Is Your Content Driving Traffic?
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Is Your Content Driving Traffic? Cell 440-344-5933 [email protected] Presenter: Dana R Zezzo CAS Jetline
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Powerpoint prepared for PPAI Webinar Series. Is your electronic content driving traffic where you want it? Modern content marketing require the ability to heighten the customer experience. Is your marketing telling a consistent story?
Transcript of Is Your Content Driving Traffic?
Is Your Content Driving Traffic?
Is Your Content Driving Traffic?
New World of MarketingElectronic Media
• Is your content telling a STORY?• Is your Website your Foundation?
– If not, what is housing all your information?• IE Press Releases, Specials, New Products, News, Contact
• Are you Heightening the customer experience?• Are you providing the correct PATH?
– Hyperlinks • Using Icons• URLs
EVOLUTION OF THE BUSINESS CARD
ACCESSIBILITY??
EVOLUTION OF THE BUSINESS CARD
Driving Content Using PDF’s
Website
Social Where jpeg is king!
http://www.youtube.com/watch?v=NmQJsRGbGHA
QR Codes
QR Codes
• Goal – take people ALL THE WAY!– Don’t make me work for the information
• Most common mistake– Taking people to the WRONG URL
Incorrect
Correct
Seth Godin Quote“Marketing is no longer about the stuff that you make, but about the stories you tell”
In the social media age, your company must build the best product you can because customers will talk about your products and services on social media platforms and in real life. Without great products, you’ll have trouble selling. Products need stories to provide context and human emotion. They provide the beginning, middle and end.
http://heidicohen.com/seth-godin-7-truths-at-the-heart-of-marketing-how-to-use-them/
So..What's your STORY?
THANK YOU!Presenter:
Dana R. Zezzo Chief Marketing Officer
440-344-5933
Oh and…
http://mashable.com/2013/06/09/perfect-loop-vine/?WT.mc_id=en_my_stories&utm_campaign=My%2BStories&utm_medium=email&utm_source=newsletter
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