Earth Day Dallas 2013 Sponsorship Brochure
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Transcript of Earth Day Dallas 2013 Sponsorship Brochure
Earth Day Dallas 2013 Media / Programming Partners
SPONSORSHIP INFORMATION
Earth Day Dallas, Inc. awarded Top Public Event 2012 & 2011 – New Launch Category by the International Association of Exhibitions and Events (IAEE)
APRIL 20 – 21FAIR PARK | FREE ADMISSION
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Annual Event PurposeEarth Day Dallas (EDD) – where leaders in the
corporate, academic, and non-profit worlds
u n i t e t o p r ov i d e N o r t h Tex a n s w i t h
environmental education and to demonstrate
how green lifestyle choices can reduce their cost
of living, improve their health and help save the
environment.
Exhibitors will showcase their achievements as
green leaders who teach attendees how to
better utilize available resources, switch to eco-
friendly products, or support non-profit
environmental organizations.
View Event Videos at: earthdaydallas.org/about
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2012 Event Statistics (Previous Year)
• April 21 & 22, 2012
• 58,205 attendees (20% increase over 2011)
• 520 exhibitor booths / spaces
• $163,251 paid media budget
• Speaker Series featuring Mrs. Laura Bush & Dr. Michio Kaku
• Musical Headliner: Amos Lee
• $1,586,958 est. earned media value
• $1,075,600 est. wire distribution value
• 248,040,386 earned media reach
• 215,120,000 wire distribution reach
• 226 earned unique outlet count
• 497 earned + wire + paid unique outlet count
NBC interviews DFW Truck Farm for the Channel 5 News.
Picnic for The Planet at Earth Day Dallas.
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2012 Sponsors(Previous Year)
Sponsors
Earth Day Dallas 2012 High Quality Event Signage Sample.
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2013 Media Plan# Of Net
28 4 11 18 25 4 11 18 25 1 8 15 22 29 6 13 20 TRPs/Ins/Imps Total
TV
KXAS 57 43 100 TRPs 42,500$
42,500$
AUDIO
CBS Radio 26,350$
:30 recorded reads 80 80 160 units --
:15 recorded reads 60 60 units --
KMVK "bottom of the hour" sponsorship 336 mentions --
Sponsorship of Jacktivities 20 20 mentions --
Website inclusion/online banners 100,000 IMPs --
E-blasts 1 1 2x --
Radio Disney* 30,000$
:30 commerical spots 150 units --
Radio Disney sponsored vignettes 100 units --
56,350$
Digital
Dallasnews.com 945,000 IMPs 9,201$
PegasusNews.com 500,000 IMPs 3,335$
DallasTidbits.com 32,000 IMPs 3,005$
Specific Media 2,127,660 IMPs 5,513$
Eventful 791,000 IMPs 4,937$
25,992$
Consumer Print
D Moms - FP4CB 1x 4,463$
Dallas Child - FP4CB 1x 3,910$
Dallas Observer - Jr. page, 4C 17 1x 5,214$
Online/Mobile ROS schedule 290,000 IMPs -$
Promo e-blast 17 1x -$
Edit e-blast 18 1x -$
Exclusive e-blast 12 1x -$
Site reskin 19 1x -$
Dallas Weekly - FP4C 18 1x 2,929$
Facebook posts 12 19 2x -$
Weekender e-blasts 12 19 2x -$
Dallas Voice - FP4C 12 19 2x 2,358$
Event calendar listing 2x -$
E-Blasts 5 19 2x -$
728x90 online ad TBD
18,874$
TOTAL 143,715$ Budget 150,000
*Media partnerships purchased by client directly Difference 6,285$
March
336
Monday, Week ofMayApril
100
2013 MEDIA PLAN
Month February
PRINT TOTAL
DIGITAL TOTAL
AUDIO TOTAL
TV TOTAL
150
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Awards & Recognition
• Top Public Event 2012 & 2011 – New Launch Category by the
International Association of Exhibitions and Events (IAEE);
• 1st Place - North Texas Corporate Recycling Association (NTCRA)
Innovative Involvement in the Community through Partnership
Program;
• 1st Place - Keep America Beautiful (KAB) National Award for
community efforts to deliver a beautiful, cleaner and improved
environment; and
• State of Texas Alliance for Recycling (STAR) 2011 Leadership Award
for Outstanding Recycling Partnership.
Earth Day Dallas has received numerous local, national and international awards, including:
• 2012 Vision Award for Outstanding Recycling at Public Event - Greater
DFW Recycling Alliance (GDFWRA);
• 2012 Keep Texas Beautiful Civic Organization Award;
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2013 Earth Day Dallas - Overview
• Dates....................................... April 20 & 21, 2013
• Days......................................... Saturday & Sunday
• Time......................................... 10 AM to 6 PM
• Location................................. Fair Park, Dallas, Texas
• Event Cost............................. Free to Public
• Est. Attendance................... 65,000
• Television Partner............... NBC 5
• Programming Partners..... Home Depot, Radio Disney
• Radio Promos...................... Radio Disney, CBS Radio
• Paid Media Budget............ $144,000
Event Information
The Esplanade at Fair Park will be the center of Earth Day Dallas 2013.
