Edge rank

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Know What is Edge Rank ? What is Edge ? What are factors that Facebook algorithm depend on ? What are the three variables that Facebook use in it’s algorithm ? How can I Improve Edge rank ?

Transcript of Edge rank

  • What is EadgeRank ? is an algorithm used by Facebook to determine what posts appear on each users news feed in order to give users relevant and wanted content .
  • What is Edge ? is anything that begins a story (Liking a status, uploading a video, liking a photo or even changing relationship status is an edge).
  • What are factors that Facebook algorithm depend on ? Personal interaction : your interaction with different posts . 1 - Your previous interactions with the author . the more you engage with a friend or page , the more likely you are to see their posts . 2 your previous interactions with the post type . If you often engage with a certain type of post (photo video status ), youre more likely to see posts of that type . Network reaction : Facebook users reaction towards different post . 1 reaction from users who already saw the post . The more Facebook users engage with a post . the more likely you are to see that post . 2 Amount of complaint or negative feedback . As more users give negative feedback . the less likely you are to see that post .
  • What are the three variables that Facebook use in its algorithm ? Ue We De Ue : is user affinity We: is how the content is weighted De : is a time-based decay parameter.
  • The three variables Affinity Weight Time Decay ( Recency ) Affinity : is a measure of how close the relationship is between the user and the Edge. Weight : is a measure of the degree of commitment required by various types of interaction. Time Decay (Recency ) : measures the time since an Edge was created. New Edges do better, older ones do worse .
  • How can I Improve Edge rank ? Improve weight (Video Picture Links ) . Get Affinity be posting short posts . Improve Affinity (Video get 100% more engagement than text , photo get 120% engagement ,photo albums generate 180%more engagement than text ) Ask users for their engagement . Post text as images . Post daily at appropriate times .