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Do your Web titles get the click?
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Do your Titles get the click? SEO copywriting checklist
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In this first of the “SEO copywriting checklist” series, I kick things off with a discussion of web page Titles - specifically, how to create yours so they “click” with Google and get the click from readers! A lot of people look at page Titles as “the place that we stick our keyphrases so Google knows what the page is about.” But Titles are much more than that – they are actually your first conversions opportunity off the search engine results page. So it’s essential to create a clickable Title – find out how! The presentation ends with an action step for you to take.
Transcript of Do your Web titles get the click?
Do your Titles get the click?
SEO copywriting checklist
Titles are often a missed opportunity
- The search engine results page is your first opportunity for conversion.
- Think of Titles like headlines - write them to get the click.
- Include your main page keyphrases.
- Keep the character count to around 59 characters (with spaces.)
Action step: Review your Titles
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