Sponsor Appreciation Party: House of Blues, Dallas, Friday April 19th, 7:00 PM
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2013 Earth Day Dallas - Special Appearances
• Leilani Münter is biology graduate turned professional race car driver
and environmental activist. Discovery's Planet Green named Leilani the
#1 Eco Athlete in the world. She is a recipient of ELLE Magazine's 2012
Genius Award and Sports Illustrated named her one of the top ten
female race car drivers in the world.
Additional
Programming
In Progress
• Going Green the Cast of Wicked - In connection with CBS radio stations, the cast of
Wicked will be on-site on Saturday of Earth Day weekend. Live mentions on CBS
radio will encourage listeners to head to Earth Day Dallas to meet the cast of
Wicked and have a chance to take a picture taken with them. While at the event,
attendees can also sign up to win tickets for Saturday night’s show.
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2013 Earth Day Dallas - Programming Highlights• Home Depot Workshops Featuring Home & Garden Sustainable Practices - All-day hands-on
workshops demonstrating environmentally friendly home and garden materials and practices.
Estimated to cover 25,000 square feet in the Centennial Building with three distinct
programming areas, including: demonstration workshops, soil testing, container planting and
gardening, and an orchard walk featuring plants and trees that thrive in Texas. The Home
Depot will provide pre-event promotion at its stores in the DFW-Metro.
• Radio Disney Family Zone - All-day entertainment and environmental programming
featuring the Radio Disney AM 620 Team Green. Radio Disney will create an
entertaining way to highlight how families can help save energy, reduce waste,
protect the environment, buy energy efficient products and reduce their carbon
footprint on the earth with multiple interactive games, craft stations, activities and
more. Radio Disney will compliment existing major sponsors through Radio
Disney (pre) Earth Day on-site appearances that highlight the clients business,
cause marketing and participation in Earth Day Dallas 2013.
Additional
Programming
In Progress
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2013 Earth Day Dallas - Programming Highlights
• The Dallas Urban Debate Alliance (DUDA) provides comprehensive policy debate
programming for DISD students who otherwise would not have access to this intensive
academic opportunity. On Saturday April 20, 2013, DUDA will hold debates on the topic
of Transportation Infrastructure at Earth Day Dallas.
• EDD will offer hourly tree climbing experiences both Saturday and Sunday.
There is no cost to participate. Climbers will receive professional instruction on
tree climbing, safety gear and techniques then enjoy the experience of being up
in the trees for themselves.
• Anita N. Martinez Ballet Forklorico - The Anita N. Martinez Ballet Folklorico is
considered the largest professional Ballet Folklorico Company in the United
States. It has been a trailblazer in the Dallas Hispanic arts and educational
community and will be performing at Earth Day Dallas 2013.
Additional
Programming
In Progress
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2013 Earth Day Dallas - Programming Highlights• Yogiños: Yoga for Youth® is an OHMazing® interdisciplinary curriculum in English, Spanish,
and Sanskrit. Yogiños weaves together the 8 Limbs of yoga with original art, music, games,
stories, and other sensory-integrated activities to promote flexibility, strength, balance,
collaboration, civic and social responsibility, mindfulness, nutrition, and wellness both on and
off the yoga mat.
• Master wellness volunteer and former economics teacher Jane Costello will be
teaching on how to live Clean & Green at Earth Day Dallas. She will also provide
handouts on which participants can take notes, as well as a take-home booklet
containing "recipes/instructions" for making homemade cleaning products.
Additional
Programming
In Progress
• The Second Annual DFW Truck Farm Fun Run will be Sunday, April 21, 2013 at Fair
Park during the Earth Day Dallas Celebration. This fun run is stroller friendly and we
welcome families, experienced runners, walkers, and those who are new to the sport of
running or walking. The course map will take you through Fair Park and we will have
fun "farm-like" challenge stations throughout the run. After you complete the fun run,
you can enjoy a full day at the Earth Day Dallas event, which is free and fun for the
entire family!
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2012 Sponsor Photos (Previous Year)
The eco-team from Commercial Metals. HOLT CAT exhibits clean diesel vehicles.
Fortune 500 Companies Exhibit Green Programs
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2012 Sponsor Photos (Previous Year)
FedEx Office tells its green story. OfficeMax exhibits its environmental initiatives.
Fortune 500 Companies Exhibit Green Programs
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2012 Sponsor Photos (Previous Year)
TCU sets up its outdoor exhibit. NBC Channel 5 anchors meet attendees.
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2012 Sponsor Photos (Previous Year)
TXU exhibits with an electric car. Girl Scouts of Northeast Texas post in front of their exhibit.
