Agency deck 2017
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Transcript of Agency deck 2017
AGENCY OF HEROES
CAMPAIGN TYPESBENEFIT FROM A CAMPAIGN TAILORED TO YOUR NEEDS.
Apple Store Ads
Remarketing
Google Adwords
Incentive and Burst Campaigns
Media Buys on RTB/DSP
Social Media Campaigns
THE AGENCY MODEL BENEFIT FROM A CUSTOM TAILORED MARKETING STRATEGY, UTILIZING THE RIGHT MARKETING CHANNELS, TO SUIT YOUR NEEDS.
OUR MARKETING SERVICE PACKAGE INCLUDES SEVERAL CHANNELS WHICH YOU MAY CHOOSE FROM:
Google - Adwords, Google Play Store Ads, Apple Store Ads, Facebook, Instagram, CPI Networks, RTB / DSP, Sponsored Content and Re-marketing, ASO and Consultancy . Each source has its advantages and disadvantages which we will be glad to elaborate on, for you to be able to choose the ones that are most suitable for your needs.
As your agency for these channels, we will elevate your user acquisition to the most professional level with full transparency and control. Providing you with the assurance you need, that you will get new users within a defined CPI, and that these users will perform your key in-app events.
TAKE ADVANTAGE OF OUR DEEP
KNOWLEDGE OF THE MARKET,
THE EXPERIENCE IN CHOOSING
THE RIGHT PUBLISHERS AND
THE DATA WE HAVE ALREADY
ACCUMULATED THROUGH
NUMEROUS OTHER CAMPAIGNS.
RTB | DSPRTB IS A SECOND PRICE AUCTION FOR AD SPACE - IN REAL TIME.
The inventory comes from many apps which installed an SDK, which then sells its traffic through an exchange in an RTB model.
The DSP is an additional technological layer that enables smart buying capabilities within the exchange.
BENEFITS: Ability to get full transparency, full control and relatively high quality users.
DISADVANTAGES: Higher costs due to the high demand for this traffic; Constant need for smart optimization.
BY WORKING WITH US AS YOUR SERVICE PROVIDER YOU WILL GET 100% TRANSPARENCY.
Knowing exactly where the supply comes from, which exchanges perform best for your app, per multiple parameters (such as country, OS, device, creative and many more). All data will be shared with you by weekly reports.
The campaign is managed by an expert who also shares valuable insights that will benefit your other marketing activities.
We utilize several tools and methods to maximize the campaign's performance from the get go, such as Power User Affinity models, Modeled Audiences (Lookalikes), Optimization Algorithms (once the campaign has accumulated enough data).
GOOGLEADWORDS
GOOGLE DISPLAYNETWORK AND ADMOBThis is an ad network like all others, except that the scale is very large. The quality is fair and above, and the cost is usually favorable compared to some other networks. It does require extensive ongoing optimization.
YOUTUBEShows ads on Youtube and across the web on Youtube video players. It is most commonly used for branding but it can do quite well for some verticals in terms of CPI.
GOOGLE HAS SEVERAL GREAT PRODUCTS FOR MOBILE APP USER ACQUISITION. HERE IS A BRIEF OVERVIEWOF EACH PRODUCT’S MAIN ADVANTAGES AND DISADVANTAGES:
GOOGLE SEARCH NETWORKKeyword targeted user acquisition - on Google Search as well as on Google Play Store search. This channel usually gets incredible results, both in terms of CPI as well as user value. There are two main strategies you should consider for running a Google search campaign:
BRAND-CAMPAIGNTargeting your own brand keywords is very efficient. For large advertisers it serves as means of blocking competitors from poaching users who look for your brand. As a small advertiser, your ASO (App Store Optimization) might not be strong enough to rank you high, even for your brand keywords, which will cause you to lose top notch users looking for your app.
NON-BRANDAdvertising for users who search for related terms. This is where most of the potential resides - volumes are huge and user value is almost similar to organic traffic’s user value. This is an activity that requires ongoing optimization as cost per user tends to be higher at first and decreases over time and smart optimization. It’s not ideal for a time- limited campaign, its great for an ongoing strategic activity.
