Dunphy Associates Innovation Training Brochure 2017

©DunphyAssociates 1997-2017

Innovation Education Brochure

2017 www.dunphy-associates.com

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NEW for 2017 Minimum Viable Innovation Strategy page 4 How to Collaborate with Start-Ups page 6 Build Compelling Value Propositions page 10

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©DunphyAssociates 1997-2017 2

Our Innovation Education portfolio helps to close your Innovation Gap…

According to McKinsey, only 6% of US CEO's are satisfied with their Innovation Performance – and the stats don’t look any

better elsewhere. Growth has slowed, competition increased and

product-cycles decreased; innovation has

become the dominant boardroom mantra but

heightened expectations are not being met.

Without a transformation in innovation skills &

capabilities it is not possible to Close the

Innovation Gap but only deliver marginal

improvements on ‘business as usual’.

In this brochure, you’ll find a range of Innovation workshops that enable Innovation Strategy,

Transformation & Management. They provide the knowledge, tools & frameworks essential to

closing the Gap between Innovation expectations and Performance and making Innovation the

norm, rather than the exception.

What’s New for 2017?

We’ve been enabling innovation for 20 years but each

year brings new challenges and opportunities for us and

our clients.

This year we’ve partnered in the areas of Open

Innovation, Disruptive Innovation & Marketing to co-develop and deliver 3 new workshops. We

have also launched our Minimum Viable Innovation Strategy workshop - something we believe

every organisation should have, regardless of size or industry.

As Digital Innovation Platforms & Tools become more common we continue to integrate them into

our consulting & training to ensure you benefit. Let us know what you think, and what else is

missing!

Brendan DUNPHY


Innovation Education Workshops

Title Duration Page Partners

Innovation

STRATEGY

Develop a Minimum Viable Innovation Strategy

1-3 days 4

Innovation TRANSFORMATION

& CAPABILITIES

7 Ways to Innovate

1-2 days 5

How to Collaborate with Start-Ups

1 day 6

The Language of Disruption

1-2days 7

Influencing 1-2 days 8

Creativity 1-2 days 9

Build Compelling Value Propositions

2 days 10

Innovation MANAGEMENT

Improve Innovation Performance

2 days 11

Notes:

1. All the above are offered In-house. We occasionally run Public versions – contact us for details.

2. All workshops are modular and can be combined to create bespoke workshops or a

complete Innovation Programme, either standalone or as a component of a leadership or executive or graduate programme. Details on request.

3. Delegate attendance certificates are available for all workshops.


STRATEGY: Develop a Minimum Viable Innovation Strategy (MVIS)

Overview

Dissatisfied with innovation performance? Too

often innovation is a fragmented and

unfocused activity. A Minimum Viable

Innovation Strategy ensures disparate

investments & activities are integrated,

focused and coherent, improving impact &

ROI and reducing risk & frustration.

Who should attend

C-level and senior management, strategists,

R&D and Business Unit/Functional leaders

who recognise they need to improve

innovation performance.

Outline of Major Sessions

1. MINIMUM VIABLE INNOVATION STRATEGY (MVIS)

What is a MVIS & why is one required?

What are the major building blocks?

A framework for creating a MVIS

2. DISRUPTION

What is Disruption & what are the major

disruptive trends & their potential impact?

Opportunity or Threat; assessing

Disruption – a high-level tool

Crafting a strategy to counter or embrace

Disruption

3. CULTURE

The role of Culture in encouraging or

inhibiting innovation

The Culture Diagnostic, the 4 basic

archetypes of innovation culture with

examples

Transitioning from the Culture you have, to

the one you need

4. CAPABILITIES

What are Innovation Capabilities and how

do they map to different Innovation

approaches?

