Dreamforce 2012: Addressing the Local Blindspot for Merchants
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Transcript of Dreamforce 2012: Addressing the Local Blindspot for Merchants
Addressing the Local Blind SpotAddressing the Local Blind SpotThe Brand Imperative
Neil Crist
Founder & CEO - Venuelabs
@neilcrist @venuelabs
#dflocal
All about Venuelabs
Venuelabs provides local customer intelligence to large brands. They
are a pioneer in the emerging field of location based analytics,
transforming mobile consumer content and activity into actionable
customer insight.
Tracking over 215,000 locations for 1750+ brands in 15 countries
Provide in-store customer perspective and sentiment
Cross functional dashboards inform customer service, marketing,
operations, customer research, competitive intelligence teams
Evolution of Social Sharing – Shifting to Local
2004
Sharing your ideas
Sharing photos,updates
Sharing what you’re doing
Sharing whereyou are
2007 2010+2000
Consumers are Local
Every 24 hours…
You’re Already Local
Consumer Adoption Driving Growth in Mobile Local Data
Brand’s Blind to Local – August 2011
Source: Blind Spot Study, Conducted in August 2011 by Venuelabs.
Blind Spot Avg
70%
Blind Spot Refresh – Sept 2012
Source: Blind Spot Study, Conducted in August 2011 by Venuelabs.
Blind Spot Avg
81% +11%
- 3%
+ 4%
+ 14%
+ 15%
+ 28%
79%
80%
82%
78%
90%
67Of the photos being shared on the web
today have been tagged with location.
PERCENT
A Picture is Worth a Thousand Words
Local Informs Across Functions
Integrated Local Listening
Michelle BakvaMichelle Bakva
Marketing Manager
National Veterinary Associates
John TrautmanJohn Trautman
Vice President
Emerald City Smoothie
Thank you.Thank you.www.venuelabs.com/snapshot
@neilcrist @venuelabs
#dflocal
Neil CristNeil Crist
Founder & CEO
Venuelabs
@neilcrist @venuelabs
Founder & CEO
Venuelabs
@neilcrist @venuelabs
Panelist Presentation