Top Holiday Ecommerce Trends - Remember to push gift cards to uncertain shoppers
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Transcript of Top Holiday Ecommerce Trends - Remember to push gift cards to uncertain shoppers
![Page 1: Top Holiday Ecommerce Trends - Remember to push gift cards to uncertain shoppers](https://reader031.fdocuments.us/reader031/viewer/2022030304/58795f881a28ab1e388b600b/html5/thumbnails/1.jpg)
Remember to Push GiftCards to Uncertain Shoppers
Zappos.com
TOP HOLIDAY ECOMMERCE TRENDS TO A/B TEST FOR 2015
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REMEMBER TO PUSH GIFT CARDS TOUNCERTAIN SHOPPERS
Zappos.com has done this for many years, including in 2010when they provided a simple banner near the bottom of thehomepage to call out availability.
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REMEMBER TO PUSH GIFT CARDS TOUNCERTAIN SHOPPERS
In 2011, they moved the call out to the right rail near the heroimage at the top of the page.
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OFFER "PERFECT" GIFT-GIVING ADVICETO BUYERS
For the holidays in 2012, they moved it once more; this time toan area right below the hero image, which helped users noticeit as they scrolled down.
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OFFER "PERFECT" GIFT-GIVING ADVICETO BUYERS
For 2013 (top) and 2013 (bottom), they iterated the bannerslightly with copy that empahsized the gift carts and certificatesas the perfect gift for your list.
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