Do you know

your

restaurant’s

online

marketing

strategy?

Introduction

Who are we?

• We are a company that

offers internet

marketing consulting

services

• We help businesses

create custom marketing

strategies to maximize

their income

• We offer:

– Websites

– Mobile Websites

– Mobile Landing Pages

– Social Media campaigns

• Facebook

• YouTube

WordPress

WordPress

• Most website owners don’t have control over their website’s content and design

• Being an expert with HTML, CSS and PHP is not necessary anymore

• This means every time you want to change a menu, add a new offer or inform your clients, you don’t need to call your webmaster!

WordPress Is FREE!

• WordPress is a slick free tool

that’s easy to use

• Only high quality themes cost

money

• Expenses are minimal after you

get your theme and your site set

up!

Setup

• The problem is

WordPress can be

challenging to setup

• Installing your

handpicked theme

often requires an expert

After The Setup

• WordPress is very easy

to use

• No technical

background necessary

• Adding or editing

content is easy as pie!

Boosts SEO

• Search Engine

Optimization means

ranking #1 in Google

• Ranking high is a must

for restaurants

• Google likes WordPress!

• Just by having WordPress

you will be more likely to

get a better ranking!

• …and with the help of the

right plugins you will get

there in no time!

Pick Your Theme

• There are countless hot

WordPress themes

• Some can fit the style of

your restaurant more than

others

• So pick and choose the right

one for your restaurant!

Plugins

• Using plugins will allow you to customize your WordPress site

• The right plugins will save you time and money

• An inexpensive and high quality way to build your website

Mobile

Sites

Mobile Sites

• Mobile is getting hotter

by the day!

• When people get hungry

they search for you with

their smartphones

• Mobile websites convert

potential customers into

paying customers much

more effectively

Crank Up Your Revenues

• The mobile web is the fastest

growing communication channel in

history

• According to Eric Schmidt, CEO of

Google, the Mobile Web is growing

8 times faster than the original first

wave of online Internet adoption

• Soon it will be the Mobile Web that

will be the #1 source of information

in the world!

Crank Up Your Revenues

• Not having a mobile website is as

good as saying “I don’t want

greater income”

• People on the go and tourists

frequently use their smartphones to

find a place where they can eat

• Having a mobile presence is not an

option any more!

Customer Engagement

• Be connected to your customers anywhere and anytime!

• Customers can:

– take advantage of your specials and coupons

– opt-in for coupons or event information in your restaurant

– make a reservation

– and much much more!

Enhanced Experience

• Modern customers want

an easy experience

– In the restaurant

– On the web

– From their smartphone

• Forward-thinking

restaurants are adding

diet and calorie

information to their

online menus

Customers as brand advocates

• 67% of mobile web

viewers are more likely to

recommend your

restaurant than desktop

viewers

• Younger customers prefer

the mobile version of your

site

The Art Of Not Missing Out On Business

• Mobile marketing represents a great opportunity to all restaurants

• Your customers are on the move.

– They might be just around the corner but will they know about you?

• Get those last minute customers by going mobile!

The Art Of Not Missing Out On Business

• Remember customers want to interact with you just as much as you want to interact with them

• An optimized mobile version of your site is a must for any restaurant that cares about it’s customers…not having one is missed income

• Even small businesses are going mobile!

• So stay competitive!

Mobile

Landing

Pages

Mobile Landing Pages

• Why a mobile landing

page when you can have

a full-blown mobile

version of your website?

• When customers are

visiting your site they

leave no trace – you

can’t tell anyone was

ever there

• You need to capture the

contact information of

these potential

customers

Contact Your Customers

• Contacting your

customers and informing

them about your special

events and offers

increases revenue

• Without customer

contact information you

can’t stay in touch

• So how do you get their

contact information?

Make A List Of Your Customers

• A landing page is an

effective and simple

way of gathering a

potential customer’s

contact information

• Create a landing page

with a special offer in

exchange for an email

or a phone number

• Give away freebies &

capture their info!

Spread The Word

• Now you have a list of your regular and potential customers!

• Contact them with interesting offers and you will not be flagged as spam

• Instead they will be happy to come back and will refer their friends to you!

• Your revenues will keep on rising!

Social

Media

Social Media

• Social Media is here to

stay

• It is a relatively

inexpensive marketing

tool

• Particularly useful for

smaller businesses that

cannot afford big

marketing campaigns

• Social Media doesn’t

cost money, only time

• Resistance to Social

Media is futile!

