Functional aestheticsBASF pigments for the industrial coatings industry

Innovative solutions for demanding applicationsSpecialist pigments for the industrial coatings industry

BASF is a world leader in innovative solutions for industrial coatings. As industry needs continue to evolve, we provide pigments that help achieve the latest tactile fi nishes and effects while meeting the increasing demand for eco-friendly solutions.

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BASF pigments

With a history of innovation stretching back to 1865, BASF is committed to reducing environmental impact while increasing the functional effectiveness of our pigment solutions. We have the product range, industry experience and technical knowledge to help enhance the quality, appearance, IR refl ectivity and durability of numerous industrial coatings.

We also provide high-performance organic, inorganic, hybrid and effect pigments covering a wide color palette and providing excellent fastness properties. BASF pigments are suitable for many specialist applications, including formulation support for solar heat management.

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BASF pigments

BASF is not only supplying pigments. We also support our products through dedicated services including weathering, application testing, formulation support for regulatory compliance and product safety, including eco labeling. Our extensive product portfolio beyond pigments puts us in a

unique position to support customers in the move towards sustainable coatings, including green chemistry and the latest eco effi cient technologies.

Reducing the environmental impact of production

processes while maintaining quality and performance?

At BASF, we create chemistry.

Meeting new industry demandsInnovation is the key to keeping pace with a changing market

BASF has an extensive and unique industry-specifi c portfolio, helping you to formulate every kind of coating, from deep, bright shades with high impact through to very pale shades with outstanding durability. Our specialist high-chroma pigments are proving particularly popular in the industrial coatings industry.

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Due to the wide application span of industrial coatings, from high-temperature coil for exterior cladding to low-temperature baking systems for internal domestic appliances, the need for application-specifi c products has led us to create a range of innovative solutions to meet your toughest challenges.

Aesthetic appeal is becoming an increasingly important part of our lives and this places new demands on industrial coatings providers. Among some of our latest and most innovative products are specialist pigments with metallic and mica effects, allowing the creation of unique features and increasing your ability to develop ever more appealing fi nishes.

In addition to innovating and manufacturing high-performance pigment products, we provide the technical support and application expertise needed to optimize your own processes,

working with you as a valuable long-term partner. As well as our comprehensive range of raw materials, we also provide tailor-made products that generate problem-free technical solutions to specifi c challenges, such as corporate colors or the increasing need to comply with industry trends towards lead-free systems.

As our expertise and knowledge of the pigment market continues to evolve, BASF provides products and partners with customers to develop innovative solutions for both primary products and specialty markets. These include customer-specifi c blends for corporate shades and tailor-made blends for heat management, in addition to effect shades for the consumer electronics market.

Functional aesthetics

BASF pigments

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Controlled heat management

with Sicopal® Black K 0095

and Paliogen® Black L 0086

High durability and

outstanding opacity

with our inorganic pigments:

Sicotan® Yellow L 1010,

Sicopal® Yellow L 1120,

Sicopal® Orange L 2430

Dynamic appeal

for long-life coatings with

Irgazin® Red 3670 HD

(old: Irgazin® Red 2030)

Blue for aesthetic appeal

in the 3C market with Lumina®

Royal Blue EH 627

Creating unique silver effect

with Metasheen® 71-0710

Making a bold statement

with Heliogen® Blue L 7101 F

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Capture the moment

with Lumina® Green 9G30D

BASF supplies high-performance colored pigments as well as effect pigments for all areas of industrial coatings.

Here are some of the defi nitions that apply to our products for the industrial coatings industry and an indication of the application areas we supply.

3C

Computers, communication equipment and kitchenware allfall within the consumer goods sector. Substrates range fromplastic to metal coatings and are generally fi nished with1K acrylics and 2K PUR paint systems.

ACE

Agriculture, construction and earth-moving equipment.Substrates are primarily metal with plastic add-ons and arecoated with 2K PUR quick-drying enamels. Powder coatingsare increasingly popular and are mainly applied by spraying.

Marine & Protective

From cruise liners, yachts, bulk container ships and carriers to oil rigs, port equipment and external power generators. The principal paint systems used are 2K epoxy (SB) and 2K PUR, normally applied by spraying.

Coil

For exterior cladding, interior window blinds, metal furnitureand home appliances. Highly demanding performancerequirements due to the thin coating layers for construction,metal furniture and home appliances. The paint systems usedare normally saturated polyester/amino resins and are appliedusing a roller coating technique.

Powder Coatings

Mainly used for architectural applications, sporting equipmentand household appliances. BASF supplies high-performancecolored pigments as well as effect pigments.

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Wherever you look,BASF is making a contribution

Functional aesthetics

BASF pigments

Being cool and staying coolBASF pioneers a unique solution for solar heat management

The challenge of effective solar heat management led us to develop asolution for lowering heat absorption and increasing energy conservation.This development has found many applications, from building roofsand cladding to construction and marine applications, providing less energy consumption and an enhanced personal comfort.

