1

Avoid the Post-Launch Flop

Best practices for making your collaborative Websitesupport your vision, your company and your team.

Without driving you mad in the process.

2

What is EditMe? Easiest way to create collaborative websites

Use EditMe for business websites, private intranets, online communities, classroom sites, project team sites - just about any type of web site you need.

3

Who are we?Jeff Cutler

Content Creator, Social Media Strategist

Twitter.com/jeffcutler

www.JeffCutler.com

Matthew Mamet

Head of Customer, EditMe

Twitter.com/msmamet

www.EditMe.com

4

Quick PollAre you blogging for your business today?

5

Content is Value

But to whom?

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Define Your AudienceDefine Your Goal

Define Your Content

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No Islands!

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Solo rhymeswith “OH NO!”

DO NOT GO IT ALONE!

11

Steps to Successin Content Creation

12Assemble a TeamHave a Plan

Focus on MotivationOpen Your DoorsThink of Content

Consumer

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TEAMWORK

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EDITORIALCALENDAR

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BRAINSTORMLISTENDERIVE

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PASSION

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WELCOME MATGUEST POSTS

BUILD ON OTHERS

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MULTI-MODALAudio/Video/Micro/Social

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Then get rolling.Determine a regular

schedule and maintain it.

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EMPATHYBecome your audience and read your material.

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Ask Us Questions!http://twitter.com/jeffcutler

http://twitter.com/msmamet

http://twitter.com/EditMe

http://Facebook.com/EditMe

Next Week: Engaging your Customers Across the Social Webwith Aaron Strout, CMO of Powered, Inc.Register now at: http://ow.ly/1LWMW