Enhancing personas with their main scenarios

Speaker:

Marta López Reyes

Who are we?…

Accessibility

Development

Pedagogy

Quality

Office ofLearning

Technologies (OLT)

DesignUser

CenteredDesign

Linguistics

It is said…(…) The use of a usability and accessibility lab, with applications and prototype testing, including a formal "applications certification," is key to the UOC IT innovation process. (…)

For example, the UOC has identified the UOC user types:

"I love learning." (22% of students)"Learning helps me grow." (25% of students)"I intend to improve my career." (12% of students)"I have to study." (11% of students)"I want it easy." (20% of students)

Gartner: “The Third-Generation LMS at Universitat Oberta de Catalunya”

Open source

Integrating other solutions

Engaging-for-all

Accessible-to-all

Versatile

Our Virtual Campus

User Centered Design

Accessibility

Development

Pedagogy

Quality

Design

UserCenteredDesign

Linguistics

Visual definition

Short definition

What is the process we follow at the UOC?

Specify organizational anduser requirements

Produce design solutions

Specify context of use

Plan UCD process

Evaluate designs againstuser requirements

ISO 13407 Model (Human centred design processes for interactive systems)

The system satisfies the requirements

What is the process we follow at the UOC?

Specify organizational anduser requirements

Produce design solutions

Specify context of use

Plan UCD process

Evaluate designs againstuser requirements

ISO 13407 Model (Human centred design processes for interactive systems)

The system satisfies the requirements

Specify organizational anduser requirements

PersonasPersonas are fictional characters created to represent the different user types within a targeted demographic, attitude and/or behavior set that might use a site, brand or product in a similar way.

Common Representations of Personas

http://www.agorablue.com/services/

http://www.sapdesignguild.org/resources/glossary_usab/index2.html

http://room07.com/

A Different Approach to Present Personas What do you think about these people?

Tired Serious

Intolerant

Responsible

Selfish

Authoritarian

Tidy

Nice

Hard-workingFriendly

Introducing personas

Accessibility

Development

Pedagogy

Quality

DesignLinguistics

Combining the concepts of personas & scenarios

+ =

Our Personas

Jordi, 32: "I want to improve my career prospects“ lives with his girlfriend.

Jordi is thirty two and lives with his girlfriend, Anna. He works as a technology expert at a small consultancy firm.‐He studied a Computer Engineering Foundation Degree. Thanks to advice from a friend, he enrolled at the UOC to study a full Computer Engineering Degree. He is looking for promotion and a better wage at his company.

So as to be able to balance work and home life, Jordi has a set schedule for studying. He sets aside Saturdaymornings for completing his continuous assessment activities. As he has little time, he focuses on studying that which is vital to passing the subjects. At the end of the day, the most important thing is the qualification, and he is in a hurry to gain it. He likes the fact that the UOC allows him to express his individualism and his desire "to get on with the work", though he also enjoys the support gets from the lecturers when he needs it..

Martina, 40: "I enjoy studying“ married with two children.

Martina is forty years old, and married with two children (Anna, 6, and Toni, 8). She works part time‐ as ajournalist for a local paper. She has always wanted to study Art History and now the children are going to school, she has been able to make her dream come true and enrol at the UOC.

She has been studying for five semesters and she likes to dig deep into each of the subjects, which is why she only studies a few each semester. Her main tool for studying is the computer, which she uses to consult the additional classroom resources and communicate with her lecturers and classmates.

Despite the fact that her studies come in third place behind her family and work, studying again makes her feel very good about herself. She is in no hurry to finish, and prefers to enjoy each subject and everything about being a student.

Our Personas Martina, 40: "I enjoy studying“ married with two children.

"At home"Martina takes advantage of the time her children spend doing their homework to go over the UOC materials and to prepare for the continuous assessment activities. She spends an hour a day on these tasks."Commuting"Martina takes the bus each day to go to work. When she wasn’t studying at the UOC, she would spend this time reading books. She has now bought an MP3 player so that she can listen to the materials for some subjects. This is a great help when she is revising for the continuous assessment activities."At work"Martina takes advantage of any free time at work to check her inbox and the forums, as she doesn't like them to pile up. She always has a tab open with the UOC's site. She is thinking about buying a mobile that she could use to connect to the internet for these kinds of things.

Jordi, 32: "I want to improve my career prospects“ lives with his girlfriend.

"At home"Jordi spends Saturday mornings connected to the UOC, as he has no time during the week. He focuses on finding the information he needs for the continuous assessment activities, and doesn't look any further."Commuting"Jordi rides his scooter to work each day to avoid the traffic on the ring roads. When it rains, though, he doesn'ttake the scooter, and takes the metro instead. In this case, if he knows he has to hand in an activity, he takesadvantage of the journey to read up on the subject and make some headway with the work."At work"Jordi doesn't connect to the UOC from work very often, though when it comes time to hand work in, he uses any free time to revise subjects, send messages and work on the continuous assessment activities.

http://youtu.be/DF57IywQCWk

Why we think is better this way?

10 people Same questions10 people

Why we think it is better this way?

Jordi

Martina

Why we think is better this way?

10 peopleSame questions

10 people

One month later

Jordi

Martina

Conclusion

•Both artifacts had a good retention result.

•The participants that did the test with the cube showed greater enjoyment.

Questions?

Thank you for your attention!!

Learning Technologies: learningtechnologies@uoc.edu

Marta Lopez: mlopezreye@uoc.edu

lt.uoc.eduuoc.edu