Emediate Linked In
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Grow the profit of your online advertising space! Emediate Ad Serving Solutions Presentation, November 2009 ”A flexible and user-friendly ad serving solution that optimizes the profit of your online advertising space.”
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About Emediate.
Transcript of Emediate Linked In
Grow the profit of your online advertising space!
Emediate Ad Serving SolutionsPresentation, November 2009
”A flexible and user-friendly ad serving solution that optimizes the profit of your online advertising space.”
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About us
Established: 2001 in Copenhagen, Denmark
Employees: 19
Customers: + 130
Volume: + 35 billion ad impressions / monthly
Headquarter: Copenhagen, Denmark
Sales/support: Stockholm, Sweden
Oslo, Norway
Helsinki, Finland
London, UK
Milano, Italy
Paderborn, Germany
Amsterdam, Benelux
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Customer Focused
We consider our customers as our partners; we listen, evaluate, educate and customize to build long-lasting partnerships
We know our customers’ needs and help our customers to deliver, drive and optimize their revenue
We have a Scandinavian background – with a strong focus in the rest of Europe
References are available from customers who serve millions of impressions every day using Emediate
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Accurate and Quick Delivery
We understand the importance of speed, accuracy and delivery
We follow the IAB standards and conform to the Yahoo SLA and Google Content Network with whom we are certified as an approved 3rd party vendor
We are members of the IAB Europe, FDIM (DK), Sveriges Annoncörer (SE) and INMA (NO)
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Flexible and Robust System
We deliver a system which is robust, scalable and has a fast ad server engine
We offer multiple, exact targeting options and a very reliable forecasting and delivery algorithm
We can tailor the system to our customers needs
We have a very fast development cycle so we can quickly fulfil our customers’ specific needs
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System & Support
System versions:
English
German
Swedish
Finnish
Spanish
Support languages:
English
German
Swedish
Finnish
Spanish
Norwegian
Danish
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Customers Denmark
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Customer Testimonials, DK
”EmediateAd has made our daily work a lot easier, and Emediate is always ready if we need extra help. Emediate’s unique way to manage campaigns with better availability and forecasting functions has given us the ability to sell more of our inventory. With the extensive targeting options, we have managed to raise the average CPM price on our campaigns.”
Julie Memborg, Ad Manager.
”We only have good experiences using Emediate. It’s a pleasure to work with a system, which is both logically and systematically built up. When something is suddenly not working, we can be sure that it’s one of us who have made a mistake and not the system.”
Anne Mette Bugge, Customer Service Manager.
”Emediate is a fine banner administration system that gives a good overview of the business, ongoing campaigns and available inventory. It also offers insight into the specific customer’s campaign in terms of performance and delivery of impressions in time.”
Anders Ovesen, Head of Sales.
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Customers Sweden
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Customer Testimonials, SE
”We have used EmediateAd since 2003. Emediate’s ad serving solution is very flexible, user-friendly and their customer support is superb and efficient.”
Pierre Siri, MD.
"Emediate has succeded in making a system with a lot of technical functionalities but which is user-friendly at the same time. What we appreciate, besides layout and technique, is the fast, Swedish speaking support. A competitive price is, of course, also important.”
Erik Wännman, Business Developer, Online.
”EmediateAd is a complete and advanced system for companies that highly appreciate effecient and exact ad management. The email support has a fine response time and as a customer you feel well treated. We also find it very positive that Emediate develops the system based on the customers’ needs.”
Simon Ericsson, Business Developer.
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Customers Norway
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Customer Testimonials, NO
”Egmont has used EmediateAd since April 2006. EmediateAd is user-friendly, logically built-up, flexible and effecient to work in. The local follow-up and guidance is fast and thorough. The Emediate team at Konsepthuset are competent and service oriented.”
Elin Børter, Interactive Trafficker.
”We have used Emediate since 2006 and are really happy with it. At Emediate and Koncepthuset we meet professional and service oriented people who take our challenges seriously. The system matches our demands and we’ve had the opportunity to tailor the solution to our needs.”
Bente Marita Hov, Traffic Manager.
”EmediateAd is a very simple and user-friendly system to work with. At the same time they are efficient, professional and service oriented in their way of treating customers.”
Bjørn Roisum, Channel responsible.
”The cooperation with Emediate fully meets our expectations. We have considerable experience with other systems and are satisfied with the performance of EmediateAd. EmediateAd delivers in a fast, effective and elegant manner.”
Fredrik Green, Director of Sales.
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Customers Finland
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Customer Testimonials, DE/A/CCustomer Testimonials, DE/A/CH
„Was uns bei Emediate von Anfang an überzeugt hat, ist einerseits die ausgereifte Technik, die uns mit zahlreichen Features ein sehr gute Leistungsverhältnis liefert, andererseits der Service des kompetenten Teams.“
Gerhard Gottwald, Managing Manager.
