Emma McLean on Social Media
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Transcript of Emma McLean on Social Media
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SOCIAL MEDIAYOUREDOINGITWRONG!
Image Someecardshttp://www.someecards.com/christmas-cards/facebook-online-privacy-and-marketers-and-friends-christmas-season
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Creating strategic andvalued engagement
with social media
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Creating strategic andvalued engagement
with social media
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Image Nintendohttp://knowyourmeme.com/memes/a-winner-is-you
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Creating strategic andvalued engagement
with social media
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Creating strategicandvalued engagement
with social media
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What is engagement anyway?
Active, not passive Transformational, not transactional
Image Getty Images
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What is your strategy?
Why is that your strategy?How will you make itengaging?
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What is your strategy?
Whyis that your strategy?Howwill you make itengaging?
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Increase visitor numbers
Generate revenue
Increase online WOM Build awareness/buzz
Improve perception of brand
Give your employees a voice
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Increase visitor numbers
Generate revenue
Increase online WOM Build awareness
Improve perception of brand
Give your employees a voice
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Image UVA
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Increase visitor numbers
Generate revenue
Increase online WOM Build awareness/buzz
Improve perception of brand
Give your employees a voice
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Social Media Audiences and the Museum, MuseumNext and Sumo
http://www. museumnext.org/2010/blog/research-social-media-audiences-and-the-museum
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Increase visitor numbers
Generate revenue
Increase online WOM Build awareness/buzz
Improve perception of brand
Give your employees a voice
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Increase visitor numbers
Generate revenue
Increase online WOM Build awareness/buzz
Improve perception of brand
Give your employees a voice
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Top tips
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Image Brian Solis
http://www.briansolis.com/2008/08/introducing-conversation-prism/
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Image Reutershttp://www.telegraph.co.uk/news/election-2010/7622618/Leaders-TV-election-debate-political-reactions.html
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Inage Anorakhttp://www.anorak.co.uk/214218/technology/habitat-opens-new-store-in-iran-by-twitter.html/
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TOOLS
Inage National Maritime Museum
http://collections.nmm.ac.uk/collections/objects/386479.html
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Image Smoy
http://www.flickr.com/photos/smoy/4431399405/
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Thank you
mailto:[email protected]:[email protected]
