BUSINESS PLAN

E-knowshare Ltd.

By

MANENDRA SHUKLA

COMPANY PROFILE

04/10/23 2

Company name: E-knowshare Ltd.

Corporate office: NEW DELHI

Operational area: Pan India

Future plan of going global

BUSINESS PLAN (E-knowledge Sharing)

ABOUT COMPANY…………

PUBLIC LIMITED COMPANY CORE BUSINESS –Marketing of knowledge product to

enhance e-Learning.KNOWLEDGE PRODUCT

JOURNAL ARITICLE

RESEARCH PAPER

VIDEO’S OF LECTURES AND SEMINARS

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BUSINESS PLAN (E-knowledge Sharing)

Mission

• To provide online learning facilities to men and women of exceptional caliber for pursuing education in their fields.

• To promote e-knowledge through research both applied and conceptual knowledge through our online knowledge sharing.

BUSINESS PLAN (E-knowledge Sharing)

BUSINESS PLAN

FUNCTIONALE OF COMPANY

APPROACH

PREMIUM INSITITUTE OF COUNTRY.

TOP LECTURERS,THINKERS,RESEARCHES.

BUYING COPY RIGHTS.

MAINTAINING DATABASE.

MARKETING OF KNOWLEDGE PRODUCT.

SELLING OUT THESE ON PAYMENT.

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BUSINESS PLAN (E-knowledge Sharing)

WHY THIS BUSINESS….???

• MARKET WORTH

48 BILLION US DOLLOR’S GLOBALLY.

IN INDIA MARKET IS 54 MILLION US DOLLORS.

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14058Professional & Technical institute

127 %

???Demand …….

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Demand…..cont.

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25000

37,00000

37,00000 37,00000

37,00000

TARGET SEGMENT

• STUDENTS.

• COMPETITIVE EXAMS ASPIRANTS.

• RESEARCHER’S ,FACULTIES.

• COLLEGE & UNVERSITIES

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04/10/23 10

• QUALITY OF KNOWLEDGE MATERIALS.

• ECONOMIC PRICE.

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WEAKNESSES

• NEW ENTERANT

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BUSINESS PLAN (E-knowledge Sharing)

OPPORTUNITES…MARKET WORTH 54 MILLION US’S DOLLOR’S.

LUCK OF GOOD E-LEARNIG PORTALS.(only 17 company have their core business as e-

Learning)

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THREAT

• PIRACY

• HACKER’S04/10/23 14

• Main focus on Students,• Faculties, • Colleges, • Universities

BUSINESS PLAN (E-knowledge Sharing)

INDUSTRY OVERVIEW

• AVERAGE 4-5% MARKET SHARE

• MINIMUM 3-4%MARKET SHARE FOR NEW ENTARNT

MARKETING STRATEGY

• COST LEADERSHIP STRATEGY

• INNOVATIVE STRATEGY

• POTTER GENERIC STRATEGY

• Live online programs• Journals• Case studies• Research papers• E-books • Guest lectures• Materials for competitive

Examinations

PRODUCTS

• Science• Commerce• Arts

STREAMS

MARKETING MIX

BUSINESS PLAN (E-knowledge Sharing)

• All learnings through payments •

BUSINESS PLAN (E-knowledge Sharing)

• Intensive distribution in indian market only.• Future plan of going global

• Brochures & emails to all colleges & universities • Promotion on facebook & Linked-In

• Promotion through endorsements

BUSINESS PLAN (E-knowledge Sharing)

Differentiation

Cost Based Diffrentiation

E-learning for all

streams

Through Quality of Products

BUSINESS PLAN (E-knowledge Sharing)

BOARD OF DIRECTORS

FINANCE MANAGERFINANCE MANAGER

MARKETING

MANAGER

GENRAL MANAGE

R

HEAD OF TECHNOLOG

Y

HEAD OF EDUCATION &TRAINING

SALES EXECUTIVE

S

EMPLOYEES

TRAINNING & DEVELOPMENT

Technical training by education & research department

Quality process training

Personal effectiveness &managerial programme

Manage change

• Manage Day to day performance of employee.

