Eric Garcetti Mayor

May 23, 2016

Honorable Members of the City Councilc/o City ClerkCity Hall, Room 395

Honorable Members:

Subject to your confirmation, I have reappointed Ms. Donna Choi to the East Los Angeles Area Planning Commission for the term ending June 30, 2021. Ms. Choi’s current term expires on June 30, 2016.

I certify that in my opinion Ms. Choi is qualified for the work that will devolve upon her, and that I make the appointment solely in the interest of the City.

Sincerely,

-ht-ERIC GARCETTI Mayor

EG :dlg

Attachment

-mmv

m: \ y

. '■ o =

= •

5i#j

is >

O;

--c_

•!!!!! I i

zn

r‘

■i)

•■V7

CS

..

Donna Choi

Work Experience

General ManagerTravel Town Museum Foundation Oversee popular historic non-profit in Griffith Park. Responsible for Community Relations, Tours, Memberships, and Events. Increased all revenue streams by 40%. Organized annual volunteer program leading to presentation of President Obama Volunteer Service Awards.

July 2009 - Present

Communications DirectorThe McMullen Company January 2013 - PresentSupervise all social media for national forensic fire expert company. Create press releases and manage all promotions.

Owner/DesignerSerifos, Inc.Responsible for every aspect of running successful retail gift boutique in Silver Lake (Voted Best in LA by Citysearch) including: Accounts Receivable/Payable, Bookkeeping & Taxes, Hiring/Training Employees, Community Relations, Buying/Selling, Merchandising, Marketing/Promotions. Jewelry designer of award winning Suzette Jewels.

August 2001 - May 2013

Director of Market DevelopmentClear Channel Communications KBIG/KLAC Radio Responsible for hiring and training 15+ person sales team. Surpassed $1,000,000 annual budget. Created marketing and promotional programs for variety of clients including: Film Studios, Grocery Stores, Products. Recipient of "Chancellor Marketing Group Award" for Exceptional Sales performance.

April 2000-April 2001

Account ExecutiveInfinity Broadcasting Corporation KROQ Radio Responsible for annual budget. Created Advertising and Promotional campaigns for a wide array of clients including: Colleges, Film Studios, Video Gaming companies. Received the "CBS Eye on You Super Achiever Award" for innovative sales.

April 1997-April 2000

Volunteer ActivitiesCampaign worker, Eric Garcetti for Mayor - Eagle Rock HQ: GOTV (phone banking, settled end of day counts, sign delivery), active in social media (set up foursquare check in, shot and posted bi-lingual videos on vine, shared images on instagram), attended media events.Office Manager, 2008 Obama Presidential Campaign - Latinos for Obama HQ: Supervised volunteers in East LA office, coordinated teams for press events, GOTV,Producer, Serifos Annual Halloween Treat-a-thon: Organized annual partnership with major Hollywood film studios for wildly popular neighborhood event giving local & low income children posters & promotional items from popular movies.Volunteer, Silver Lake Chamber of Commerce: Shot video & photos. Worked events. Attended meetings.

Computer SkillsQuicken, FileMaker Pro, Microsoft Office inch PowerPoint & Excel.

EducationGlendale Community College, Glendale, CA - General Studies Santa Monica College, Santa Monica, CA - General Studies

COMMISSION APPOINTMENT FORM

Donna ChoiEast Los Angeles Area Planning Commission6/30/2021

Name:Commission: End of Term:

Appointee Information

1. Race/ethnicity: Asian Pacific Islander

2. Gender: Female

3. Council district and neighborhood of residence: 14 - East Los Angeles

4. Are you a registered voter? Yes

5. Prior commission experience: East Los Angeles Area Planning Commission

6. Highest level of education completed:

7. Occupation/profession: General Manager, Travel Town Museum Foundation

8. Experience(s) that qualifies person for appointment: See attached resume

9. Purpose of this appointment: Reappointment

10. Current composition of the commission:

Commissioner APC CD GenderEthnicity Appt. Date Term End

Alarcon, Patricia East LA Latina F 13-Aug-15

18-Apr-14

21-Jan-14

30-Jun-1914

Arellano, Christopher

Choi, Donna_______

East LA Latino M 30-Jun-181

East LA Caucasian F 30-Jun-1614

Diel, Johann R. East LA Asian Pacific Islander M 29-Apr-15 30-Jun-1714

Stein, Teri East LA Caucasian F 27-Mar-14 30-Jun-2014

AHum

IIIMI I I

(MS"' rWoiV?£*& GBV.

. . . !.: .

\ / 5=a4S

Eric Garcetti Mayor

May 23, 2016

Ms. Donna Choi

Dear Ms. Choi:

I am pleased to inform you that I hereby reappoint you to the East Los Angeles Area Planning Commission for the term ending June 30, 2021. In order to complete the process as quickly as possible, there are several steps that must be taken, many of which require visiting City Hall. If you require parking during these procedures, please call Claudia Luna in my Office at (213) 978-0621 to make arrangements for you.

To begin the reappointment process, please review, sign and return the enclosed Remuneration Form, Undated Separation Forms, Background Check Release and Information Sheet within one week of receiving this letter. These documents are necessary to ensuring the most efficient, open and accountable City government possible.

As part of the City Council confirmation process, you will need to meet with Jose Huizar, your Councilmember, and the Chair of the Planning and Land Use Management Committee, to answer any questions he may have. You will be hearing from a City Council committee clerk who will let you know when your reappointment will be considered by the Planning and Land Use Management Committee. Sometime thereafter, you will be notified by the committee clerk when your reappointment will be presented to the full City Council for confirmation. Once you are confirmed, you will be required to take the oath of office in the City Clerk’s Office in Room 395 of City Hall. Claudia Luna will assist you during the confirmation process if you have questions.

Ms. Donna Choi May 23, 2016 Page 2

If you move at any point during your term, have any changes in your telephone numbers, or in the future plan to resign (resignation must be put in writing), please contact my office immediately.

Congratulations and thank you for agreeing to serve the people of Los Angeles.

Sincerely,

7^ERIC GARCETTI Mayor

EG:dlg

Attachment I Ms. Donna Choi May 23, 2016

Nominee Check List

I. Within seven days:

Mail, fax or email the following forms to: Claudia Luna, Office of the Mayor, Office of Intergovernmental Relations, City Hall, 200 N. Spring Street, Los Angeles, CA 90012 or email: Claudia.Luna@lacity.org.

Remuneration Form

Undated Separation Forms

Background Check Release

Commissioner Information Sheet/Voluntary Statistics

As soon as possible, the Mayor’s Office will schedule a meeting with you and:II.

City Councilmember Jose Huizar (contact at (213) 473-7014).

Staff in the Mayor’s Office of Intergovernmental Relations will assist you with these arrangements.