Compete

• Your competitors are already making it big in

the Social Media world

• If your business does not have a social media

presence you will miss out on revenues

• Your competitors are engaging customers

using Social Media. It’s time to compete!

Get Involved

• Social Media is not just about creating a

Facebook Fan page

• Active management is essential

• Listen to your customers’ feedback

• Converse with your customers

• Build rapport

Be User Friendly

• Link your Social Media pages with your site

• Don’t depend on customers to hunt down your Social Media themselves – more than half are sure to give up!

• Place links in the front and center so no one will miss them!

• Make it easy for them to refer you (or like you)

Rewards

• Reward all those that take time to write you positive referrals

• Rewards will incentivize others to join in!

• Create a snowball effect with positive referrals and dominate your competitors!

• Offer discounts, free drinks or special treatment like preferred seating to all those who recommend your restaurant

Improve

• Analyze both good and

bad feedback gathered

from Social Media

• Keep the good and fix

the bad

• It is impossible to reach

perfection but there is

great success for those

who try!

• The customer’s point of

view is important and

their feedback may be

invaluable!

Branding

• Social Media is great for creating your brand!

• Make your brand known to the whole world!

• Attract not only locals but also people from

other cities and countries!

Options

• There are many social media platforms…too

many in fact…

• It might be overwhelming at first for

restaurants that are just starting out with Social

Media

• Let us help you get connected!

acebook

Facebook Fan Pages

• Facebook is the most popular social media

platform

• Facebook Fan Pages are a great way to collect

feedback from your customers

Facebook Is Big

• There are currently over 900 million users on Facebook

• Nothing builds an even bigger crowd as an already established crowd

• Facebook attracts everyone!

Spread The Word

• Spread your brand!

• Spread information

about your special

events and offers!

• Facebook allows you to

choose your target

audience

– Use that to effectively

drive customers to your

business

Reputation

• Collect feedback from your

customers and respond to their

questions

• Raise your responsiveness –

improve your reputation!

• Thousands of fans will provide

you with the reputation and a

promotional channel to boot!

Build Relationships

• Facebook Fan Pages are an amazing opportunity to build relationships with your customers

• Make your fan page less about you and more about your customers

• Don’t spam – let your promotions be of value to others

YouTube

YouTube

• YouTube is the second

largest search engine in

the world

• Having a YouTube

Channel helps your

SEO

• Combine Facebook

with YouTube to drive

even more traffic

Turn It Into A Video

• Turn your events and advertisements into a

video!

• Stream your cooks making food and show it to

customers

• Everybody likes videos – get your customers

excited!

Google Owns YouTube

• You might not be aware but Google bought

YouTube

• Creating a YouTube channel will

instantaneously increase your SEO

• Use video to score higher in Google’s search

results!

Promotion & Branding

• YouTube isn’t just for watching cute kittens

• Every big company and most small businesses

have a YouTube channel

• You need to compete!

• Do you want to lose to that Chinese restaurant

across the street just because they have a

YouTube channel and you don’t?

Your Own Broadcast

• A good video gives a better impression than

any photo

• YouTube is like a personal TV station –

broadcast your advertisements for free to the

whole world!

Our WordPress Offer

• We will install WordPress on your site!

• We will install your handpicked theme!

• We will insert your initial content!

Our Mobile Offer

• We will make a full-blown mobile version of

your website!

• We will custom design unique graphics to suit

your restaurant’s needs!

Our Landing Offer

• We will create your mobile landing page for

you!

• Your mobile landing page will be designed to

insure that it converts visitors to customers

Our Facebook offer

• We will create your Facebook Fan Page for

you!

• We will help you create your Facebook

marketing strategy!

Our YouTube Offer

• We will create your YouTube channel for you!

• We will help you integrate YouTube with your

website!

• We will work with you to create a custom clip

designed with a call to action

• We will create your entire internet marketing

strategy:

– A WordPress site

– A Mobile version of your site

– A landing page to build a list of potential

customers

– A Social Media strategy

• Facebook Fan Page

• YouTube Channel

Our Combined Offer

Get In Touch Today!

• Email address:

– consult@spancept.com

• Phone number:

– (587) 331-9288

• Website:

– www.spancept.com