Dreamforce 15 Keynote

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    Get Ready fora New Kind of

    Customer

    SuccessNew Products, Highlights,

    and Innovations from

    Dreamforce 2015

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    But this is no ordinary business conference or presentation.Dreamforce is the worlds largest software conference, and

    attending Dreamforce is an experience like none other. The

    products revealed at Dreamforce push the boundaries ofwhats possible with cloud technology. At Dreamforce 15, Salesforce shared a vision for a newkind of customer success. This vision is built on our CustomerSuccess Platform, which includes both technology andpeople to help you be successful. This e-book shares the highlights from Dreamforce to bringyou up to speed on everything new and important from

    Salesforce. This year, with Lightning Experience, SalesforceIQ,and IoT Cloud, theres more innovation to discover than everbefore. Each chapter will show you the latest product releasesand innovations that were announced on stage. Youll alsogain a deeper understanding of the technology, business,and philanthropic models that drive our success as well asthe cloud, mobile, social, and data-science revolutions thatpower it all.

    Every year since 2003, Dreamforce takes overSan Francisco and Salesforce delivers their vision

    and new innovations.

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    1 2 3CloudLeadership ProductInnovation CustomerSuccess

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    Our mission from day one was to be a cloud-computing pioneer and

    evangelist. The industry has moved forward, from mainframes to

    client/server and from client/server to the cloud. Were excited to be

    MAINFRAME

    1960s

    CLIENT/SERVER

    1980s

    CLOUD

    Today

    celebrating 16 years of customer success. We attribute this success to

    our innovation and focus on a new technology model, a new business

    model, and a new philanthropic model.

    Pioneers and Evangelists

    OUR MISSION:

    Cloud Leadership Product Innovation Customer Success

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    MOST TRUSTED ENTERPRISE CLOUD

    Security | Availability | Performance

    SCALABLE METADATA PLATFORM

    Rapid Customization

    MULTITENANT CLOUD

    Speed & Innovation

    Our technology model is built on a multitenant cloud. Just

    like an apartment building where many tenants share the

    building infrastructure, but have privacy from other tenants

    our trusted cloud allows secure sharing of IT resources

    Multitenant Cloud Computing

    NEW TECHNOLOGY MODEL:

    among applications and customers. The end result: Our

    technology model lets our customers run their businesses

    faster, with rapid customization thats fully scalable, all built

    on the worlds most trusted cloud.

    Cloud Leadership Product Innovation Customer Success

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    JOMOUSSELLI

    CEO and Co-Founder

    JEREMYSTOPPELMAN

    CEO

    BARBARAAGO GLIA

    Global Headof E2E Marketing forCorporate Payments

    LOICVIE NNE

    Vice President

    37%INCREASE IN CUSTOMER

    REVENUE GROWTH

    Focused onCustomerSuccess

    NEW BUSINESS MODEL:

    Our business model hinges on customer

    success, so were successful when our

    customers are successful. On average,

    our customers see a 37% increase in

    revenue growth with Salesforce. With

    our subscription pricing, youre paying

    for what you actually use, and our Global

    Customer Success team ensures that

    you get the most out of your Salesforce

    instance. Our broad app ecosystem and

    community also help you learn from the

    successes of other Salesforce customers.

    Cloud Leadership Product Innovation Customer Success

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    6th Largest Software Company in the World

    $1.51B

    17k

    FY15Q2 REVENUE

    EMPLOYEES

    CLOUD LEADER: CUSTOMER SUCCESS DRIVES OUR SUCCESS

    Thanks to our customers, our company has thrived since we were

    founded in 1999 were now the sixth-largest software company, on

    track to be the fourth largest in 2016. In addition to debuting on the

    Fortune 500 list in 2015, Forbes named us one of the worlds most

    innovative companies ve years in a row, and Fortune has annually

    named us one of the 100 best companies to work for since 2008.

    Cloud Leadership Product Innovation Customer Success

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    New Philanthropic Model 1:1:1

    1% TIME = 1.1M+ Service Hours1% EQUITY = $100M+ Grants1% PRODUCT = 26K+ Nonprot Organizations

    $250M Donated Product

    Our 1:1:1 philanthropic model means we give 1% of our time, 1%

    of our product, and 1% of our equity back to the community. We

    created the Salesforce Foundation to integrate giving back into our

    business model. The Salesforce Foundation is based on a simple idea:

    Leverage Salesforces people, technology, and resources to help improve

    communities around the world. We call it the 1:1:1 model, and its a core

    element of our company culture and priorities.