Assessing Innovation Capabilities, existing

& required

Two halves of the same equation; aligning

Capabilities & Culture

5. A 3 HORIZON PORTFOLIO

Reducing Risk & improving outcomes;

ensuring a balanced portfolio over time

Examples & Best Practice from several

industries

Mapping & analysing your existing portfolio

6. BEYOND THE STRATEGY – INTEGRATING &

CASCADING ACROSS THE ORGANISATION

The growing role & value of strategy

execution tools & software

What will you be able to do after participating?

Understand the major building blocks of a

MVIS, their value and how they interact –

disruption, culture, capabilities, portfolio & IP

Apply the MVIS framework for your company,

business unit or function


TRANSFORMATION: 7 Ways to Innovate

Overview

Every company has a preferred way to

innovate but is it the best, or only one? This

workshop takes a close look at 7 major ways

to innovate and explores the strengths &

weaknesses of each, helping you to evolve &

expand the way you innovate.

Who should attend

Innovation management, strategists, R&D,

Product and Business Unit/Functional leaders

who recognise they need to adopt other

approaches to improve innovation

performance in a changing world.


1. DISRUPTIVE INNOVATION

What is Disruption Innovation & what are

the major disruptive trends & their

potential impact?

Opportunity or Threat? - assessing

Disruption, a high-level tool

2. BUSINESS MODEL INNOVATION

What is Business Model Innovation, and

why now? A brief history

Understanding your Business Model, and

the 20+ alternatives

Assessing if Business Model Innovation is

for you – strengths, weaknesses,

capabilities & constraints

3. OPEN & COLLABORATIVE INNOVATION

What are Open & Collaborative

Innovation, how do they emerge and how

do they differ?

A few leading examples, strategic &

tactical

Assessing if Open & Collaborative

Innovation is for you – strengths,

weaknesses, capabilities & constraints

4. CUSTOMER-LED INNOVATION

What’s new with Customer-Led

Innovation?

Assessing where Customer-Led Innovation

makes sense – strengths, weaknesses,

capabilities & constraints

5. LEAN INNOVATION

What is Lean, and why now? A brief

history

Some examples from around the world

Assessing if Lean is for you – strengths,


6. FRUGAL INNOVATION

What is Frugal, and why now? A brief

history

Some examples from around the world,

East & West

Assessing if Frugal is for you – strengths,


7. START-UP COLLABORATION

What sets Start-Up’s apart and what can

we learn from them?

Alternative approaches to working with

Start-Up’s

A case study in Start-up collaboration -

100 Open Start-ups


Understand the value, challenges &

capabilities of each approach

Decide on which you should be exploiting to

achieve your innovation goals and what needs

to be done to adopt

NOTE: EACH OF THESE 7 SESSIONS IS ALSO

AVAILABLE AS A ONE DAY WORKSHOPS. CONTACT

US FOR DETAILS


TRANSFORMATION: How to Collaborate with Start-Ups (with 100 Open Start-Ups)

Overview

Start-ups are now evident in every sector &

market and an increasing source of ideas,

assets and talent for corporations, both large

& small. This workshop is designed for

companies wanting to know how to identify &

work with Start-Up’s, accelerate innovation

and ensure sustainable advantage for both

parties.

Who should attend

Innovation management, strategists, R&D,

Product and Business Unit/Functional leaders

wanting to engage with Start-Up’s for the first

time or improve existing relationships and

returns.


1. THE START-UP ECO-SYSTEM

A brief history of the cult of Start-Up’s

How a Start-Up emerges, grows &

disappears – some case studies

What Start-Up’s look for when

Collaborating

2. CORPORATE VENTURE CAPITAL (CVC)

What is Corporate Venturing and why now?