FACEBOOK & INSTAGRAMEVERYTHING HAS BEEN SAID ABOUT FACEBOOK’S POWERFUL MOBILE CAMPAIGNS, AND THERE’S A DAMN GOOD REASON: MORE THAN 70% OF FACEBOOK’S REVENUES ARE GENERATED FROM MOBILE, AS THIS IS ONE OF THE MOST SUCCESSFUL CHANNELS.
MESSAGEGOES HERE
Performance Revenus
This channel is highly scalable, with great performance on all fronts, thanks to incomparable user targeting options, deep reliable data, high user engagement and native ad formats.
However, when trying to scale up volumes, costs per action tend to rise. Moreover, the optimization process is extremely time consuming and due to the fast creative exhaustion it also requires extensive studio work.
We are experts at this great channel and we guarantee that we will deliver the best results possible. As we are very confident in our capabilities, if you already run campaigns on Facebook, Set the benchmark and we will improve your FB results. We will base our remuneration on our success in doing so!
AD NETWORKS AND AFFILIATE NETWORKS HAVE SEVERAL ADVANTAGES, SUCH AS THEIR CONVENIENT CPI MODEL. HOWEVER, THESE NETWORKS TEND TO BE HARD TO HANDLE.
DISADVANTAGES:
OUR AD NETWORK MANAGEMENT SERVICE ENABLES YOU TO BENEFIT FROM OUR EXTENSIVE EXPERIENCE AND CAPABILITIES IN THIS VERTICAL.
ADVANTAGES:
AD NETWORKS MANAGEMENT
NO BIDDING WARS
AUTOMATED OPTIMIZATION BY
OUR KPI HERO TECHNOLOGY
ADVANCEDFRAUD
CONTROL
TAKE ADVANTAGEOF OUR EXISTING
KNOWLEDGE OF THE BEST PERFORMING
NETWORKS
You have to handle each network separately in terms of: Financial and Legal Negotiations, Testing, Optimization, Fraud Control, Enforcing brand guidelines, Combating re-brokering and bidding wars, multiple payments.
ONE AGREEMENT, ONE INVOICE
FULL TRANSPARENCY
As part of the agency service, Performance Revenues will manage network campaigns on your behalf and based on your guidelines, including: Choosing the right networks to work with, Negotiating optimal terms, Enforcing your brand guidelines, Detecting and fighting fraud, Performing ongoing optimization, Providing reports and full transparency, Securing your KPIs through our in-house technology- the KPI Hero.
FRAUD CONTROLTHE FIRST ANTI-FRAUD AGENCY IN THE MOBILE INDUSTRY.
Engaging us as your agency of record enables us to enforce our advanced fraud protection capabilities on the many CPI ad-networks. Using our technical tools and skills, we will be able to eliminate any type of fraud, which you may already be effected by:
1. Bot fraud, using our fraud detection tools
2. Spyware click stuffing fraud using TTI analysis
3. Click stuffing fraud prevention
4.
Incent traffic for non incent campaigns, using our KPI Hero and data analysis
5.
Enforcing brand guidelines
GLOBALREACH
PERFORMANCE REVENUES PROVIDES WORLDWIDE COVERAGE.
We work with most of the top international developers, companies and brands across Asia, Europe, USA and EMEA.
TECHNOLOGICAL EDGEPERFORMANCE REVENUES IS AT THE FOREFRONT OF
TECHNOLOGY, CONSTANTLY FURTHERING OUR OPTIMIZATION AND MONETIZATION CAPABILITIES TO
MAXIMIZE OUR PARTNERS MARKETING NEEDS.
OUR ADVANCED SOLUTIONS ARE BASED ON TWO PROPRIETARY TECHNOLOGIES:
KPI HERO – our revolutionary in-house algorithm, which automates the in-app optimization process, to eliminate risks, maximize your KPI’s and guarantee the delivery of valuable users to yourmobile app.
HERO SDK – complete your monetization cycle by generating additional revenues from your app through advanced event-based ad triggering.
This channel is highly scalable, with great performance on all fronts, thanks to incomparable user targeting options, deep reliable data, high user engagement and native ad formats.
However, when trying to scale up volumes, costs per action tend to rise. Moreover, the optimization process is extremely time consuming and due to the fast creative exhaustion it also requires extensive studio work.