"Emediate wird uns [...] unterstützen und mit seiner Ad Serving-Technologie zur Auslieferung unserer Kampagnen innerhalb des eigenen Netzwerkes verhelfen. Besonders die technischen Features, die Usability und das Preis-/ Leistungsverhältnis waren für uns entscheidend." Christian Steiner, Medienberater National.
„Mit Emediate können wir auf eine professionelle Technik zugreifen, die uns entscheidend bei dem geplanten Ausbau der Vermarktung unserer Website helfen wird. Die AdServing Lösung ist leicht bedienbar, benutzerfreundlich und sehr effizient.“
Gabriele Braun, Geschäftsführung.
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Key Factors for Succesful Ad Serving
Open Adstream Helios IQ Adform Dart Emediate
The system is easy to understand 3,4 4,2 4 4,8 5,6
The system is logically built up/ easy to navigate in 3 3,8 4,2 4,8 5,6
The system’s interface gives a good overview 3,8 3,3 4 4 5,6
The system continuously updates data 3,4 3,1 4,9 4,8 5,2
It is easy to put up a campaign in the system 2,2 3,8 4,7 4,8 6
It is easy to make changes in an existing campaign 3,4 3,6 4,4 6 6
How satisfied are you with the support? 2,4 3,3 4,3 4,8 5,6
How satisfied are you with the support availability? 2,8 3,1 4,6 5 5,6
How satisfied are you with the waiting time? 2,7 3,3 4,2 5 5,8
How satisfied are you with the response time? 3 3,1 3,8 4,4 5,2
How satisfied are you with the technical competences? 2,5 3,9 4,6 6 5,8
How satisfied are you with the staff’s language abilities? 3,9 3,9 5,2 5,6 5,8
What is your general impression of the system? 1,9 4,1 4,8 5,4 4,7
Source: INMA, the Norwegian trade association for interactive media. The purpose was to test the user-friendliness of ad serving systems in relation to the most common ad management tasks. March 2009.
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EmediateAd - The Most Important Features
Control- and Optimization
tools
Professionel Inventory
Management
Local versions
Flexible User Management
Precise Campaign
Management
Detailed reporting
Ad management
Ad operation
Sales
User-friendly interface
Local Customer Service
Specific forecasting
Multiple formats: Video,
mobile etc.
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Optimized Workflow
Inventory Management
Easy overview
Flexible reporting
Multiple alert settings
Data import/export
Availability Check
Sales favourite
Fast access
Hourly updates
Reliable overview
Seasonal forecasting
Booking
Intuitive interface
Campaign booking templates
Easy targeting
Date and event manager
API exchange
Delivery
Automated and manual optimization
High server uptime
Multiple alert settings
Multiple ad formats
Reporting
Customised reporting
Email report settings
Graphical overview
API exchange
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The Ad Server Value Chain
Ad management
Ad operationSales
Tech integration
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Multiple Integration Solutions
CRM
CMSFinancial
Ad exchange
Booking interface
EmediateAd open and
documented API
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In Sales... Targeting is King!
* We also work with various partners:
Behavioral Targeting*
URL Targeting
CPM Targeting
Profile Targeting
Frequency Capping
Time and day Targeting
Bandwidth Targeting
Creative Targeting
Negative Targeting
Categories
Key/Search-word Targeting
IP Targeting*
Geographical Targeting*
Browser Targeting
Operating System
Targeting
Name Pair Value
Targeting
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Behavioral Targeting
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Sport Sport Sport
News News
Cars Cars
Financial Financial
Weather Weather
What
BT enables the publisher to
• Target ads based on the categories the user has visited
• Expand the inventory for the most interesting ad placements
How
When a user visit the site, the adserver checks what Behavioral Targeting categories and sites the user has visited in the past and will deliver the ad accordingly.
Benefit
The advertiser can reach users that have shown interest in a specific category and be sure that the relevance of the ad will be higher than a ’blindly’ placed ad.
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Multiple Customizable Ad Formats
Display adsText ads
Mobile ads
Video ads
WAP ads
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Workshops
We make sure that users get the most out of the system
New releases up to twice a year
Basic training module
Advanced training module
Sales training module
Executive workshops
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Why Emediate?
First, it’s about trust!
Stability We maintain long-lasting customer relationships
Service, flexibility and technical competenceFast, local and competent support
CustomizationIndividual solutions (customer view vs. market view)
Innovation Option to develop and influence the system together
ReferencesGet an independent opinion from our customers
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Other Benefits
3rd party ad serving available in EmediateAd For external marketing campaigns
Click tracking products included Documentation of listings
Post click tracking included Documentation of transaction
Post impression tracking includedView through documentation
Updated robot & spider blocking Exact targeting
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Have to have an ad server?!
Or… have to have Emediate help me grow my online business!
More Than Just an Ad Server…
Grow the profit of your online advertising space!
We look forward to a successful cooperation!
Otto NeubertManaging DirectorTel: +45 7020 9195Mob: +45 2020 [email protected]
Kristian NielsenCustomer Service DirectorTel: +45 7020 9195Mob: +45 3011 [email protected]