From Standalone to Integrated: alternative

CVC models

Is it for you? A framework to decide

3. ENGAGING THE BUSINESS

How to develop a Start-Up Strategy

Engaging the Business: key to success

Managing the process, change & transition

4. IDENTIFYING START-UPS

Setting the goals & defining the target

profile

Choosing from the alternative channels

Engaging the Start-Up

5. 100 OPEN START-UPS

Introduction to 100 Open Start-ups

Evaluating a Start-up

Hands-on exercise & feedback


Understand the Start-Up eco-system, where

companies can participate and the major

opportunities & challenges that exist

Craft an initial Start-Up collaboration strategy

Participate in the 100 Open Start-Up’s

movement


TRANSFORMATION: The Language of Disruption

Co-presented with Marc DOWD of ManagedDisruption.com

Overview

The 2016 World Economic Forum global

survey on The Future of Jobs identified that

an ’insufficient understanding of disruptive

change’ was the single biggest challenge

faced by corporations today. Only doing what

you always do leaves you open to disruption.

It is possible to harness disruptive innovation

but you need to understand the causes and

factor disruption into your strategy.

Who should attend

Senior management, innovation

management, strategists, R&D, Product and

Business Unit/Functional leaders (both front &

back office) wanting to understand the

opportunities & threats disruption presents.


1. ONLINE ASSESSMENT & LAUNCH

An individual perspective on disruptive

innovation – the pre-workshop assessment

Setting disruption in context – the “why”,

“why now” and “why me” of the process

2. DISRUPTION & WHY IT MATTERS

The Fourth Industrial revolution & the

increasing impact of disruption

Is ignoring disruption an option?

Assessing the impact & risks of disruption

3. THE VECTORS OF DISRUPTION DEFINED

Where do vectors of Disruption come from?

Reverse engineering successful innovation

Applying Vectors of Disruption

4. CASE STUDIES - TECHNOLOGY, SOCIAL &

ECONOMIC

Learning from ‘Waves of Change’

The Social element of Disruption

The Economics of Disruption

5. YOUR COMPANY/INDUSTRY ASSESSMENT

Resisting Disruption- the forces at play

Vectors emerging in your industry

Understanding your capability to disrupt

6. THE DISRUPTIVE TOOLKIT (2-DAY ONLY)

7. CASE STUDIES & PITFALLS TO AVOID (2-DAY ONLY)

8. CREATING A DISRUPTIVE VISION (2-DAY ONLY)


Summarise the disruptive forces that most

impact your industry & company

Assess the major opportunities & threats

Create an initial Disruption Strategy to

educate & engage others across the

company

NOTE: YOU CAN DOWNLOAD A PDF WITH

DETAILED OUTLINES OF BOTH 1 AND 2 DAY

VERSIONS OF THIS WORKSHOP AT …


CAPABILITIES:

Influencing

Overview

How well equipped are you to sell your ideas

& projects to peers and senior managers?

Improved personal influencing skills could

make the difference between success and

failure. This workshop uses videos, exercises,

personal & group work to provide the

knowledge & tools to profile and focus your

influencing capabilities.

Who should attend

Whether corporate or Start-Up, those seeking

to develop, position and sell an idea but

realising they lack some of the skills essential

to communicating with their peers, senior

management or other stakeholders.


1. THE ROLE & PURPOSE OF INFLUENCE

Secrets from the Science of Persuasion

Group Dynamics

2. HOW WE INFLUENCE, AND ARE INFLUENCED

The central role of Trust

The Outcomes of Influence - Resistance,

Compliance & Commitment

3. THE 5 STEP APPROACH TO INFLUENCE

Engage, Listen, Frame, Envision & Commit

THE INFLUENCING MODEL & TOOLS

6 Tools, 4 Domains, 11 Tactics, 5 Styles &

6 Assets

4. YOUR PERSONAL INFLUENCING PROFILE

The Skills assessment

5. CREATING A COMPELLING POINT OF VIEW

The Art of Communication

Active Listening & Precision Questioning

Interpreting Body Language

6. MANAGING STAKEHOLDERS

The Golden Circle

A 4-Step Approach

The Power/Interest Grid

SMART Goals

7. ASSERTION & CONFLICT RESOLUTION

Assertion, Non-Assertion & Aggression

Assertive Communication techniques

The 8 types of workplace conflict

Is your Boss a psychopath?