We are experts at this great channel and we guarantee that we will deliver the best results possible. As we are very confident in our capabilities, if you already run campaigns on Facebook, Set the benchmark and we will improve your FB results. We will base our remuneration on our success in doing so!
NO NEED TO PAY
FOR BAD USERS
NO RISK, NO HEADACHES
NO NEED TO MONITOR LOW
QUALITY USERS
NO NEED TO OPTIMIZE
THE CAMPAIGNS
GET THE USERS YOU WANT
AND PAY JUST FOR THEM
MEET THE KPI HEROFINALLY, GET YOUR KPIS GUARANTEED!
In simple words, it means that you will determine what percentage of our users will have to complete the in-app event of your choice (which can be any event, such as registration, level completion, or even a purchase) and we will guarantee it, in writing.
OUR UNIQUE OFFERING, THAT REALLY SETS US APART FROM ALL OTHER AGENCIES, IS BASED ON OURTECHNOLOGY - THE KPI HERO. THIS IS AN ALGORITHM WHICH AUTOMATES THE OPTIMIZATION PROCESS, MAXIMIZING THE CONVERSION RATE BETWEEN THE APP INSTALL AND YOUR CHOSEN IN-APP EVENT.
Instead of constantly having to monitor the campaign’s performance and optimize it, you can sit back and let our KPI Hero do the job for you. It also means that your interests are kept safe, as you are not paying for any bad users or even worry about fraud (we do worry, so we have a fraud control tool on top). No other agency offers that.
PERFORMANCE REVENUES IS INTEGRATED WITH ALL OF THE LEADING MOBILE TRACKING SOLUTIONS, TO ENABLE FAST AND EASY SETUP AND EXECUTION.
VIDEO ADS
BANNER ADS
IN-APP ALERTS
INTERSTITIAL
APP WALL
OVERLAYS
TRACKING SOLUTIONS
AD T
YPES
WHAT OURCLIENTS SAY
“We have been working with Performance Revenues for the last 2 years. During this period of time Performance Revenues proved themselves as one of the highest quality traffic sources for us. Their immediate response and incessant search for more high quality traffic sources made us fully trust them and their optimization process”
User Acquisition and Marketing Division | Dragonplay
“We have been working with Performance Revenues for over a year now, and have kept a very healthy partnership through consistent communication, reporting, and excellent optimization; the results provided have always maintained beyond-satisfactory quality. We’re very happy to continue with Performance Revenues as one of our highest valued partnerships into the future!”
PR and Marketing Division | gumi Inc.
“Performance Revenues helped us achieve significant growth in our Affiliate channel in a short period of time. It’s clear that the strong relationships with hundreds of affiliates have been a key to our (and their) success. The team is a group of dedicated, people. They ensure that our projects are always taken care of with the utmost attention to detail, planning, and perfection. We consider them our partner. Ron and Oded live and breathe the affiliate space, which let them hit the ground running and to generate the results within the defined time. Their energy, passion, and drive to succeed have been important factors in our success to-date. We know they have our best interests at heart, and we look forward to working with them as we push toward the next phase of our growth story“
Naama Maidan | COO | ooVoo
“Performance Revenues promoted our app “Jollychic” in two countries. Within a very short timeframe, it became apparent that their user’s quality is amazing. Moreover, beyond great performance, the interaction with our dedicated account manager was super professional and pleasant, providing us with weekly reports, working together over the phone and emails on optimizations, which provided the confidence we needed to build a true cooperation, resulting in a very successful campaign. Next we expanded our activity with Performance Revenues to more countries and more channels, and we are looking forward to further strengthen our partnership in the next following months.”.
Candice Ye | Business Development Manager | JollyChic.com
“We have been working with Performance Revenues for the last 6 months. Our KPIs are very strict so we choose our partners very carefully.Ever since day 1, the traffic we got from Performance Revenues was a perfect fit for our needs, reaching and exceeding our KPIs. We were able to notice that they follow a very strict optimization process on a daily basis, which resulted in good users for our app. Moreover, we got a dedicated account manager who took care of all our needs and kept us updated with the campaign performance and potential of various traffic sources.”
Chetan Singh Kharaua | Mobile Marketing Division | Jabong
SO, WHAT ARE YOU WAITING FOR?
CONTACT OUR HEROES
WE’D LOVE TO HEAR FROM YOU!
www.performancerevenues.com