Enhancing the customer experience with Loyyal, … brand Cascading ... Real time point audit and...
Transcript of Enhancing the customer experience with Loyyal, … brand Cascading ... Real time point audit and...
LOYYAL IS THE LEADING BLOCKCHAIN NETWORK
FOR THE LOYALTY INDUSTRY
Travel . Financial Services . Media . Utilities . Healthcare . Retail
WE LIVE IN THE SOCIAL AGE
WE WANT FLEXIBILITY & CONTROL
WE WANT TO SHARE & INTERACT
WITH THIS, I AM LOYAL
#customersmatter
Fast Hassle Free Experience
Feel Heard
Feel Helped Not Sold to
Feel Satisfied
Drive Sales
Retain Customers
Customer Growth
Optimize Cost
Business Needs Customer Needs
Program
scalability
Liability
ManagementReal time
Interoperability
Multi-branded
programs
Dynamic &
Personalized
TOKEN TREE
COMMON LEDGER
BRANDED TOKENS
DISTRIBUTED TRUST
SMART CONTRACTS
• PERSONALIZED REWARDS
• SPLIT LIABILITY
• MULTI-BRANDED PROGRAMS
• FRAUD PREVENTION
• PEER TO PEER SHARING
• INSTANT EARN / REDEEM
• LONGTAIL ENGAGEMENT
• EXCHANGE PORTAL
• MICRO-TRANSACTIONS
EXAMPLE USE CASESCAPABILITIESLOYYAL CORE
LOYYAL CAPABILITIES
External data sources:
• Systems
• Beacons
• Geo Check-in
• RFID
• QR Codes
• Chatbots
• AR / VR
• AI
• Oracles e.g.
wearables
• Content targeting
• Liability management
• Fraud management
Instant Earn & Redemption
Distributed Ledger
Environment
Cardholder
Wallets
Merchant
Wallets
• Peer-to-peer• Multi-brand
• Smart Rewards
• Smart Contracts
• Combining tokens
• Identifiing target audiences
Program
Nodes
Program Rewards
2: Subtoken tags (Invisible):
Event specific tokens
Member profile tokens
Merchant profile tokens
1: Master rewards tokens
Combinable
BRINGING IT ALL TOGETHER
• Presenting offers / rewards
to customers accordingly
• Scalability, Interoperability
NETWORK ARCHITECTURE
Secure
Connection
ORCHESTRATED DISTRIBUTED NETWORK
Options:
• On premise
• Enterprise Cloud
Program Node
DLE (DISTRIBUTED LEDGER ENVIRONMENT)
Program Ecosystem
(ILOYATLY PROGRAM ENVRIONMENT)Other programs /
program partners
Secure
Connection
Secure
Connection
Program
Node
SCALABLE NETWORK
POP-UP PROMOTIONS
IMPROVED CUSTOMER EXPERIENCE
Reach a global partnership network with ease
Easy integration of new partners
Streamlined process reduces cost
SCALABILITY & INTEROPERABILITY
Program
scalabilityReal time
Interoperability
MULTI-BRANDED PROGRAMS
Multi-branded
programs
NO SACRIFICING OWN BRAND
PROGRAMS WITHIN PROGRAMS
Build value network whilst retaining control of
your brand
Cascading permissions throughout
relationship networks as sub-branded
programs
NEW COALITIONS AND COLLABORATION
Shared value proposition across businesses and
common partner pool already available.
REAL TIME REWARD ACCESS
REAL TIME PROMOTIONS
SATISFIED CUSTOMERS
Points available instantly to redeem
Target customer behavior in real time
Incentivization program is aligned with
customer lifestyle and wants
DYNAMIC ISSUANCE & REDEMPTION
Dynamic &
PersonalizedSmart (Contracts)
Targeting
PROFIT FROM INCREASED VELOCITY OF
REDEMPTION
PROFIT FROM EXCHANGEABILITY
REDUCE YOUR LIABILITY
FRAUD & RISK MANAGEMENT
Efficiency allows for more variable redemption
options
Protect breakage profitability with dynamic point
value adjustment
Instant liability cost allocation across partners
Real time point audit and tracking with direct
controllability
RISK & LIABILITY MANAGEMENT
Liability
Management
WHAT MAKES THIS DIFFERENT?
Complex rules preventing
customer choice
Inflexible; can’t
accommodate new patterns
Based on file transfers
Open customer environment;
Customer-centric & user–defined
Smart Rewards –
Programable Tokens
Blockchain = Common
Ledger (1 Data Source)
Old world New world
BETTER
DIFFERENT
EASIER
THE LOYYAL TEAM
Sean Dennis CHO / Co-Founder
10 Years EntrepreneurInt. Investment
CASS Business School
Michael SullivanDirector, Information
Systems/DevOps
11+ Years as a Technologist
Gregory Simon CEO / Co-Founder
15 Years in financeCPA/CBP
Columbia MBA
Chris GangaTechnical Lead
BSc Applied
Mathematics &
Computer Science, JKUAT
Shannon CodeChief Architect / Co-
Founder
5+ Years Dev.4+ Years Blockchain
Cryptography Specialist
John WhittonEVP, Technical Process
20+ Years Dev. Blockchain Entrepreneur
Software Architecture
Matthew Hamilton Strategic Partnerships/
Investor Relations
10+ years of Managing &
Directing Fintech Co.'s
Chelsea FerridayBusiness Relationship
Manager/
Operations
Strategy, analytics & loyalty technologist
Stuart Evans EVP, Loyalty Strategy
20+ Years in Loyalty
Former ICLP Executive
Emirates, BA, Hertz, Sony
Robert Moerland EVP, Global Business
Development
15 Years in Loyalty
Innovative Program Design
KLM, United, IHG, Etihad
Pascal-Louis PerezAdvisor, Engineering
10+ Years FinTech &
PaymentsFormer Director
Engineering of Square Inc.
“The Loyalty game is changing, and Loyyal is
here to facilitate that change for operators” –
Neetan Chopra, SVP Emirates
“We are thrilled to partner with game-changing
companies such as Loyyal in driving forward the National Innovation Strategy” –
Ahmad bin Byat,
Managing Director, Dubai Holding
INTELLECTUAL PROPERTY: PATENTS PENDING
NUMBER FILING DATE NAME
Non-Provisional
14796691 07/11/14
Distributed ledger protocol to incentivize transactional and non-transactional
commerce (USA, Canada, EU, Brazil, UAE, South Korea, Japan, Singapore, Australia
and PCT)
15402209 01/09/17 System and process for tokenization of digital media
15284457 10/03/16 Tokenization and management of liability
15403082 11/10/15 Abstracted value consensus protocol
15433107 02/15/16 System and process for product brand loyalty and incentives
15402216 09/21/15 System and Method for Verifying Digital Media Authenticity
THE RELATIONSHIP ECONOMY IS HEREThe way to compete in loyalty
has fundamentally changed
#thesocialage
[email protected] | www.loyyal.com