8. A TEAM EXERCISE IN NEGOTIATION

The Rational Negotiator

9. YOUR PERSONAL ACTION PLAN


Create Stakeholder Maps & Influencing Plans

for Ideas & Projects

Actively develop personal Influencing Skills

based on your Influencing Profile & Action

Plan

Understand & apply the major Tools of

Influence as required

INFLUENCE

6 Tools

4 Domains

11 Tactics

5 Styles

6 Assets


CAPABILITIES: Creativity

Overview

“Creativity is thinking up new things. Innovation is doing new things”

Theodore LEVITT

Research shows that most organisations do

not prioritise Creativity, an increasingly

critical skill when it comes to finding better

ideas to drive innovation. This workshop uses

models, games & tools to explore a

understand your creativity profile and expand

creative skills for anyone involved in the

‘fuzzy front end ‘of innovation.

Who should attend

Those seeking better ideas and tools to

understand and improve their creativity

regardless of their level or role within the

organisation or innovation process.


1. DISPELLING THE MYTHS ABOUT CREATIVITY

What is Creativity & why is it important to

Innovation?

Building and running an ideas factory

We are all creative now!

2. THE 3 COMPONENTS OF CREATIVITY

Action, Connection & Deviation

Do, Glue, Skew

Convergence

3. 3 CREATIVITY EXERCISES

Individual & Group

4. 8 CREATIVE TYPES

Creator, Dreamer, Wildcard, Mimic,

Producer, Complicator, Crazy, Consumer

5. ASSESSING YOUR PERSONAL CREATIVITY PROFILE

6. A 4-STEP APPROACH TO CREATIVITY

Explode

Connect

Configure

Apply

7. A TEAM-BASED CREATIVITY PROJECT

Learning to be creative

Building and running an ideas factory

Analysing the innovation fulcrum


Understand the importance of Creativity to

improving Innovation Performance

Understand your personal Creativity

Profile/Type and Preferences

Improve the Quality & Quantity of Ideas you

generate


CAPABILITIES: Build Compelling Value Propositions (CVPs)

Co-presented with Ricky COUSSINS of Cousins Associates

Overview

A failure to deliver or communicate sufficient

value lies at the heart of many unsuccessful

product launches and many portfolios have

too many under-performing products &

services. This workshop provides a

framework, diagnostic & tools to understand

& develop CVPs that resonate with target

clients and deliver competitive advantage. It’s

equally applicable to both Product & Services.

Who should attend

Those involved in product & service

development from across the organisation,

including Marketing, Product Management &

R&D.


1. PRODUCTS & VALUE

Why Products Fail

The role of Value

Defining the Customer

2. THE VALUE PROPOSITION DIAGNOSTIC

Introducing the Tool & the Matrix

Applying the tool - an exercise using one of

your own value propositions

So What? Analysing the results

3. SEGMENTATION & TARGETING

What is Segmentation & Targeting?

How to develop a Market Map &

Segmentation Model

Using the Model to generate a CVP

4. THE ROLE OF CUSTOMER INSIGHT

Who are the Customers?

Identifying & Modelling their un-Met Needs

& Wants

Synthesising the Insights to map the

Customer Journey & deliver the Customer

Story

5. THE CVP FRAMEWORK

Introducing the Framework

A Case Study in its application

Applying the tool - an exercise using one of

your own value propositions

6. MESSAGING & COMMUNICATION

The key rules for communicating a CVP

The Communication Process

An exercise in CVP communication

7. BEST PRACTICE & CASE STUDIES


Use a Framework and Toolkit to develop

Compelling Value Propositions

Use an assessment tool to evaluate your

product portfolios and ‘value leakage’ gaps


MANAGEMENT: Effective Innovation Management (IM)

Overview

Innovation Management (IM) is the end-to-

end direction & coordination of the innovation

process from Ideation through to

Commercialisation. Effective IM is essential to

realising the Business & Innovation Strategy

and its component investments but it needs

active oversight, coordination & management

to succeed.

