Destination Panel: Pro & Amateur Travel Blogging · Pro & Amateur Travel Blogging - Emma Mead -...

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Destination Panel: Pro & Amateur Travel Blogging - Emma Mead - Visit Britain International Media & Influencers Manager - Emma Gorman - Tourism Ireland Destination PR - Enver Duminy - Cape Town Tourism Chief Executive Officer - Inna-Pirjetta Lahti - CEO Nordic Travel Bloggers Moderator: Melvin Böcher - CEO Traveldudes #ITBBerlin
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Transcript of Destination Panel: Pro & Amateur Travel Blogging · Pro & Amateur Travel Blogging - Emma Mead -...

  • Destination Panel:

    Pro & Amateur Travel Blogging

    - Emma Mead - Visit Britain

    International Media & Influencers Manager

    - Emma Gorman - Tourism Ireland

    Destination PR

    - Enver Duminy - Cape Town Tourism

    Chief Executive Officer

    - Inna-Pirjetta Lahti - CEO Nordic Travel Bloggers

    Moderator: Melvin Böcher - CEO Traveldudes

    #ITBBerlin

  • #ITBBerlin

    Emma Gorman

    Ireland

    Enver Duminy

    Cape Town

    Emma Mead

    Great Britain

    Inna Lahti

    Nordic Travel

    Bloggers

    Melvin Böcher

    Traveldudes

    iambassador

  • #ITBBerlin

    #LoveDublin

    10 iambassador Bloggers delivered:

    - 100 instagram photos: 30,000 likes

    - 63 Facebook posts, 5,504 likes

    - 22 Blogposts, 14,000 page views,

    10,000 unique visitors

    - 194 Million hashtag impressions

    - € 2.47 Million AVE

  • #ITBBerlin

    Storytravelers: Content & Distribution

    - 2 edited videos e.g.

    - 100 images

    - B-roll

    - Storytravelers Campaign: 45K

    impressions on FB, 8K views on Youtube

  • #ITBBerlin

    youtube.com/watch?v=V_c6qX1J-sE

  • #ITBBerlin

  • #ITBBerlin

    Cape Town

    +-153 000

    +327% [Twitter & Facebook]

  • #ITBBerlin

    Cape Town

  • #ITBBerlin

    #UnexpectedGB The Countryside Collection

    3 influencers: 5 days – multiple

    Locations

    Twitter chats: 73m OTS

    Blog posts: 15

    Instagrams: 115

    (55.5k Likes)

    Content for Countryside microsite with

    full rights for VisitBritain to use all

    content created.

    Total OTS: 205m (BrandsEye.com)

  • #ITBBerlin

    #HelloWorldRelay September 27 2015

    Joined up activity on World Tourism Day

    4 Influencers: 12 hours – multiple

    locations

    4 instameets

    113k engagements with the 48 posts

    during the day

    48 new pieces of content for VisitBritain

    and destination partners to use

  • #ITBBerlin

  • #ITBBerlin

    What?

    - An unique program for international travel bloggers

    - Organised now for three years

    - The main organizer and monetizer is MATKA

    - Close co-operation with Visit Finland and Visit

    Helsinki

    - Partners: regions and companies

    - Pre tours, seminars, workshops & exhibition +

    social

    - Award winnig campaign

    - Finnish communal marketing Award 2014

    - Evento Award 2015

    - Blog Marketing Award 2015

  • #ITBBerlin

    Why?

    - To grow the knowledge about MATKA –

    Nordic Travel Fair

    - Combine a traditional media with digital

    influencers

    - Offer added value to the exhibitors and

    partners

    - New partnership with Visit Finland and

    Visit Helsinki

    - To increase the engagement of

    exhibitors to MATKA

    - To strengthen the image of

    MATKA as an forerunner event

    - Finland and Helsinki as an

    attractive winter destination

    - To create content

  • #ITBBerlin

    NBE 2016 Instant Results

    • over 100 blog posts published

    Participants will publish in avegare 4,3 posts

    ● More than 60 videos and vlogs shared in YouTube

    ● 1899 Instagram pictures with #nbefinland

    with 285 293 likes and 6.600 comments

    ● 4287 Tweets

    Reach 5,7 Million

    Impressions 39 Million

    ● 344 Facebook posts with #nbefinland

    ● 250 pictures in Flickr for the use of the NBE partners

  • #ITBBerlin

    Your Social Travel Platform

  • #ITBBerlin

    Travel Dudes

    #WinterIsHere

    Grandvalira

    1 persons: 6 days

    Actual views: 62,188 (not OTS!)

    Engagement: 3,797

    Earned Media Value: 10,430 €

    + 3 top Videos extra!

  • More to come… Let’s talk! Next Social Travel Summit: Inverness, Scotland; 20-21 September

    #ITBBerlin

    Emma Gorman

    Ireland

    Enver Duminy

    Cape Town

    Emma Mead

    Great Britain

    Inna Lahti

    Nordic Travel

    Bloggers

    Melvin Böcher

    Traveldudes

    iambassador