E - MarketingE – Marketing simply means marketing through electronic devices such as computer, Internet, TV and digital medium such as email, web and wireless media and so on. It is the process of Communicating, promoting and selling products and services through electronic devices and related digital technologies to achieve marketing objectives.

Scope of E - Marketing Internet marketing Digital Marketing Search engine Marketing E-Mail Marketing Viral Marketing Tele-Shopping E-Branding E-Advertising

E - BrandingE-Branding Means using electronic channels to support brands. In other words E-Branding means supporting the brand by developing an online experience of the brand.

E – Marketing Tools Opt-in-e-mail Mobile Phones Interactive TV (i-TV) i-Radio i-Kiosks

Online MarketingOnline marketing simply means marketing through internet. Internet marketing is defines as the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products and services that satisfy the goals of both parties.

E - AdvertisingAdvertising on the electronic media such as Internet, Web, e-mail etc. is known as E-Advertising. E-Advertising is considered as non personal information usually persuasive in nature about a product or service by an identified sponsor, hence all paid space on the web or in an e-mail.

Types of E - Advertising Website Banners Buttons Pop ups Sponsorship Email

E – Payment SystemE-payment means making payment through electronic media by using credit or debit cards for the products bought electronically.

E – Payment Media Credit Cards Debit Cards Smart Cards E - Wallet E - Cheque

Credit Cards

Debit Cards

Smart Cards

Security Threats Adware Trojan Virus Worms Cookies Phishing Pharming Mouse trapping

Security Tools Anti-Virus Program Integrity checking software Audit Logs Fire Walls Backups Encryption