Who should attend

Those responsible for Innovation Management

or component activities at the Company,

Business Unit or Functional level and those

wishing to adopt a more active & effective

‘hands-on’ approach to IM.


1. WHAT IS IM & WHY IS IT IMPORTANT?

A brief history of IM and some Best

Practice examples

The central role Effective IM plays in

directing Innovation Strategy & improving

Innovation Performance

A glimpse where IM is going

2. ASSESSING YOUR IM PROCESS & IT’S FIT-FOR-

PURPOSE

The role of Business & Innovation Strategy

in focusing & directing IM

Expectations, Governance, Management,

Analytics & Reporting

Effectiveness - a framework for

Assessment & the key challenges

3. AN END-TO-END IM MODEL

Common Features & Key variations

Extending to integrate external partners

The impact of Agile, Open & Collaborative

Innovation

4. ADAPTING IM TO ACCOMMODATE ALTERNATIVE

INNOVATION APPROACHES

7 ways to Innovate – from Disruptive &

Open to Lean & Frugal

Flexing IM to accommodate alternative

approaches

5. ENABLING TOOLS & PLATFORMS

Automating & Integrating the IM Process

Overview of key Digital Tools, strengths &

weaknesses

Vendor presentation & case study (Spigit,

Induct etc.)

6. CREATING YOUR IM ACTION PLAN


Identity critical areas of your IM process to

improve

Leverage industry IM Best Practices

Assess & adopt new IM Tools & Platforms


ABOUT US

WE IMPROVE

INNOVATION

PERFORMANCE - CHEAPER, FASTER,

BETTER

Founded in 1997 to help companies

understand and profit from the Digital

innovation wave, we have evolved to help

Clients transform their innovation strategies,

capabilities and management to thrive in the

era of innovation, startups & disruption.

In 20 years, we have seen multiple waves of

innovation disrupt industries, what they do

and how they do it. These waves will keep

coming, each demanding a response to

survive, and a hidden opportunity for those

that join the dots to thrive.

We pride ourselves on being a more

responsive, flexible and cost-effective

alternative to the major consulting firms in

this space.

INNOVATION DIAGNOSTICS

A Talent development workshop or

programme often emerges from our work in

Innovation Strategy. We employ several

Diagnostic Tools to understand current

performance, define future performance goals

and plan to close the gap. See our website for

further details of this & related services,

including a FREE diagnostic.

WANT TO KNOW MORE?

For further details, pricing or a need’s

analysis please call or email:

UK: +44 (0)790 681 6327

E: [email protected]

EDUCATION FACULTY

Brendan DUNPHY leads the

development & delivery of all talent

development workshops. He has over 25

years’ experience in corporate & start-up

Strategy, Innovation & Talent development.

For more about Brendan see www.dunphy-

associates.com and his LiN profile.

Marc DOWD co-presents the

Disruptive Literacy workshop. He is a former

technology analyst and specialises in helping

companies understand and exploit disruption.

For more about Marc see

http://www.managedisruption.com and his

LiN profile.

Dr. Bruno RONDANI co-presents

the How to Collaborate with Start-ups

workshop. He is a world-renowned expert in

Open Innovation, a VC and founder of 100

Open Startups, a global movement based in

Brazil to connect start-ups and corporations.

For more about Bruno see

www.wenovate.com and his LiN profile.

Ricky COUSSINS co-presents the

Compelling Value Propositions workshop. He

is a well-known marketing guru in the UK

supporting his clients with strategy,

communications & development. For more

about Ricky see http://www.coussins.co.uk

and his LiN profile.

[email protected]

www.dunphy-associates.com

www.dunphy-associates.com

https://fr.linkedin.com/in/brendandunphy

http://www.managedisruption.com/

https://uk.linkedin.com/in/marcdowd

www.wenovate.com

https://br.linkedin.com/in/brunorondani

http://www.coussins.co.uk/

Dunphy Associates Innovation Training Brochure 2017

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Transcript of Dunphy Associates Innovation Training Brochure 2017