Social media conversations for Lipitor

25
This document is proprietary and confidential. Reproduction prohibited. Lipitor Apr 2010 – Apr 2011

Transcript of Social media conversations for Lipitor

Page 1: Social media conversations for Lipitor

This document is proprietary and confidential. Reproduction prohibited.

Lipitor

Apr 2010 – Apr 2011

Page 2: Social media conversations for Lipitor

This document is proprietary and confidential. Reproduction prohibited.

Men

tions

are

in ‘0

0

Top Discussions:•Online purchase from USA is cheap and no prescription is required•Lipitor side effects are painful and usually don’t suit pregnant and new mothers•Lipitor side effects are highest if taken along with medicines to battle HIV/AIDS, heart disease and blood pressure

Page 3: Social media conversations for Lipitor

This document is proprietary and confidential. Reproduction prohibited.

Buying online from USA is cheaper than buying it here

Lipitor’s side effects have made many switch to other brands

Comparison of cholesterol drugs

Duplicate Lipitor concerns

Statin in Lipitor destroys CoQ10

Page 4: Social media conversations for Lipitor

This document is proprietary and confidential. Reproduction prohibited.

Worried about Lipitor being black marketed

Discussions on availability of unadulterated Lipitor

Lipitor needs no prescription

Apple cider vinegar – an natural alternative to Lipitor

Page 5: Social media conversations for Lipitor

This document is proprietary and confidential. Reproduction prohibited.

Top Discussions on competitors:

Baycol:-Less expensive anti-cholesterol drugMore than 100 deaths reported after consumption of Baycol

Altoprev:-Blocks the body’s ability to make cholesterolMost people are affected by nausea, drowsiness

Zocor:-Blocks the production of cholesterolProduces bad body odor

Page 6: Social media conversations for Lipitor

This document is proprietary and confidential. Reproduction prohibited.

Top Discussions:Blogs:Need to have a balanced diet while consuming LipitorComparing Lipitor side affects with other anti-cholesterol drugs

Social Media:Top side effects- memory loss, body pain and skin rashesQueries of drug combinations with Lipitor- Which is safe, which is not?

Men

tions

are

in ‘0

0Mention spread by media for Lipitor in USA

Page 7: Social media conversations for Lipitor

This document is proprietary and confidential. Reproduction prohibited.

Page 8: Social media conversations for Lipitor

This document is proprietary and confidential. Reproduction prohibited.

Page 9: Social media conversations for Lipitor

This document is proprietary and confidential. Reproduction prohibited.

Key Mentions

Page 10: Social media conversations for Lipitor

This document is proprietary and confidential. Reproduction prohibited.

News Mentions

Page 11: Social media conversations for Lipitor

This document is proprietary and confidential. Reproduction prohibited.

News Mentions

Page 12: Social media conversations for Lipitor

This document is proprietary and confidential. Reproduction prohibited.

Australian Mentions

Page 13: Social media conversations for Lipitor

This document is proprietary and confidential. Reproduction prohibited.

Canada Mentions

Page 14: Social media conversations for Lipitor

This document is proprietary and confidential. Reproduction prohibited.

Indian Mentions

Page 15: Social media conversations for Lipitor

This document is proprietary and confidential. Reproduction prohibited.

South Africa Mentions

Page 16: Social media conversations for Lipitor

This document is proprietary and confidential. Reproduction prohibited.

South America Mentions

Page 17: Social media conversations for Lipitor

This document is proprietary and confidential. Reproduction prohibited.

UK Mentions

Page 18: Social media conversations for Lipitor

This document is proprietary and confidential. Reproduction prohibited.

Competitor Mentions:- Baycol

Page 19: Social media conversations for Lipitor

This document is proprietary and confidential. Reproduction prohibited.

Competitor Mentions:- Altoprev

Page 20: Social media conversations for Lipitor

This document is proprietary and confidential. Reproduction prohibited.

Competitor Mentions:- Zocor

Page 21: Social media conversations for Lipitor

This document is proprietary and confidential. Reproduction prohibited.

Blog Mentions

Page 22: Social media conversations for Lipitor

This document is proprietary and confidential. Reproduction prohibited.

Blog Mentions

Page 23: Social media conversations for Lipitor

This document is proprietary and confidential. Reproduction prohibited.

Social Media Mentions

Page 24: Social media conversations for Lipitor

This document is proprietary and confidential. Reproduction prohibited.

Social Media Mentions

Page 25: Social media conversations for Lipitor

This document is proprietary and confidential. Reproduction prohibited.

Microblog Mentions