Driving traffic part 2
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Five Contemporary Ways to Drive Readers to Action – Part 2 of 2
Transcript of Driving traffic part 2
Five Contemporary Ways to Drive Readers to Action – Part 2 of 2
Welcome back… in my last post I talked about the power of e-mail marketing. Ever since the very first mass marketing email in 1978, e-mail marketing has been the
KING of internet marketing.
Keep on reading to discover the last 3 contemporary ways to drive readers to action…
plus a bonus tip!
3. Combine email and social media
Use social media to gain more subscribers to your email
database.
4. Encourage customer engagement
Get creative with email to engage with your audience.
5. Retarget emails based
on site activity
Send out your triggered emails within an hour or so of the trigger event, and clearly outline the action you expect the customer to take.
AND.......
...... The Bonus Tip
Maximize Email Frequency Email subscribers get turned off fast from receiving too much email, and unsubscribe as a result.
Don’t squander email’s potential with boring content that leaves your audience uninspired.
Remember, it costs nothing to get creative on email, but the rewards of an effective email
marketing campaign can be more than you ever expected.
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Office 203, VashiotisBusiness Center, Ag. Andreou& E. VenizelouSt, 3035 Limassol, Cyprus
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