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BASF pigments

Dark surfaces exposed to sunlight heat up by absorbing incident sunlight and converting it into heat, while light surfaces refl ect more of the incoming energy. BASF’s advanced Paliogen® and Sicopal® functional black pigments prevent this from happening.

Carbon black, the most commonly used black pigment, absorbs the complete solar radiation. In contrast, our functional black pigments refl ect or transmit invisible near-infrared (NIR) radiation that accounts for more than 50 percent of total incident solar energy. But because they completely absorb the visible light, just like any conventional black pigment, the optical impression of blackness is preserved.

For carbon black, the Total Solar Refl ectance (TSR) is typically less than 5 percent. By using Paliogen® Black or Sicopal® Black, TSR values in excess of 30 % can be achieved, even for black or very dark color shades. In practical terms, this improved TSR performance can result in a surface temperature decrease of up to 20 °C.

Carbon black is used in almost all coating shades. By using BASF’s functional black pigments, the same shades can be achieved while simultaneously reducing internal building temperatures and saving CO2 emissions as a result of the reduced need for cooling.

Besides our black pigments we have the ability to provide products for cool shades in other color areas.

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BASF pigments

Staying healthy and happy Providing a viable alternative to lead chromates and molybdates

Balancing what we would like to have with what we can realistically achieve on a socio-economic basis has always been a tough and ambitious target. At BASF, we have succeeded in enhancing our extensive portfolio of pigments with a range of new options, including organic and inorganic pigments.

The broad scope of applications and systems that industrial coatings need to deliver requires an extensive range of products that are suitable for many different purposes. These include features such as long-term durability and heat stability for exterior cladding production, pure aesthetic appeal for internal domestic goods or the high visibility needs of engineering equipment.

BASF’s wide variety of industry-specifi c solutions are centered on a direct organic pigment approach, typifi ed by the Paliotol® and Irgazin® ranges of organic pigments. These product families offer high chroma values and are used in combination with our Sicotan® and Sicopal® ranges of inorganic pigments to provide additional support for high opacity, heat resistance and durability.

We also offer the ability to specify tailor-made solutions. Our T-Shade™ concept allows our customers to precisely defi ne specialist tones, such as a specifi c corporate color or shade, which can then be applied on virtually any commonly used substrate. These recipes can be produced to a degree of accuracy that both reduces inventory levels and minimizes time-consuming quality testing requirements.

Creating the perfect mixInnovative mixing schemes increase choice and reduce stock levels

BASF’s mixing schemes create more choice and new marketing opportunities for paint producers. These solutions not only increase the range of color options but also help to reduce production time, lower the number of pigments needed for your portfolio, drive down stock levels and increase your ability to supply paint on demand.

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Our approach to the challenge of optimizing product quality and fl exibility, as well as helping to enhance production processes, initially started in decorative coatings before quickly gaining further ground within the industrial paints market. In addition to an outstanding color range, we are able to offer extremely high quality consistency, especially when working to tight specifi cations.

The high-chroma products used in our mixing schemes are typifi ed by an increased color space and excellent rheology characteristics, allowing them to meet the exacting demands of all current dispensing systems. Our Paliotol®, Paliotan®, Cinquasia®, Heliogen® and Irgazin® product ranges provide high chroma with high strength and broad color space, making them suitable for a wide variety of industrial coatings applications.

Functional aesthetics

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When these products are used in conjunction with our special Sicopal® and Sicotan® inorganic pigments, they offer outstanding durability and cost-effectiveness for the opacity requirements of both deep and pale shades. BASF pigments typically display excellent fl ow characteristics, giving you the fl exibility of high pigment loading to achieve the different opacity levels you need while also creating the potential for solvent reduction.

The high-chroma and high-opacity features of our products can be used to reduce the product inventory of paint-producing companies while still maintaining the goal of providing an extensive color palette for the end user.

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BASF pigments

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Paliocrom® and Paliocrom® Brilliant have been designed for exceptionally high intensity and purity of color in combination with high opacity bringing higher fl exibility in paint recipe formulation, as well as in application (for example, spray coating), independent of the substrate.

Metallic effects are also proving of increased interest among consumer goods. Our Metasheen® products give you the ability to create a variety of stunning visual effects, from chrome through to white metal in form of color or mirror to liquid metal in form of surface feel.

Sales of sporting goods and consumer electronics are particularly infl uenced by exotic, powerful coating effects. Firemist® and Firemist® Colormotion allow you to capture the desired eye-catching instant appeal factor without compromising either technical demands or your unique color space.

Sometimes it is simply adding a tinted clear coat varnish over a corporate color – using one of our Lumina® mica-based pigments – to preserve the authenticity of your most important shade while giving it a new dynamism that will increase its attraction to the consumer.

Effect sells! We are helping you to be more successful with our expertise in trend colors. Our in-house styling group does regular trend scouting at relevant fairs and in cooperation with color trend agencies. We translate these trends into colors for industrial applications. These color formulations are based on apigment selection designed to the specifi c market requirements.