• Rewards & recognition-incentives

• Employee motivation

• Powerful performance management class-email class

• It help people in suceed & improve

• 360 degree feedback

EMPLOYEES

TOP MANAGEMENT(INTERNA

L CUSTOMER)

SUPPLIERS(EXTERNAL CUSTOMER)

SUBORDINATES

(INTERNAL CUSTOMER)(

CLIENTS(EXTERNAL CUSTOMER)

COWCRKERS OR TEAM MEMBERS

(INTERNAL CUSTOMER)

OTHER DEPARTMENT

(INTERNAL CUSTOMER)

MANAGER(INTERNAL CUSTOMER)

Vast pool of competent managers.

Focus on development of technical capabilities-Technical Training. Caring ,show respect, compassion and humanity for colleagues.

Work cohesively with colleagues across the group.

Encourages Self- Sufficiency.

Constitution: Public Limited Company

Total cost of the project- 2,38,00,000

Means of Financing:

1. 70% Through Public issue

2. 30% Through secured, redeemable, non-convertible

debentures. It will be issued at the face value of 100

each

at 12.25% interest and will be redeemed at 10%

premium

FINANCIAL INFORMATION

Total Fixed assets worth: Rs. 1,91,00,000 (Includes Hardware, software, servers and storage,

computers, buildings, furniture and other IT instruments.) Preliminary Expenses: Rs. 500,000

Project completion period: 6 months.

Average Interest coverage ratio: 8 times

FINANCIAL INFORMATION

Projected Profit & Loss AccountParticulars 1 2 3Sales / Receipts 1,44,00,000 1,62,00,000 1,80,00,000Other Incomes 4,50,000 630000 900000TOTAL INCOMES 1,48,50,000 16830000 18900000Manpower cost 27,00,000 2970000 3267000Administrative cost 18,00,000 1980000 2178000Education & Train. Exp. 17,64,000 1940400 2134440Depreciation 28,65,000 2435250 2069963TOTAL EXPENDITURE 91,29,000 9325650 9649403Prilim. Exp. W/OFF 100,000 100000 100000EBIT 56,21,000 7404350 9150598Interest @ 12.25%Int. & Fin. Charges 8,74,650 874650 874650EBT 47,46,350 6529700 8275948Tax @ 30% 14,23,905 1958910 2482784EAT 33,22,445 4570790 5793163Transfer to Debe.R fund 11,22,000 1122000 1122000Dividend Paid 8,33,000 1666000 1666000DD Tax @ 15% 124,950 249900 249900Transfer to GR 55,011.13 86219.75 116779.1P&L A/C 11,87,484 1446670 2638484No. Of Shares 166,600 166600 166600EPS 19.94265 27.43571 34.77289

PROJECTED BALANCE SHEET

Particular 1 2 3

LIABILITIES

Share capital 1,66,60,000 16660000 16660000

General Reserve 55,011.13 141230.9 258010

P&L A/c 11,87,484 2634154 5272638

NCD 71,40,000 7140000 7140000

NCD Redemption fund 11,22,000 2244000 3366000

Total 2,61,64,495 28819385 32696648

ASSETS

Gross Fixed Assets 1,91,00,000 19100000 19100000

less: Accum. Depriciation 28,65,000 5300250 7370213

Net Fixed Assets 1,62,35,000 13799750 11729788

Priliminary Expenses 400,000 300000 200000

Short Term Investments 50,00,000 7000000 10000000

Cash in Hand/Bank 45,29,495 7719635 10766861

Total 2,61,64,495 28819385 32696648

CASH FLOW STATEMENTParticular 1 2 3Net Profit (EAT) 33,22,445 4570790 5793163Add:1) Depreciation 28,65,000 2435250 20699632) Prilim. Exp. W/Off 100,000 100000 1000003) Transfer to GR 55,011.13 86219.75 116779.14) Transfer to DRF 11,22,000 1122000 11220005) Total fund Raised 2,38,00,000 0 0Total Inflow 3,12,64,456 8314260 9201905Less:Total Capital Expenditure 1,96,00,000Dividend Paid 8,33,000 1666000 1666000Dividend Tax Paid 1,24,950 249900 249900Transfer to DRF 11,22,000 1122000 1122000Transfer to GR 55,011.13 86219.75 116779.1Investments 50,00,000 2000000 3000000Total outflow 2,67,34,961 5124120 6154679Opening Balance 0 4529495 7719635Surplus 45,29,495 3190140 3047226Closing Balance 45,29,495 7719635 10766861

Key Information

BUSINESS PLAN (E-knowledge Sharing)