Social Media Review

May 2011 – July 2011

+

= Increased followers Increased discussion Enhanced thought-leader presence Analytics monitoring Incorporated Instagram, Foursquare

As of May 16, 2011

@DoubleDutch had

323 followers

January……………………..6 tweets February……………………4 tweetsMarch…………………………1 tweet April………………………..11 tweets

2011 @DoubleDutch Tweets

According to tweetstats.com statistics obtained on May 18, 2011…

On average, @DoubleDutch was tweeting

1.9 tweets per day and only 15 tweets per month

What @DoubleDutch was tweeting per day…Is the recommended tweeting frequency per hour.

That seems a little extreme…And increasing too drastically for a small company could lower productivity.

Data courtesy of Dan Zarrella

***@megankdoyle started working @doubledutch on May 16, 2011

Tweets increased from 11 tweets in April to 81 tweets in May.

Followers increased from 284 followers on May 1 to 362 followers on May 31.

***spike of tweets from June 20-23 due to product launch push

Tweets increased from 81 tweets in May to 193 tweets in June.

Followers increased from 363 followers on June 1 to 402 followers on June 30.

Tweets took a drop after product launch: 193 tweets in June to 101 tweets from July 1-28.

Even still, followers increased from 403 followers on July 1 to 431 followers on July 28.

***@megankdoyle acquired statistics for @doubledutch on July 28, 2011

During the duration of @megankdoyle’s internship, the follower base @DoubleDutch increased from

323 followers on May 16th to 431 followers on July 28th.

That is a 33% increase.

Increased followers by:-Frequency of tweets-Focused tweet content-Consistently prompt response time

Free analytics sites:

• Twittercounter.com• Tweetstats.com• Tweetyam.com• Tweetpsych.com• Socialblaze.com

Image courtesy of: http://webpromoexpert.com/blog/wp-content/uploads/2011/06/analytics.jpg

TWITTER: @DoubleDutchRECOMMENDED FUTURE COURSE OF ACTION:

Upgrade to twittercounter.com premium account**Benefits: up to 1 years of stats, stats updated every hour, @mentions and retweets, premium dashboard, excel export option

Continue using Instagram, FoursquarePay attention to plateaus (I definitely saw one within the last two weeks of monitoring)

Discuss with GMG for good social media campaignsCreate DoubleDutch hashtags - #hyveenterprise #DD4all etc…Make it about a person, not a business. People don’t want to interact with a company- they want human interaction

Tweets by others in the office (transparency)Replies to others

Facebook Review

Date Daily Active Users Weekly Active Users Monthly Active Users

May 16, 2011 4 10 60July 26, 2011 21 156 289

**Data obtained May 16th and July 28th

**600% increase from 3/5/2011 – 5/15/2011

USERS

What kind of Facebook posts did DoubleDutch use to increase “Likes?”

**Data from 5/18/2011 – 7/28/2011

10%

52%4%

27%

8%

Interactive Posts Links Events Photos Videos

INTERACTIONS

**increase from 3/5/2011 – 5/15/2011

Data courtesy of Dan Zarrella

The fine print says “The data indicates that about 0.5 posts per day (1 post every 2 days)

will achieve the most likes on Facebook.”

On May 16, 2011, DoubleDutch Facebook page had 100 likes.

By July 26, 2011, the page had 126 likes.

That is an 26% increase.

Facebook: DoubleDutchRECOMMENDED FUTURE COURSE OF ACTION:

Monitor “Insights” analytics (provided for free by Facebook)Consider adding Review Page or Discussion Board to promote “fan” interactionContinue posting Instagram photos

This gives the office personality – much needed human interaction

Support Twitter postsDo not post everything from Twitter onto Facebook, but choose the most influential Twitter post from the day.

Again, make it about a person, not a business. People don’t want to interact with a company- they want human interaction.

Post about people in the office: office blogs from all members, team events, etc.

See you later, @DoubleDutch!