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How does

eMarketing

differ from

traditional marketing?

Johanna Heinonen

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*• Easy

• Cheap

• Does not require personnel

• Should be done as marketing in traditional medias

• Is only Facebook

**• Plan it carefully

• Use time for it

• Hire / appoint people to do it

• Measure it and follow it up

• Planning eBusiness follows the same pattern as planning

the traditional business

• eMarketing channels are just channels among other

channels

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*1. Introduction and idea

2. Analyses

3. Strategical decisions

3.1. Target group

3.2. Strategical values

3.3. Goals and objectives for marketing plan

4. Implementation

4.1. Product eBusin

ess

eBusin

ess

4.1. Product

4.2. Price

4.3. Place

4.4. Personnel

4.5. Promotion

5. Budget, timetable and responsibilities

6. Follow-up

eBusin

ess

eBusin

ess

Planning is really important!!

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*

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PPI, PPC

Tags,keywords, SEO

Domain name

Number of visitors

Portals, catalogues

Banners, pop-ups

Competitions, Ads

Email, SMS

Affiliate marketing

Traditional

Targeted

marketing to

specific groups in

the future

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*

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References

Testimonial

27 January 20142011 Conference on Social Media in Hospitality

and TourismJH / 12

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Johanna Heinonen

Sähköposti

johanna.heinonen-

salakka@haaga-helia.fisalakka@haaga-helia.fi

tai

johanna.heinonen@brainit.fi

Puh.

050 357 8667