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Transcript of Encon Rad Heat
8/8/2019 Encon Rad Heat
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ENCON THERMAL
ENGINEERS
Presented by:
Vimal Upagupthan
RAD- HEAT GAS HEATING ELEMENTS
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INTRODUCTION
• Established during the energy crisis of 1978
• ENCON- Energy Conservation & Conversion.
• Managed by qualified Engineers & Technocrats who arewell-versed in designing, manufacturing, installation and
commissioning of FUEL EFFICIENT SYSTEMS.• Pioneers in introducing new and better energy efficient
technologies, for the past 32 years.
• Client base of Large Public sector units and private sectormultinational cos. In India and abroad.
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VISION
“To help, assist and educate petroleum dependent enterprises
on how to save the precious oil
energy.”
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R & D ACTIVITIES
• R&D Centre started in 1997.
• Sponsored by GAIL, Ministry of Science& Tech.
• Partnership with Indian Institute of Petroleum.
•
Innovations: – Gaseous Film Burners (Saves upto 16% energy)
– Gas Heating Elements (Saves upto 30%)
– High velocity burners (15-30% savings)
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PRODUCTS• RAD-HEAT GAS HEATING ELEMENTS
– OVENS AND HEATING CHAMBERS – LIQUID HEATING TANKS
– PAINT BOOTH
– HOT AIR GENERATORS ETC.
• Tundish Heating• Ladle Heating System
• Launder heating System
•
Oxy Fuel Systems• Reheating Furnaces
• Recuperators
• Combustion Equipments
• Fuel Handling Systems
ENERGY SAVINGS5%- 75%
REDUCTION INGREENHOUSEGAS EMISSION
69%
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INDUSTRIES SERVED
• Steel Plant
• Transformers & Distribution [T & D] Ind.
• Automotive Industry
•
Foundries• Aluminum Industries
• Pharmaceutical Industry
• Cement Industry
• Ayurvedic & Herbal Industry
• Surface Coating
• Glass Industry
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INTERNATIONALCOLLABORATIONS
• AMBI - RAD, U.K.
• HERMANN GMBH U. CO., GERMANY
• JUPITER OXYGEN
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RAD- HEAT GAS HEATINGELEMENTS
• Collaboration with AMBI - RAD, U.K.
• Uses LPG or Natural gas as fuel.
• Upto 50% Savings compared to
Electric systems.• Short payback period.
• 40 times longer life.
• Uniform and efficient heating.• Completely safe- CE approved.
• Saves fuel- Preserves Nature.
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CLIENTS
INDUSTRY
Paint Baking Ovens
UTILITY
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CLIENTS
• Bajaj Auto Limited
• B.H.E.L
•
Cummins India Limited• Godrej & Boyce Mfg. Co. Limited
• L.G. Electronics Limited
• LLOYDS Steel Ind. Limited• Tata Motors Limited
• Tata Steel Limited
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AWARDS
"BEST TECHNOLOGY" BY NSIC 1999
"EXCELLENCE IN TECHNOLOGY" BY CII 2003
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SWOT ANALYSIS OF ENCON
INTE
RNA
L
ORIG
IN
(Attri b
utes
of
Org
sn.)
EXTERNA
L
ORIG
IN
(
Attri b
utes
of
Envmt.)
• Energy Efficiency• Experience• Strong R & D•
Client Base• InternationalCollaborations.
• Low BrandAwareness•
Product lineExpansion
• Increasing Demand for
Construction,Automobile, Power.• Rising Energy costs.• Imminent EmissionCuts due to Global
Warming.• Carbon Credit concept.
•
InternationalPlayers• New Technology• EconomicSlowdown
MARKETING MIX FOR
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MARKETING MIX FORENCON
PRODUCT•USP- Energy efficiency, Longer life.•CSR- Lower emissions, saves fuel.
PRICE•Above Average pricing.•Reason- Cost savings and short paybackperiod.
PLACE•Direct Sales.•B2B Products.
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PROMOTION•
Personal Selling.• Trade fairs and exhibitions.•Direct Mail.•Sponsorships- Corporate Events.
PEOPLE•Understand Customers’ needs.•Customized solutions.
•Efficient CRM.
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MARKETING STRATEGY
POINTS TO BE HIGHLIGHTED
• Direct savings- Savings from fuel efficiency.
• Rising fuel prices.
• Short payback period.
• Increase in Production.• Future Emission norms- As discussed in
Copenhagen Summit.
• Carbon credits.
•
CSR- Cleaner environment and Conserving fuel.• Trouble free operation- low breakdowns.
• Efficient and Economical servicing
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THANK YOU!