design &

development◦ Mobile device/media market research◦ Mobile & social media audits◦ Hardware setup, installation and

remote management


Professional Services

Agency partner for your clients with local stores who seek:◦ Customer acquisition, engagement, and retention solutions via

targeted and performance mobile media marketing, deals, social marketing, or loyalty and rewards programs

Envo8 Mobile can create or tactically implement integrated mobile media campaigns and solutions that will drive customers into your client’s local store and keep them coming back◦ Mobile media campaigns◦ Mobile & digital commerce◦ Digital loyalty & rewards◦ Digital scheduling & appointment management◦ Mobile & digital presence

Meeting to discuss partnership/collaboration Pick a test/trial client?


Summary & Next Steps

Damon MillerCEO / [email protected]+1 415-200-6955www.enov8mobile.com


Thank You

mailto:[email protected]

Enov8 Mobile Agency Deck

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