    PLEDGE1PERCENT.ORG

    Cloud Leadership Product Innovation Customer Success

    http://www.pledge1percent.org/http://www.pledge1percent.org/
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    1 2 3CloudLeadership ProductInnovation CustomerSuccess

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    The Connected WorldA technology revolution is all around us, and

    its visible in the screens we tap, the ways we

    connect, and the connected objects we use.

    When you consider that 6 billion smartphones

    and 76 billion connected things will exist by

    2020, theres no denying it: mobile, social, data

    science, and the Internet of Things are helping

    technologists build a connected world like

    weve never seen.

    The cloud makes it all possible by making

    data available and providing a platform for new

    apps to get up and running quickly. In fact,

    85% of new apps are now developed for the

    cloud. It all comes back to data and theres an

    unfathomable amount of it, with 90% of the

    worlds data created in the last 12 months.

    90%of the worlds datawas created in

    the last 12 months

    75Bconnected thingsby 20206B+

    smartphonesby 2020

    85%

    3B+

    of new apps now

    developed for

    the cloud

    social media

    users by 2020

    EVERYTHING AND EVERYONE IS CONNECTED

    Cloud Leadership Product Innovation Customer Success

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    The Internet of Customers

    Behind every thingis a customer

    So whats possible in this new connected world? Weve moved

    from connected terminals and PCs to whats widely known

    as the Internet of Things, where billions of connected things

    connect to just as many people. But now, its time to see the

    Internet of Things in a new way: as the Internet of Customers.

    After all, behind every thing is a real customer and behind

    every customer should be a personal interaction, coming

    through the right channel at the right time.

    Cloud Leadership Product Innovation Customer Success

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    90%

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    Developers

    Community

    MVPs

    SystemIntegrators

    IoTIoT

    ISVs

    Admins

    We ARE a Customer Success Platform

    Whats the answer to these criticaldata and customer gaps, and howdo you move to the Internet ofCustomers? You need a CustomerSuccess Platform, and thats what

    Salesforce provides. Our Customer Success Platformincludes sales, service, marketing,community, analytics, and apps.No matter where your business istrying to grow, a customer successmanager can meet you wherever youare. Independent software vendors,

    developers, and our community helpyou take Salesforce to the next level,and we consistently recognize MVPswho represent what our communityis all about. All of these componentstogether comprise the CustomerSuccess Platform.

    GET READY FOR A NEW KIND O F CUSTOMER SUCCESS

    Cloud Leadership Product Innovation Customer Success

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    Meet the New Salesforce

    Cloud Leadership Product Innovation Customer Success

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    EXPERIENCE, EXCHANGE, PLATFORM

    LIGHTNING EXPERIENCE

    Meet the new Salesforce

    LIGHTNING EXCHANGE

    50+ all-new partner components

    LIGHTNING PLATFORM

    Build and customize with drag and drop

    First in our product innovation lineup announced at

    Dreamforce 15: the long-awaited Salesforce Lightning.

    Lightning is a completely new Salesforce experience, from

    opening the Sales Cloud app to building on our platform.

    Lightning has three components to make it easier

    than ever to use Salesforce, benet from our partner

    ecosystem, and build customized apps: the Lightning

    Experience, Lightning Exchange, and Lightning Platform.

    The Lightning Experience is what youll notice

    immediately when logging into Salesforce. The LightningExchange allows you to benet from the next generation

    of enterprise apps through thousands of our partners.

    And the Lightning Platform empowers anyone to easily

    create modern, intelligent enterprise apps.

    What is Lightning?

    LEARN MORE

    Cloud Leadership Product Innovation Customer Success

    https://www.salesforce.com/form/demo/crm-sales-demos.jsp?d=70130000000Yusg&internal=truehttps://www.salesforce.com/form/demo/crm-sales-demos.jsp?d=70130000000Yusg&internal=true
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    LEARN MORELEARN MORE

    New Salesforce Vertical Apps

    SALESFORCE HEALTH CLOUD

    With Salesforce Health Cloud, you can access complete

    patient proles with integrated data from EMRs andwearables, make smarter care decisions with alerts

    and prioritized tasks, and engage with providers and

    patients easily on any deviceall from the powerful

    Salesforce platform.

    SALESFORCE FINANCIAL SERVICES CLOUD

    Clients across all generations are increasingly social, mobile

    and connected. They want a collaborative relationship withnancial advisors. With Salesforce Financial Services Cloud,

    the client relationship is at the core of every interaction.

    Advisors receive proactive insights that accelerate

    productivity, access rich client information to form

    personalized relationships across the household, and

    can engage and collaborate with clients from any device.

