Engage on the Go, AAM 2012
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Engage on the Go: Mastering Mobile Content DeliveryMay 1st
AAM2012, Minneapolis
Liz NeelyDirector of Digital Information and [email protected]@lili_czarina
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Focused on Collections-focused Content
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“the master content strategist must work with content from all angles: messaging architecture and messaging platforms; content missions and content management.”
Rachel Lovenger
Content Strategy Director at Razorfish NYCA List Apart, April 24, 2012
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Responsive
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Adaptive
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Make content portable & reusable
Collection Management System• Collection Metadata• Images• Related Media
Web Services• Structured Data -- XML/SOAP Solr Index
Publication Authoring (TAP/Drupal)• Layout data/media specific to installation• Exports TourML – Tour specification
iPad User Interface• Reads TourML – Tour specification
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Future
• Wireless in the galleries• Design more ‘playful’ interactions with
content• Build for different audience• And, have audiences build different
experiences