EMC Bulgaria Proposal for Press Conference

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Press conference

Organizing a press conference in line with the official representation opening will increase the interest towards the company

ObjectivesTo announce the entering of EMC in Bulgaria

To present the management of the company to media

To give information on the plans of development, employment growth, corporate facts, trends on market, specialization of the company, etc.

Demonstration of key projects

Timing October 23, 2007

VenueEasy-to-reach business venue

Hilton Sofia or other appropriate hall

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Press conference

ParticipantsTarget media

All relevant journalists from IT, business, mainstream sector will be invited

Company representativesLocal management

Foreign representatives – if possible

The agency will develop a detailed scenario, talking points and list of expected questions by media and suggested answers

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Press Conference – target media Media

Dailies

24 Chasa

Trud

Standart

Sega

Dnevnik

Pari

Novinar

Duma

Monitor

Telegraf

Weeklies

Capital

Capital Light

Banker

Cash

The Sofia Echo

Tema

Business Week

Tema

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Press Conference – target media IT Magazines

Manager

HiComm

HiFi

Computer

Computer Bild

PC World

InfoWeek

ComputerWorld

Digital wolrd

Idg.bg

Digital

Computri

PC Magazine

Personal Computer World

IT Forum

Technologichen dom

Online

BTA

Tech News

SeeNews

Econ.bg

Investor.bg

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Preparation for the eventInviting the media

Create database and target the right journalists

Sending of invitations to the journalists a few days prior to the event

Then follow up calls to generate interest, personal contacts and get confirmations to ensure attendance

About 20 media representatives are expected to come

Develop elaborate press kit (folder)Press release

Corporate fact sheet, background in Bulgaria, key company projects

Photos

Design and production of branded folder and CD with the information

Press Conference - media relations

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Press Conference - media relations

Media management on-siteRegistration of the journalists onsite

Media management onsite – coordination of the media representatives

Distribution of press folders

Providing photo opportunities for the media

Gifts for media – to be given by assistant at the leaving of the hall

Overall event coordination and supervision will be executed on site by Agency’s involved team

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Press Conference - media relations

Post event media relations

Distribution of the press information to the non-attending journalists after the event

Media monitoring – constantly during the execution of the project

Analysis and reporting – Media coverage report, PR executive report

Preparation of a press book with all articles covering the event

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Expected results

Positive media coverage on the event

Established positive working contacts with media

Marking of further opportunities for contacts with media – e.g. interviews, corporate profiles, etc.

Contribution to the overall image of the company

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Budget

Activity Position Price EUR

Agency fee

Project coordination PR Manager 180,00 €

PR Manager 225,00 €

Preparation of media database PR Executive 100,00 €

PR Executive 100,00 €

PR Assistant 60,00 €

PR Expert 105,00 €

Post event communications- distributing the press info and photos to non-attending media

PR Executive 75,00 €

Media monitoring and press book preparation PR Assistant 90,00 €

PR report PR Expert 105,00 €

Total agency fee

50,00 €

230,00 €

Production of branded CDs 80,00 €

60,00 €

Photographer 90,00 €

Interpreter /2 hours/ 163,00 €

673,00 €

Total costs euro VAT excl. 2 023,00 €

VAT - 20% 404,60 €

TOTAL Costs euro - with VAT 2 427,60 €

Total direct costs

PR BudgetEMC

Preparation of a press information- analizing the information- preparation of press release and backgrounders

1 350,00 €

PR Expert 175,00 €

PR Manager

Inviting media to the event and generating interest- Sending of invitations- Follow up calls

Media management onsite:- media coordination; - registration and press folders distribution;

135,00 €

Expected direct costs

Courier expenditures

Communication costs

Design and production of press folders

* Questions, connected with technical equipment and logistics fee will be discussed on the meeting next week

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Благодаря

Thanks

Gracias

Merci

Danke

Grazie

Dank u

Dziękuję

Arigato Gozaimasu

Eυχαριstω

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