ECOMMERCE BRAND IDENTITY – BUSINESS CARDSCasey WattsYear 1Visual Communication

WHAT IS A BUSINESS CARD? Business cards are cards bearing

business information about a company or individual.

Why are they used?

1. Help to advertise your company or you personally. 2. Business cards help you to create a memory

point. 3. Cheap way form of advertising.

HISTORY OF BUSINESS CARDS The business card dates back to 15th century

China. They originally began as a visitors card or a

calling card. The visiting card was introduced to Europe in

the 17th century during the reign of Louis XIV.

Later, ‘visitors cards’ began to be called business cards and were used as a way to exchange information between a businessman and the public.

Likes1. Witty and

unconventional 2. Distinctive and original

Dislikes1. Doesn't tell you what his

job role is. 2. Not enough information

Likes1. Simple and informative. 2. Professional looking

Dislikes3. No personality. 4. Bland and boring

Likes.1. Edgy and creative design . 2. Simple format 3. Informative

Dislikes. 4. Distinctly masculine even

though the business card belongs to a women.

5. I didn’t like the logo.

Likes. 1. Creative and original. 2. I liked the pop up image. 3. The format was simple and

professional.

Dislikes. 1. Slightly childish.

WHAT IS TYPOGRAPHIC STYLING? It is the technique when you arrange type to

make the language visable. The arrangement of type involves the

selection of typefaces, point size, line length, leading, adjusting the spaces between groups of letters and adjusting the space between pairs of letters.

EXAMPLES OF TYPOGRAHY

Examples for my business cards

Business card This was created using specials and using Bahaus 93. It has a retro, informal vibe.

Business card This was created using Broadway font. I like it as sophisticated and creates an old Hollywood feel.

Business card Made using the font century and a loose font setting. This design is simple yet stands out due to loose font style.Business card This was created using Lucinda Bright. I like this as its understated and classy.

Business card This was created using the font Forte. I like this as its energetic, classy and original.

DESIGN LAYOUT, READABILITY, LEGIBILITY AND FUNCTIONALITY Design layout Most business cards tend to be 90mm by 55mm.