The dangers of being social
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Transcript of The dangers of being social
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The Dangers of Being Social SHELL UK - ABERDEEN 17.06.2014
ELLA MINTY
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Talking? Writing? Networking? Socializing?
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What is the “social” in “social media”?
• New concept? - NO
• New Term? - NO
• Something simpler? – YES
WE ARE ALL SOCIAL
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Ancient Greece ….
Aristotle (384-322 BC)
MAN IS A SOCIAL BEING
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… and modern times!
• Oxford’s Advanced Learner Dictionary:
a) Connected with society
• b)activities with others
What is “social
media”? • Simply said, nothing more and nothing less than a
SOCIAL NETWORK
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SOCIAL MEDIA USERSBUSINESS VERSUS PERSONAL
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Not every one is the same!
INFORMATION GENERATORS INFORMATION CONSUMERS
Authors Followers
INFORMATION ANALYSTS
Observers
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Authors, Followers and Observers
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Profiling - facts
Authors:
1. Share a thought
2. Share an emotion
3. Share an action4. Instigate an
action5. Elicit a reaction
Followers:
1. Familiarity2. Curiosity3. Benchmarking4. Social
acceptance
Observers:
1. Never interact2. Not “social”3. Copy/paste4. Analysts
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WORKING IN THE SMALLEST WORLD
The Dangers of Being “social”
• Age
• Background
• Cultural diversity
• Religion
• Gender
• Language specifics
• Location
THE OIL AND GAS
INDUSTRY
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SOCIAL ENGAGEMENT
Can your social behaviour have an impact upon your employer?
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CASE STUDY – 08.10.2012, LinkedIn, operator “group”
Discussion: “If we realize the full potential of the oil and gas resources in the Alaska offshore, generations of Americans will have the opportunity to directly benefit from industries’ success.”
Outsider’s comment: “Whilst, indeed, generations of Americans "will have the opportunity to directly benefit from industry's success", how about the environment? We all need energy sources - fossil fuels or renewables- but at what cost?”
Employee response:“We have mostly already depleted areas of minimal impact, the easy stuff (politically, economically and environmentally easy). Nobody wants to drill in places with high cost and risk. Tell us where it's easy and safe and we will go there”
OPERATOR VALUES: “Working closely with environmental organisations helps XXX take effective steps towards preserving the natural world”.
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Yes, it is, if:
1. You do not use your job title for personal comments
2. You understand the difference between virtual reality and real life3. If you use it in such a way that it benefits you and those around you4. If it can never come back to …
HAUNT YOU
IS IT WORTH IT TO BE SOCIAL?