    BUILT WITH SALE SFORCE LIGHTNING

    Cloud Leadership Product Innovation Customer Success

    http://www.salesforce.com/industries/financial-services/financialservices-cloud/http://www.salesforce.com/industries/healthcare/overview/http://www.salesforce.com/industries/healthcare/overview/http://www.salesforce.com/industries/financial-services/financialservices-cloud/
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    Introducing

    Relationship intelligence for every salesperson

    Cloud Leadership Product Innovation Customer Success

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    Introducing SalesforceIQ

    LEARN MORELEARN MORE

    SALESFORCEIQ FOR SALES CLOUD

    Sales Cloud is the go-to app for millions of sales reps around

    the world. Now with Salesforce IQ for Sales Cloud, the worldstop CRM is more intelligent and intuitive. SalesforceIQ for

    Sales Cloud works with every type of customer data including

    calendar, email, social, transaction, and more to provide a

    predictive and data-centric sales experience. Sales reps can

    move from logging to automating; reactive to proactive; and

    relationship management to true relationship intelligence.

    SALESFORCEIQ FOR SMALL BUSINESS

    Any company with customers can benet from customer

    relationship management, and increasingly, small businessesare relying on the power of CRM platforms to grow. Small

    businesses have smaller team sizes to match and no time to

    waste. Introducing SalesforceIQ for Small Business, which is an

    intelligent CRM soution right out of the box. That means small

    business owners can spend less time setting up and managing

    a CRM platform and more time driving leads and revenue.

    Cloud Leadership Product Innovation Customer Success

    http://www.salesforce.com/sales-cloud/crm-email-connector.jsphttp://www.salesforce.com/salesforceiq/overview/http://www.salesforce.com/salesforceiq/overview/http://www.salesforce.com/sales-cloud/crm-email-connector.jsp
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    T H U N D E RIntroducing the IoT Cloudpowered by

    Cloud Leadership Product Innovation Customer Success

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    DELIVERING PRECISION ENGAGEMENT

    Introducing IoT Cloud:Powered by Thunder

    Its time for a revolution in how we perceive

    and process data. If businesses want to

    translate trillions of data points into real

    human interactions, they must begin tosee the Internet of Customers beyond the

    Internet of Things. Welcome to IoT Cloud,

    powered by Thunder.

    IoT Cloud rst uses real-time data

    processing at massive scale and speed. Then,

    the intelligent rules engine filters data through

    engagement rules to discern exactly what

    the next-step interaction with each single

    customer should be. The result is 1-to-1

    customer engagement through Salesforce, allpowered by Thunder.

    LEARN MORE

    Cloud Leadership Product Innovation Customer Success

    http://www.salesforce.com/iot-cloud/http://www.salesforce.com/iot-cloud/
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    1 2 3CloudLeadership ProductInnovation CustomerSuccess

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    IoTIoT

    SALES CLOUD

    NEW: The LightningExperience enablesproductive,personalized selling.

    SERVICE CLOUD

    NEW: The LightningService Consoleenables intelligenceand speed.

    IoT CLOUD

    NEW: Processcustomer dataintelligently atmassive scale.

    APP CLOUD

    NEW: Build anyapp, fast. Focuson innovation, notinfrastructure.

    MARKETING CLOUD

    NEW

    : Connectevery interaction onevery stage of thecustomer journey.

    ANALYTICS CLOUD

    NEW: Sales andservice analyticsdeliver real-timeinsights.

    COMMUNITY CLOUD

    NEW

    : Grow withE-commerce forCommunitiesand LightningComponents.

    Innovation Across theCustomer Success Platform

    Cloud Leadership Product Innovation Customer Success

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    service cloud

    LIGHTNING SERVICE CONSOLE NEW

    Empower agents with intelligence and speed

    SERVICE FOR APPS NEW

    Embed personalized, in-context support

    SERVICE WAVE ANA LYTICS NEW

    Fuel smarter service with instant insights

    #1 CustomerService Platform

    Cisco resolves 600,000 cases per

    quarter with Service Cloud.

    At Dreamforce, we unveiled the all-new LightningService Console. Empower customer service agents withunprecedented data and speed through Lightning. Alsonew is Service for Apps and Service Wave Analytics, soeveryone in your customer service department can managetheir part of the customer experience more intelligently.

    ELLORA SENGUPTA

    Sr. Manager, Service IT

    LEARN MORE

    Cloud Leadership Product Innovation Customer Success

    http://www.salesforce.com/service-cloud/overview/http://www.salesforce.com/service-cloud/overview/
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    analytics cloud

    WAVE APPS FOR SALES AND SERVICE NEW

    Make data-driven decisions, faster

    WAVE ACTIONS NEW

    Instantly take action on any data

    MOBILE ANALYTICS

    Get answers on any device

    The Next Wave ofAnalytics

    New Sales and Service analytics make AnalyticsCloud even more powerful its the next wave ofanalytics. With our open Wave platform and ecosystem,everyone can benet from a faster path to insight.

