El Negocio es Social, Nuevamente (The Business is Social, Again!) - 1 Web 2.0
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Transcript of El Negocio es Social, Nuevamente (The Business is Social, Again!) - 1 Web 2.0
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I. And the World changed…Web 2.0 and the impact to the World
“There is little doubt that we are in the midst of a revolution of a much more profound and fundamental nature than the social and political
revolutions of the last half century.” ‐ Arthur Erickson
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Topics
1. Old Good Days
2. What is Web 2.0 ?
3. Understanding effects of Web
2.0
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Old Good Days!
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Once upon a time…
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People
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ShareExpress
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TrustRecommendations
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Meet peopleMatch making
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ReputationManagementAnalyticsSocial CRM
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VOIPSkype
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EmailWall posting
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SMSMicro‐blogging
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Discussion forumsChats
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One‐to‐one commerce
CRMCustomer
communitiesShopping ranking
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Affiliation communities
Location based
marketing
Customer feedback
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Ecommerce shoppingPersonalized
shopping experienceReccomendations
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Multi‐player gamingSocial games
Fan driven communities
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Internet RadioMusic streamingMusic sharing
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Photo sharingVideo sharing
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Facebook pages
Google+ circles
My Space pages
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Twitter campaigns
Text chains
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WikisAnonymous email
External boards / UseNet
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Is n’t it?
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“Web 1.0 was Commerce
Web 2.0 is People”
‐ Ross Mayfield
What is Web 2.0?
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History
WWW was born!
Mosaic (Netscape)
Web 2.0 Conference
Yahoo!
.com Bubble
Friendster
MySpace
sixdegrees
Source: Wikipedia
1990
2000
2010
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Increased scale of users and content….Source: Wikipedia, Netcraft
Web 2.0“the widely read‐write Web”
367,000,000 sites
2 billion+ global users
2011
Web 1.0“the mostly read‐only Web”
250,000 sites
45 million global users
1996
Publishedcontent
Usergeneratedcontent
collectiveintelligencecollectiveintelligence
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Convergence of Technology and People 28
Technology
Social change
SocialComputing
Source: Forrester
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What’s changed
Web 1.0 Web 2.0
www.whitehouse.gov (1997) www.whitehouse.gov (Now!)
Read Read, write, contribute
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What’s changed
Web 1.0 Web 2.0
www.weebly.com
Web coders Anyone
Frontpage 98
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What’s changed
Web 1.0 Web 2.0
Web browsers Multiple Access
Netscape Communicator 4.61 Google Chrome
iOS App
RSS Reader
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What’s changed
Web 1.0 Web 2.0
Geeks Everybody
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The Impact of Technology
Connected Organizations• Millions
Web 1.0
Connected People• 6 Billion
Web 2.0
Connected Devices• 100 Billion
Web 3.0
Connected Intelligences• 1 Trillion
Web 4.0
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Web 1.0 Web 2.0
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IV. Understanding Effects of Web 2.0
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To understand how to do business in a 2.0 world…
You do not need to understand the Web 2.0
technologies
“You are better off understanding Human 1.0 –not as individuals, but as hyper‐social creatures"
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It’s more about the people than the technology
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Connect & Communicate
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What’s happen?
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Hyper‐Social Traits
Reciprocidad Social Framework Fairness
Mimicking Others We Like Gathering Meritocracy
Source: The Hyper‐Social Organization – F. Gossieaux & E. Moran
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Hyper‐Social companies think differently
Tribes – Not Market Segments Knowledge network – not information channel
Human‐centricity – not Company‐centricity
Emergent messiness – not hierarchical fixed processes
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But…
I‘m 52. I don’t understand this social technology stuff…
• Similar than “physical” social stuff
• Withoutconstrains of time or space
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Dealing with Social Technologies
Meet people, start conversations
Answer questions, help others
Ask questions, trust others’ advice
Build relationships
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Same On‐line
Meet people, start conversations
Answer questions, help others
Ask questions, trust others’ advice
Build relationships
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Q&A