Social DDB 'Being Agile'
-
Upload
james-hayhurst -
Category
Business
-
view
884 -
download
2
description
Transcript of Social DDB 'Being Agile'
![Page 1: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/1.jpg)
Being Agile
James Hayhurst
![Page 2: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/2.jpg)
![Page 3: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/3.jpg)
![Page 4: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/4.jpg)
1. People
![Page 5: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/5.jpg)
Hello?
![Page 6: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/6.jpg)
![Page 7: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/7.jpg)
2. Speed
![Page 8: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/8.jpg)
Innovation has been getting faster during the last 50 years (USPTO)
![Page 9: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/9.jpg)
“The life expectancy of exclusive information can now be measured
in minutes, if not in seconds.”Alan Rusbridger
![Page 10: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/10.jpg)
2011 Japan earthquake
<1 minute
1891 Nobi earthquake1805 Battle of Trafalgar
Time taken to reach London
17 days 1 day
4.3 kph 394 kph 326,000 kph
![Page 11: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/11.jpg)
![Page 12: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/12.jpg)
![Page 13: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/13.jpg)
![Page 14: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/14.jpg)
![Page 15: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/15.jpg)
![Page 16: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/16.jpg)
![Page 17: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/17.jpg)
![Page 18: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/18.jpg)
![Page 19: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/19.jpg)
Being Agile
![Page 20: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/20.jpg)
![Page 21: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/21.jpg)
Fail to planPlan to fail
![Page 22: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/22.jpg)
No more “Launch &
Leave”
![Page 23: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/23.jpg)
![Page 24: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/24.jpg)
![Page 25: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/25.jpg)
![Page 26: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/26.jpg)
![Page 27: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/27.jpg)
![Page 28: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/28.jpg)
Always-on
![Page 29: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/29.jpg)
![Page 30: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/30.jpg)
Real
![Page 31: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/31.jpg)
![Page 32: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/32.jpg)
![Page 33: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/33.jpg)
Collaborative
![Page 34: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/34.jpg)
![Page 35: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/35.jpg)
![Page 36: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/36.jpg)
It is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change.
![Page 37: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/37.jpg)
![Page 38: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/38.jpg)
![Page 39: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/39.jpg)
The Peoples Reviewer
![Page 40: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/40.jpg)
![Page 41: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/41.jpg)
Last Tango in Compton
![Page 42: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/42.jpg)
![Page 43: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/43.jpg)
Listen
![Page 44: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/44.jpg)
Be Responsive
![Page 45: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/45.jpg)
![Page 46: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/46.jpg)
![Page 47: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/47.jpg)
Behind The Scenes
![Page 48: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/48.jpg)
![Page 49: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/49.jpg)
![Page 50: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/50.jpg)
Remixes
![Page 51: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/51.jpg)
Remixes
![Page 52: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/52.jpg)
Managing Agility
![Page 53: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/53.jpg)
![Page 54: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/54.jpg)
Being AgileAlways-on
Responsive
Collaborative
Real
Im…
![Page 55: Social DDB 'Being Agile'](https://reader033.fdocuments.us/reader033/viewer/2022051323/548524f9b4af9f9c6a8b47b2/html5/thumbnails/55.jpg)
Thank you
Presentation “Social DDB Being Agile” on
James Hayhurst, DDB UK, London
Twitter: @hayho