Our extensive effect pigment portfolio comprises coated mica, coated synthetic mica, glass-fl ake technologies, bismuth oxychlorides, coated aluminum fl akes and vacuum metalized pigments.

We offer our mica range in two grades; each has been developed for use in specifi c applications: The exterior range with our proprietary chrome-free surface treatment for powder coating, coil coating or other applications where improved durability is necessary and the industrial grade for interior applications.

Our R&D departments are continuously working on new developments to make further advanced effects possible.

Lumina® and Lumina® Royal stand for highest color intensity in mica-based pigments, thanks to controlled and optimized particle size distribution. They can be used to create a wealth of colors and effect never-before-seen for silken and luminous surface design. Both allow the experienced stylist to maximize the visual impact of consumer electronics such as mobile phones or small appliances with extreme luxury colors in high chroma shades.

Like a light dusting of crushed diamonds, Glacier™ Frost White brings a dynamic and shimmering whiter-than-white pearlescent effect. Glacier™ Frost White is based on synthetic mica, which is transparent and free of colored impurities, and therefore seems dazzlingly white to the eye. Glacier™ Frost White creates clean, blindingly brilliant whites and cool, timelessly modern grays, charcoals and blacks, while intensifying greens, blues and reds.

Using effects to create added valueBASF effect pigments play a major role in creating

We live in a world of constant change and individualism and the need to catch the eye of the consumer has never been greater. Our effect pigments give you the power to boost the vibrancy and impact of the colors you use without compromising their integrity.

Functional aesthetics

BASF pigments

Attractive, durable andeco-friendly coatingsBASF pigments add value in all coatings applications

irresistible aesthetic effects

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BASF pigments

BASF offers an unparalleled range of organic, inorganic, hybrid and effect pigments, which support the full color space and also offer a number of environmentally friendly solutions.

BASF is a market leader in organic and inorganic pigments. Our high-performance products are used and respected throughout the industry. Our product portfolio forms the basis for coatings ranging from pale to deep shades for both interior and exterior coating types.

To achieve high-impact shades with high chroma and aesthetic appeal, BASF provides an extensive range of organic pigments under the brand names of Irgazin®, Cinquasia®, Paliotol®, Heliogen® and Irgalite®.

BASF’s inorganic product lines Sicopal® and Sicotan® provide the industry with high-opacity pigments with exceptional durability and form the basis of most industrial paint applications, from pale-shade to deep-shade industrial coating types.

BASF’s Paliotan® range of hybrid pigments was designed to meet the combined need for opacity coupled with high chroma in the industrial paint market and is benefi cial in meeting current demands for more lead-free products.

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BASF pigments

Additionally BASF offers T-Shade™ pigment blends as an exclusive tailor-made technical solution for specifi c and individual needs.

Lumina®, Mearlin®, Firemist®, Paliocrom® and Metasheen® effect pigments are used to create unique and individual shades with pearlescence, iridescence or a simulated metallic look, and typify our approach in bringing new products to the market.

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The data contained in this publication are based on our current knowledge and experience. In view of the many factors that may affect processing and application of our product, these data do not relieve processors from carrying out their own investigations and tests; neither do these data imply any guarantee of certain properties, nor the suitability of the product for a specifi c purpose. Any descriptions, drawings, photographs, data, proportions, weights, etc. given herein may change without prior information and do not constitute the agreed contractual quality of the product. The agreed contractual quality of the product results exclusively from the statements made in the product specifi cation. It is the responsibility of the recipient of our product to ensure that any proprietary rights and existing laws and legislation are observed. When handling these products, advice and information given in the safety data sheet must be complied with. Further, protective and workplace hygiene measures adequate for handling chemicals must be observed.

® = registered trademark of the BASF Group

Contact worldwide

BASF SE

67056 Ludwigshafen Germany www.basf.com/pigment

Asia

BASF East Asia Regional Headquarters Ltd.45/F, Jardine HouseNo. 1 Connaught PlaceCentralHong KongTel.: +852 2731-0111Fax: +852 2731-5633

Europe

BASF SEPigmentsE-EDC/FI – J 55067056 LudwigshafenGermanyTel.: +49 621 60-76141Fax: +49 621 60-58320

Eastern Europe, Africa, West Asia

BASF SEBusiness ManagementDispersions & PigmentsEUM/SD – Europe House67056 LudwigshafenGermanyTel.: +49 621 60-76429Fax: +49 621 60-76115

North America

BASF Corporation100 Campus DriveFlorham Park, NJ 07932USATel.: +1 800 962-7829Fax: +1 800 971-1123

Tel.: +1 973 245-7399Fax: +1 864 332-5080

South America

BASF S.A.Av. Faria Lima 3600 – 10° andarItaim Bibi – São Paulo – SP04538-132BrazilTel.: +55 11 3043-3637Fax: +55 11 3043-2040