Driving Your

Social Strategy

Anthony Shop

Chief Strategy Officer, Social Driver

2 1 J U N E 2 0 1 7

Driving Your Social Strategy

• Embrace People As the New Channel

to make your brand part of their story

• Drive Conversations

by harnessing converging media

• Create Engaging Content

to motivate people to join in

• Activity: 6 E’s of Engagement

Digital

strategy and

creative to

connect with

people today.

PUT PEOPLE AT

THE CENTER

WHAT’S THE

SECRET TO

SOCIAL MEDIA?

GED Grad Day

U N L E A S H I N G T H E E N E R G Y

GED Grad Day

U N L E A S H I N G T H E E N E R G Y

GED Grad Day

U N L E A S H I N G T H E E N E R G Y

PEOPLE ARE THE NEW CHANNEL

To achieve remarkable results,we must unleash

the energy in people.

@afshop @socialdriver

Drive

Conversations

with Converging

Media

TRADITIONAL MEDIA

paid

earned

owned

CONVERGING MEDIA

Change the Equation

D R I V I N G C O N V E R S A T I O N S

O W N E D

M E D I A

Change the Equation

D R I V I N G C O N V E R S A T I O N S

S H A R E D M E D I A

Change the Equation

D R I V I N G C O N V E R S A T I O N S

S H A R E D + E A R N E D

M E D I A

Change the Equation

D R I V I N G C O N V E R S A T I O N S

E A R N E D M E D I A

CONVERGING MEDIA

Create Engaging

Content to Motivate

The 6 E’s of Engagement

S O C I A L M E D I A S T R A T E G Y :

• Elevate

• Empower

• Ease

• Entertain

• Entice

• Educate

#Internet4Schools

E L E V A T I N G Y O U R A D V O C A T E S

#Internet4Schools

E L E V A T I N G Y O U R A D V O C A T E S

#Internet4Schools

E L E V A T I N G Y O U R A D V O C A T E S

STEM Vital Signs

D E S I G N I N G F O R S H A R I N G

The 6 E’s of Engagement

A C T I V I T Y

• Elevate

• Empower

• Ease

• Entertain

• Entice

• Educate

#WhyApply

Sept. 22

ENGAGEMENT IS NOT JUST POSTING.

Elevate, Empower, Educate,Ease, Entertain and Enticeto connect with people.

@afshop @socialdriver

Driving Your Social Strategy

• Embrace People As the New Channel

to make your brand part of their story

• Drive Conversations

by harnessing converging media

• Create Engaging Content

to motivate people to join in

• Activity: 6 E’s of Engagement

Permission Pyramid

Content Traffic Light