Emediate Sense Retargeting Case 100624
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Grow your profit! Emediate Ad Serving Solutions Presentation of A/B/C testing for Semantic targeting and retargeting ”A flexible and user-friendly ad serving solution that optimizes the profit of your online advertising space.”
description
Retargeting con il Targeting Semantico: 3 case studies ed un caso per il test
Transcript of Emediate Sense Retargeting Case 100624
Grow your profit!
Emediate Ad Serving SolutionsPresentation of A/B/C testing for
Semantic targeting and retargeting
”A flexible and user-friendly ad serving solution that optimizes the profit of your online advertising space.”
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Sales idea #1: Precise targeting
Airline Client : Travel & Leisure Audience
1. Travel planning and journeys 2. Surfing and windsurfing holidays 3. Walking and trekking holidays
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Traditional tagging is (often) irrelevant
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Sales Idea #2: Brand Protection
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Sales Idea #3: „Own“ a subject area
Anyone can book a specialized thematic site!
GENERAL INTEREST
NEWS
BROAD SPECIAL INT.
SPECIALINTEREST
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Sales Idea #4: Target Group Insights
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Sales idea #5: Better
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Valuable insights for clients
Actual volume split by broad topic
Best (and worst!) performing
topics at finer level
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Sales Idea #6: Enhance Existing Targeting
Male
18 -35
High income
Homeowner
Interests:
Travel... to Jamaica
Hotels in Jamaica
Flights & Car hire
Montego Bay, Jamaica
Pop Star Girlfriend (… Just Kidding!)
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Be creative and flexible
Environment
Cooking
Eco-Politics
Yoga
Healthy Nutrition
Alternative Medicine
Vitamins
Hiking
Adventure Holidays
Hybrid Vehicles
Health
Prescription-free Medicines
Gardening
Protecting Nature
L-O-H-A-S
Bio Products
Cycling Holidays
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EmediateSense DisplayExample of placement
In this case Powergenrequested to appear on pages about ‘Protection of the environment’
EmediateSense Category= Protection of the environment
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Categorization
Semantic targeting
The right Ad is delivered
User visits a webpage
Webpage1
EmediateSense Business process
The EmediateSensecategory targeting criteria is submitted to the EmediateAdserver
Ad Server3
Where no relevant content is found for semantic targeting, another ad is shown – no pass back
The webpage is classified
in one of the 3,000
EmediateSense content
categories
Sense Engine™2
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Case Study: Peugeot
Client: PeugeotAgency: OMD
Category: Automotive
Date: since April 2008
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150
300
450
600
750
1 2 3 4 5 6 7 8 Woche
In
dex C
TR
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Case Study: Alliance & Leicester
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150
300
450
600
1 2 3 4 5 6 7Woche
In
dex C
TR
Client: Alliance & LeicesterAgency: MV Media Group
Category: Finance
Date: since May 2008
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Case Study: Air France
Client: Air France UKAgency: Media Contacts
Category: Travel
Date: April 2008
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150
300
450
1 2 3 4 5 6Tag
In
dex C
TR
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Publisher client endorsement
“iSense semantic targeting categorizes each of our unsold impressions which allows
us to achieve a higher yield on our unsold traffic.”
David Cleave, Head of Online Trinity Mirror plc
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Semantic targeting advantages
Target your display creative's to meet your campaign objectives
Only display your ad against specific content using semantic targeting
Choose from 3.000 content categories
Increase reach while avoiding irrelevant content
Enhance ROI by eliminating wasted impressions
Semantic leverages – making the invisible, visible
Monetize and organize your inventory
No cookies, so no user privacy concerns
Integrated part of EmediateAd
Easy campaign optimization
Increased Click Through Rates –yield optimization
Enhance your content with relevant ads placed by semantic targeting
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A/B/C testing - objectives
To test if semantic targeting can
Improve Click Through Rate
Improve ROI (Return of investment)
Provide information of usable semantic categories
To test if retargeting can
Improve Click Through Rate
Improve ROI (Return of investment)
See the effect on multiple/different banners/messages
Semantic targeting and retargeting campaigns may be compared
Produce a case that Publisher can use for future documentation of
semantic sales to new advertisers
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Different message to users who has visited target site
Advertiser must implement EmediateCU tag to manage retargeting
of new banner and measure ROI
Campaign A + B banners are retargeted.
Users seeing campaign A will not be exposed to campaign B
Case: A/B/C testing
Banner campaign A –Run on Network
Banner campaign B –Run on Network with Semantic targetingOptimized after 1 week
Banner campaign C –Run on Network with Retargeting
Grow your profit!
We look forward to a successful cooperation!
Donato Russo
CEO – adServing Italia
Tel: +39 392 300 8233
www.adservingitalia.com
