Employee Communications And Engagement
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Transcript of Employee Communications And Engagement
Employee Communication and
EngagementEngagement
May 20, 2009
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How HR goals and objectives are related to
communication and engagement
The financial case for strategic communication
The link between communication and The link between communication and
engagement
How to communicate effectively
What do you like about
employee communication at
our company?
What would you change?
Attract
RetainRetain
Engage
People: Communication as a retention
strategy
Systems: Consistency in communication
practices
Culture: Engage with two-way
communications
Are people leaving due to
a lack of communication?
staff meetingsemail announcements
Is there consistency in the
barrage of messages?
staff meetings
departmental newsletters
intranet postings
one on ones
executive memos
Are our employees
engaged?
How do we know?
Strategic communication
brings bottom line results
Communication =
57% higher return to
shareholders
Source: Watson Wyatt 2006 Communications ROI Study
52% gap in
operating income
between high
engagement and
low engagementlow engagement
companies
Source: ISR Global Engagement study of
more than 664,000 employees over 12 mo.
period
Engagement:Commitment that
leads to greater leads to greater
effort and intent to
stay
Communication
drives
engagement
Most important commitment
driver:
Having a clear understanding of
strategy and direction of the strategy and direction of the
organization and how it’s linked to
day-to-day work
Most important aspect of an
organization that wants to
increase engagement:
Ability to communicate
Understanding
Acceptance
Commitment
Engagement
Awareness
Business
Goals And
Strategies
Employee communications
must be strategic
Communications must be
managed
Goals of
employeeemployee
communication
Tactics
“If communication is not your
top priority, all of your other
priorities are at risk.”priorities are at risk.”
- Bob Aronson
communications consultant
Can we afford to communicate
effectively?
Can we afford not to?