EatDrinkBlog 2010 being social
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Transcript of EatDrinkBlog 2010 being social
Developing content based on places is relevant to audiences
• Approx 1,500 hits per day
• Over 50,000 hits per month
• Approx 1,000 RSS subscribers
• Over 11,000 hits on Google map
• Inclusion in Google place pages
Location metadata
• Location metadata is crucial to content being identifiable as being about a place
• The audience for your location data is people and machines
• Treat place as a theme• Develop a taxonomy that includes ‘who’,
‘what’, ‘where’, ‘why’, ‘how’• For example: “dinner, Sri Lankan, Melbourne,
Hawthorn, Glenferrie Rd, restaurant, review”
Google mapsindolentdandy.net/fitzroyalty - automated
VeGMeL
• Aggregates vegan food bloggers from Melbourne
• Builds community
• Encourages collaboration
• Aggregates by theme without using metadata
Melbourne local news sites
• Aggregate contributions from hundreds of content creators
• Uses metadata tags so 1 blog can contribute to multiple sites
• Thousands of posts about local areas
• Art, music, fashion, food, events
• Free to read and contribute• No advertising, no exploitation• The local newspapers of the
future
Aggregation and
syndication
Results
• Inclusion in Google place
pages
• High search rank returns
• More hits
• More regular readers and
subscribers
Geo data tools
• wordpress.org/extend/plugins/geopress/
• code.google.com/p/wordpress-geo-mashup/