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2012 Speakers (Previous Year)
Mrs. Laura Bush, Taking Care of Texas Dr. Michio Kaku, co-founder of string "eld theory.
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Radio Disney Family Zone (Previous Year)
Radio Disney Family Zone is a huge hit at Earth Day Dallas!
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AgriLIFE EXTENSION Presentation Stage (Previous Year)
Texas AgriLIFE EXTENSION held workshop presentations.
• Sponsors are encouraged to work with EDD staff to p l a n wo r k s h o p s a n d presentations or present other forms of educational programming for the benefit of attendees.
• Sponsor programming may include the sponsor’s products or services and highlight the benefits to the environment when consumers switch.
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Scenes from 2012 (Previous Year)
Families take advantage of a beautiful day at Fair Park. Dallas Urban Debate Alliance holds debates at Earth Day Dallas.
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Scenes from 2012 (Previous Year)
Senator Hutchison tours booths at Earth Day. Laura Bush visits with Tibetan monks.
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Sponsor Appreciation Party, House of Blues (Previous Year)
The Honey Brothers attend the party at the House of Blues, dubbed “House of Green” for Earth Day Dallas.
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Fixed Sponsorship Packages for 2013
Earth Day Dallas, Inc. is a public non-pro"t entity “501(c)3.” All sponsorship proceeds support the environmental education mission of the Earth Day Dallas annual event, as well as underwriting the no-cost exhibitor presence of public schools and certain educational programs within the DFW Metroplex.
$5,000
•10 x 20 Exhibitor Booth with Single End Cap
•Featured on EDD Website Sponsor Page and Social Media
• Tier 4 Size Logo on All Event Signage
• Tier 4 Size Logo on Sponsor Page in Exhibitor Guide to be Distributed in the Dallas Morning News Prior to
the Event
• Tier 4 Package for House of Blues Sponsor Party and Sponsor Pavilion
at Event
$10,000
•10 x 30 Exhibitor Booth with Single End Cap - Well Located
•Featured on EDD Website Sponsor Page and Social Media
• Tier 3 Size Logo on All Event Signage
• Tier 3 Size Logo on Sponsor Page in Exhibitor Guide to be Distributed in the Dallas Morning News Prior to
the Event
• Tier 3 Package for House of Blues Sponsor Party and Sponsor Pavilion
at Event
$15,000
• 10 x 20 Exhibitor Booth with Dual End Cap - Prominently Featured
•Featured on EDD Website Sponsor Page and Social Media
• Tier 2 Size Logo on All Event Signage
• Tier 2 Size Logo on Sponsor Page in Exhibitor Guide to be Distributed in the Dallas Morning News Prior to
the Event
• Tier 2 Package for House of Blues Sponsor Party, Sponsor Pavilion at Event, and Negotiable Additional
Activation Opportunities
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Custom Sponsorship Packages for 2013 The following packages can also include sponsorship of special sections of the Earth Day Dallas Event, such as the Disney Family Zone, House of Blues Sponsor Appreciation Party, Eco Expo, Celebrity Appearances, School Zone, DUDA Debates, Exhibitor Move-In Reception, Exhibitor Lounge, Sponsor / VIP Lounge, and Earth Day Dallas Workshops, among others.
$25,000•20 x 20 Exhibitor Booth with Dual End
Cap Booths - Prime Location
• Special Banner Feature on EDD Website Sponsor Page and Social Media
• Disney and CBS Radio Promos
• Tier 1 Size Logo on All Event Signage
• Tier 1 Size Logo on Sponsor Page in Exhibitor Guide to be Distributed in the Dallas Morning News Prior to the Event
• Tier 1 Package for House of Blues Sponsor Party, Sponsor Pavilion at Event, and Negotiable Additional
Activation Opportunities
Custom B• 20 x 20 Exhibitor Booth with Dual End
Cap Booths +
• Special Banner Feature on EDD Website Sponsor Page and Social Media
• NBC 5 Television, Disney and CBS Radio Promos
•Second Billing Logo on All Event Signage
• Second Billing Logo on Sponsor Page in Exhibitor Guide to be Distributed in the Dallas Morning News Prior to the Event
• Custom Package for House of Blues Sponsor Party, Sponsor Pavilion at Event,
and Negotiable Additional Activation Opportunities
Custom A•20 x 20 Exhibitor Booth with Dual End
Cap Booths +
• Special Banner Feature on EDD Website Sponsor Page and Social Media
• NBC 5 Television, Disney and CBS Radio Promos
• Top Billing Logo on All Event Signage
• Top Billing Logo on Sponsor Page in Exhibitor Guide to be Distributed in the Dallas Morning News Prior to the Event
• Custom Package for House of Blues Sponsor Party, Sponsor Pavilion at Event, and Negotiable Additional
Activation Opportunities
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Earth Day Dallas Sponsorship Contacts
Scott [email protected]
(972) 533-5655
Clayton [email protected]
(210) 413-8379
Kathryn [email protected]
(773) 551-0519
Contact Us Today
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