    Analytics across sales, service, and

    marketing for 3,000 employees.

    HEMANG MEHTA

    Sr. Manager, Sales IT

    LEARN MORE

    Cloud Leadership Product Innovation Customer Success

    http://www.salesforce.com/analytics-cloud/overview/http://www.salesforce.com/analytics-cloud/overview/
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    cloudppa

    BUILD ANY APP, FAST

    Focus on innovation, not infrastructure

    EMPOWER EVERYONE

    Point-and-click application development

    MOST TRUSTED PLATFORM

    Run all your apps in the cloud

    #1 Cloud AppDev Platform

    Salesforce App Cloud puts the power of app developmentin everyones hands. Now, its even easier to build any app,fast, with our trusted platform. New in 2015 is an evensimpler way to build innovative apps for your company.Make a custom app to address your business needsprecisely with App Cloud.

    Ciscos 50,000+ employees move at

    the speed of business with App Cloud.

    JYOTSNA KHANDEKAR

    IT Analyst

    LEARN MORE

    Cloud Leadership Product Innovation Customer Success

    http://www.salesforce.com/platform/overview/http://www.salesforce.com/platform/overview/
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    CISCO PARTNERS WITH SALESFORCE TO POWER

    THE INTERNET OF EVERYTHING.

    Since 1984, Cisco has been in the business of connectingpeople and today, more than three-quarters of theworlds Internet trac ows through Cisco systems. Driven

    by a love of the customer and a passion for innovation,

    Cisco uses Salesforce to transform how millions of peopleconnect, communicate, and collaborate.

    Salesforce is the platformthat our teams rely on everyday in the feld. CHUCK ROBBINS, CEO

    Cloud Leadership Product Innovation Customer Success

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    marketing cloud

    REAL-TIME CUSTOMER JOURNEYS

    Connect every interaction

    PRECISION MARKETING

    Predict and personalize content

    EVERY CHANNEL, EVERY DEVICE

    Email, mobile, social, ads, and Web

    #1 MarketingApplication

    Reach customers on every channel (email, mobile, social,ads, and Web) and on any device. Updated for 2015is Marketing Cloud Connect, which lets you integrateMarketing Cloud data and audiences with Sales Cloudand Service Cloud.

    Western Union personalizes content for

    every customer.

    TERESA CHIPPS

    VP, Retail Marketing

    LEARN MORE

    Cloud Leadership Product Innovation Customer Success

    http://www.salesforce.com/marketing-cloud/overview/http://www.salesforce.com/marketing-cloud/overview/
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    community cloud

    E-COMMERCE FOR COMMUNITIES NEW

    New channel for growth

    LIGHTNING COMMUNITY BUILDER NEW

    Fast, with new drag-and-drop capabilities

    PRECISE CONTENT

    Personalized recommendations

    #1 CommunityPlatform

    New for Community Cloud in 2015: E-commercefor Community, which serves as a new channel forcommunity monetization and growth. We also launchedLightning components for Community Cloud to developcommunity-centric apps with point-and-click functionality.

    Western Union connects to its 500,000

    agents through Community Cloud.

    MARTHA GARCIA

    Account Manager

    LEARN MORE

    Cloud Leadership Product Innovation Customer Success

    http://www.salesforce.com/communities/overview/http://www.salesforce.com/communities/overview/
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    WESTERN UNION HELPS CUSTOMERS WORLDWIDE

    MOVE MONEY FOR BETTER WITH SALESFORCE.

    Every day, Western Union handles 29 transactions persecond, serving customers in more than 200 countries.

    With Salesforce, the company is more eective than ever.

    Salesforce helps WesternUnion efficiently movemoney for our customers

    around the world. HIKMET ERSEK, CEO

    READ MORE

    Cloud Leadership Product Innovation Customer Success

    http://www.salesforce.com/customers/stories/western-union.jsphttp://www.salesforce.com/customers/stories/western-union.jsp
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    See you next Dreamforce!A combination of leadership, innovation, customersuccess, and giving back is what makes Salesforceunique. At Dreamforce 15, Salesforce delivered moreinnovation than ever before with the announcements ofLightning Experience, SalesforceIQ, and IoT Cloud. Not

    to mention, we gave back in even more exciting ways,with the biggest book drive ever hosted at Dreamforce. Dreamforce is all about showcasing our latest productannouncements and innovations, and through all thenews outlined in this e-book, we hope its clear that weat Salesforce are committed to your success.

    Learn moreabout how Salesforce can transformyour business.

    Cloud Leadership Product Innovation Customer Success

    http://www.salesforce.com/http://www.salesforce.com/
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    thank y u