Driving Massive Traffic for

Sales & Lead Generation

In-Depth Discussion of Various Traffic

Sources & Strategies to drive affiliate sales,

such as Facebook, Google, PPC, RTB, and

extending the long tail

Affiliate Summit West 2015 - Las Vegas

Speakers

Ian Fernando

Bryant Hussey

Derek Lester

JJ Alan

Why Paid Traffic Is Better

● Faster Resultso as in data usage and optimization

o Faster Revenue

o Faster Lead Capture

● No Wait for Data

Facebook vs Google vs RTB

● Social Demographics

● Keyword Demographics

● Website Demographics

● BIG DIFFERENCE

● Ad does the Selling

Understanding Traffic Sources

There are several types of traffic sources as we

just mentioned previous. Each source is

different from each other, the data is different

from each other.

Cross Data Contamination

No one source of traffic should be treated as

equal. Google Data shouldn’t be compared to

Facebook data.

Only variable that is consistent is ROI. Is the

traffic source making me money or not.

BIG Volume vs Niche Volume

Volume is base of clicks or even views. CPC vs

CPM. There are marketers that spend 10-100k

a day on ad spend, while there are ones that

concentrate on 100$ a week.

Niche volume are also calculated to the minute

demographic instead of letting the ad earn the

click.

What is a Viable EPC? CTR?

● Care only about ROI

● Create a baseline

“Underdogs of Traffic Sources”

Rev Content

Ad Blade

Taboola

Outbrain

- Managed Traffic Sources

- Post Pay Traffic Costs

Advertising Intelligence

Aggregated Solutions:

WhatRunsWhere.com

AdBeat.com

LotsOfAds.com

SocialAdNinja.com

Advertising Intelligence

Manual:

- Create FB Account for the targeted

demograph your looking for. Or simply use a

family/friend.- Watch newsfeed and right hand side ads

Advertising Intelligence

Manual: Use the new Facebook “Posts Search” type in

keywords like: “Diet” “Weight” “Miracle” “Dr Oz” “Belly”

Advertising Intelligence

Do a simple google search for: “Sponsored by RevContent”

Advertising IntelligenceCreate yahoo account, scroll down… Use browser’s

Search function and type in the word: “Sponsored”

Customer Lifetime Value

Customer Lifetime Value

What is the end-to-end value of your customer

relationship?

How do you increase the lifetime value of your customer?

Customer Lifetime Value

Build Long-Term Relationships & Brand Loyalty

Customer Lifetime Value

Build Long-Term Relationships & Brand Loyalty

● Always have your customers best interest in mind

Customer Lifetime Value

Build Long-Term Relationships & Brand Loyalty

● Always have your customers best interest in mind

● Feel like a partner, not a customer

Customer Lifetime Value

Build Long-Term Relationships & Brand Loyalty

Upsells & Cross-sells

Customer Lifetime Value

Upsells & Cross-sells

● Choose the right products - relevant recommendations

Customer Lifetime Value

Upsells & Cross-sells

● Choose the right products - relevant recommendations

● Relay benefits of additional products

Customer Lifetime Value

Build Long-Term Relationships & Brand Loyalty

Upsells & Cross-sells

Incentives and Rewards

Customer Lifetime Value

Incentives and Rewards

Customer Lifetime Value

Incentives and Rewards

● Free gifts

Customer Lifetime Value

Incentives and Rewards

● Free gifts

● Stay clear of heavy discounts

Customer Lifetime Value

Build Long-Term Relationships & Brand Loyalty

Upsells & Cross-sells

Incentives and Rewards

Superior Customer Service

Customer Lifetime Value

Superior Customer Service

● Phone

Customer Lifetime Value

Superior Customer Service

● Phone

● Email

Customer Lifetime Value

Superior Customer Service

● Phone

● Email

● Social Media

Customer Lifetime Value

Increased Customer Lifetime Value = Increased Revenue